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Infallible Skin Ink 2-in-1 Foundation Concealer 465 Rich Cool dupes and alternatives L'Oréal Paris

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation Rich 25C

The equivalent shade: scored on colour, depth and undertone only.

The match
Drunk Elephant
Rich 25C
Depth and undertone: Rich deep · Cool
Finish and coverage: Natural · Full coverage
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $23.01 more

Your shade $18.99 at Ulta Beauty

Closest overall alternative: PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DPN4 Coffee

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
85out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
93
Wear (Wear & performance)
79
Skin (Skin suitability)
100
Match price
$40Ulta BeautyUlta Beauty
Costs $21.01 more

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Juvia's Place

    I am Magic Powder Foundation

    Zambia - Deep Dark 1
    Shade match 93
    $20Ulta BeautyUlta BeautyCosts $1.01 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  2. Shade match 81
    $40Ulta BeautyUlta Beauty(product price)Costs $21.01 more

    Matches: Same cool undertoneSame matte finishBoth claim a skin-like finish

    Differences: Full rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    81
    Finish & visual result
    93
    Wear & performance
    79
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim a lightweight feel

    Retailer shade note: rich brown skin w/ pink undertones

    Medium confidence· Digital match

    View match
  3. #5 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    23: Espresso
    Shade match 91
    $14Ulta BeautyUlta Beauty(product price)$4.99 less (26%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Slightly lighterNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: deep espresso with a cool undertone

    Medium confidence· Digital match

    View match
  4. Shade match 75
    $40Ulta BeautyUlta Beauty(product price)Costs $21.01 more

    Matches: Same matte finishBoth claim a skin-like finishBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneFull rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    75
    Finish & visual result
    93
    Wear & performance
    79
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · Does not claim a lightweight feel

    Retailer shade note: rich brown skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    24: Java
    Shade match 85
    $14Ulta BeautyUlta Beauty(product price)$4.99 less (26%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: deep rich espresso with neutral undertone

    Medium confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C12 Cool Deep
    Shade match 88
    $13.99Ulta BeautyUlta Beauty$5 less (26%)

    Matches: Same cool undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Natural rather than matte finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  7. #9 · Temptu

    Perfect Canvas Foundation

    17N/W Java
    Shade match 78
    $34Ulta BeautyUlta Beauty(product price)Costs $15.01 more

    Matches: Both claim a skin-like finishBoth claim transfer resistanceBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural matte rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    91
    Wear & performance
    75
    Skin suitability
    50

    Close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural matte rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines

    Retailer shade note: deep shade with neutral-to-warm undertones

    Medium confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C11 Cool Deep
    Shade match 87
    $13.99Ulta BeautyUlta Beauty(product price)$5 less (26%)

    Matches: Same cool undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Slightly lighterNatural rather than matte finishNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  9. #11 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 340 C
    Shade match 80
    $49SephoraSephoraCosts $30.01 more

    Matches: Same cool undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Natural rather than matte finishDoes not claim transfer resistanceNot marketed for oily/sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    82
    Wear & performance
    75
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily/sensitive skin

    Retailer shade note: deep rich with cool undertones

    High confidence· Digital match

    View match
  10. Shade match 71
    $40Ulta BeautyUlta Beauty(product price)Costs $21.01 more

    Matches: Same matte finishBoth claim a skin-like finishBoth claim transfer resistance

    Differences: Slightly lighterNeutral rather than cool undertoneFull rather than medium coverage

    Score details
    Shade match
    71
    Finish & visual result
    93
    Wear & performance
    79
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Full rather than medium coverage · Does not claim a lightweight feel

    Retailer shade note: deep brown with neutral undertones

    Medium confidence· Digital match

    View match
  11. Shade match 75
    $42.50Ulta BeautyUlta BeautyCosts $23.51 more

    Matches: Similar undertone (neutral vs cool)Same matte finishBoth claim a skin-like finish

    Differences: Slightly lighterFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    75
    Finish & visual result
    85
    Wear & performance
    75
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: for very deep skin with cool neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW66
    Shade match 94
    $46Ulta BeautyUlta Beauty(product price)Costs $27.01 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Radiant rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    42
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than matte finish · Full rather than medium coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  13. #15 · Tarte

    Amazonian Clay Blurring Powder Foundation

    61N Espresso Neutral
    Shade match 86
    $40SephoraSephoraCosts $21.01 more

    Matches: Same cool undertoneSame matte finishSame medium coverage

    Differences: No skin-like finish claimedDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  14. Shade match 79
    $40SephoraSephoraCosts $21.01 more

    Matches: Same matte finishSame medium coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    79
    Finish & visual result
    79
    Wear & performance
    75
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  15. Shade match 85
    $14.50Ulta BeautyUlta Beauty(product price)$4.49 less (24%)

    Matches: Same cool undertoneSame matte finishClaims a blurring effect

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: dark shade with cool undertones

    Medium confidence· Digital match

    View match
  16. Shade match 94
    $50SephoraSephoraCosts $31.01 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    44
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/oily skin

    Retailer shade note: Extra deep with cool undertones

    Medium confidence· Digital match

    View match
  17. #19 · ILIA

    True Skin Serum Foundation

    Grenada SF15
    Shade match 81
    $56SephoraSephoraCosts $37.01 more

    Matches: Similar undertone (neutral vs cool)Same medium coverageBoth claim a skin-like finish

    Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: extra deep with neutral cool undertones

