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Infallible Skin Ink 2-in-1 Foundation Concealer 265 Medium Neutral dupes and alternatives L'Oréal Paris

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Medium 35 Neutral

The equivalent shade and the most similar foundation overall.

The match
bareMinerals
Medium 35 Neutral
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Full coverage
Overall match
92out of 100
Shade (Shade match)
100
Finish (Finish & visual result)
93
Wear (Wear & performance)
58
Skin (Skin suitability)
100
Shade match
100out of 100
Colour
99
Depth
100
Undertone
100
High confidence· Digital matchWhy it matches
Match price
$45Ulta BeautyUlta Beauty
Costs $26.01 more

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 97
    $48SephoraSephoraCosts $29.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    82
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for dry/sensitive skin

    Retailer shade note: for light medium skintones with neutral undertones

    High confidence· Digital match

    View match
  2. Shade match 92
    $48SephoraSephoraCosts $29.01 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    82
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for dry/sensitive skin

    Retailer shade note: for light medium skintones with neutral warm undertones

    High confidence· Digital match

    View match
  3. #4 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    31 Medium Neutral
    Shade match 97
    $8Ulta BeautyUlta Beauty(product price)$10.99 less (58%)

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    68
    Wear & performance
    75
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 95
    $49SephoraSephoraCosts $30.01 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim a lightweight feelNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    73
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin

    Retailer shade note: very light with neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · ILIA

    True Skin Serum Foundation

    Chios SF6
    Shade match 96
    $56SephoraSephoraCosts $37.01 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  6. #7 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NN 6
    Shade match 98
    $51.50Ulta BeautyUlta Beauty(product price)Costs $32.51 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    75
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: Neutral

    Medium confidence· Digital match

    View match
  7. #8 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    N6
    Shade match 96
    $39SephoraSephoraCosts $20.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    67
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination/dry/sensitive skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  8. #9 · L'Oréal Paris

    Infallible Cushion Foundation

    253 Warm
    Shade match 87
    $19.99Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · Does not claim not settling into lines

    High confidence· Digital match

    View match
  9. #10 · ILIA

    True Skin Serum Foundation

    Aran SF.6.5
    Shade match 93
    $56SephoraSephoraCosts $37.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: medium with neutral peach undertones

    Medium confidence· Digital match