    Medium confidence· Digital match

    View match
  18. Shade match 82
    $40SephoraSephoraCosts $21.01 more

    Matches: Same cool undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Natural rather than matte finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    82
    Wear & performance
    51
    Skin suitability
    80

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: rich skin tones with cool undertones

    Medium confidence· Digital match

    View match
  19. #21 · Tarte

    Timeless Hydrating Foundation

    63N Espresso Neutral
    Shade match 89
    $42Ulta BeautyUlta Beauty(product price)Costs $23.01 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    44
    Skin suitability
    100

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  20. Shade match 89
    $15.99Ulta BeautyUlta Beauty(product price)$3 less (16%)

    Matches: Same cool undertoneBoth claim not settling into linesNo drying alcohol listed

    Differences: Radiant rather than matte finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    65
    Skin suitability
    100

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  21. #23 · Tarte

    Face Tape Full Coverage Foundation

    61N espresso neutral
    Shade match 80
    $42SephoraSephoraCosts $23.01 more

    Matches: Same cool undertoneSame matte finishClaims a blurring effect

    Differences: Full rather than medium coverageNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  22. #24 · Maybelline

    Lifter Stix Multi-Use Face Stick

    90
    Shade match 96
    $12.99Ulta BeautyUlta Beauty(product price)$6 less (32%)

    Matches: Very close colourSame cool undertoneBoth claim not settling into lines

    Differences: Natural rather than matte finishNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    50
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural finish

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: cool very deep

    Medium confidence· Digital match

    View match
  23. #25 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW65
    Shade match 80
    $39SephoraSephoraCosts $20.01 more

    Matches: Same cool undertoneSame matte finishBoth claim transfer resistance

    Differences: Full rather than medium coverageNo skin-like finish claimedNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    67
    Skin suitability
    40

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination/dry/sensitive skin

    Retailer shade note: very rich with red undertones

    High confidence· Digital match

    View match
  24. Shade match 87
    $47SephoraSephoraCosts $28.01 more

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    44
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/normal skin

    Retailer shade note: ultra deep with deep-neutral undertones

    Medium confidence· Digital match

    View match
  25. #27 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    8.5N
    Shade match 76
    $49SephoraSephoraCosts $30.01 more

    Matches: Same matte finishBoth claim a skin-like finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    76
    Finish & visual result
    85
    Wear & performance
    58
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  26. #28 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 350 N
    Shade match 73
    $49SephoraSephoraCosts $30.01 more

    Matches: Same medium coverageBoth claim a skin-like finishBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    73
    Finish & visual result
    82
    Wear & performance
    75
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily/sensitive skin

    Retailer shade note: deep rich with neutral undertones

    High confidence· Digital match

    View match
  27. #29 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    9N
    Shade match 74
    $49SephoraSephoraCosts $30.01 more

    Matches: Same matte finishBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly lighterNeutral rather than cool undertoneFull rather than medium coverage

    Score details
    Shade match
    74
    Finish & visual result
    85
    Wear & performance
    58
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: very deep skin with neutral undertones

    High confidence· Digital match

    View match
  28. #30 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 330 N
    Shade match 70
    $49SephoraSephoraCosts $30.01 more

    Matches: Same medium coverageBoth claim a skin-like finishBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    70
    Finish & visual result
    82
    Wear & performance
    75
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily/sensitive skin

    Retailer shade note: deep rich with neutral undertones

    High confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 465 Rich Cool (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Nearest in this range
    • Rich deep

    $15.99

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    63N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 63N espresso neutral

    • Close colour
    • Rich deep · Cool undertone

    $32

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW65

    • Close colour
    • Rich deep · Cool undertone

    $30

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Close colour
    • Rich deep · Neutral · neutral pink undertone

    $30

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Slight colour difference
    • Rich deep · Cool undertone

    $31

  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Slight colour difference
    • Rich deep · Neutral undertone

    $34

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Slight colour difference
    • Rich deep · Cool · rosy undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Rich 25C, against L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 465 Rich Cool. Every attribute compared, with its share of the score.

ComparedYour shade465 Rich CoolClosest shade matchRich 25CScore
Shade match55% of overall98
Colour97#482827#4b2a28Looks identicalColour difference 0.9 (0 is identical)
Depth98Rich deepRich deepSameDepth difference: 1.5
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared75
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared47
Longevity2048-hour wear12-hour wearDifferent12-hour wear claimed against 48-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, oilyBoth marketed for dry/​normal/​oily skin
Overall match 83/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Rich 25C.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Both claim transfer resistance
  • No drying alcohol listed

Different

  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for combination/sensitive skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none

Why the closest overall alternative works

PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPN4 Coffee, against L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 465 Rich Cool. Every attribute compared, with its share of the score.

ComparedYour shade465 Rich CoolClosest overall alternativeDPN4 CoffeeScore
Shade match55% of overall82
Colour84#482827#482821Close colourColour difference 3.1 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.2
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared79
Longevity7048-hour wearLong-wearingSome differenceYour product claims 48-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 85/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPN4 Coffee.

Same or better

  • Same matte finish
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Both claim transfer resistance
  • Both claim not settling into lines
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Neutral rather than cool undertone
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Where to buy

Closest shade match

Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation Rich 25C

Best price
$42SephoraSephora
Costs $23.01 more

Your shade $18.99 at Ulta Beauty

Closest overall alternative

PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DPN4 Coffee

Match price
$40Ulta BeautyUlta Beauty
Costs $21.01 more

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.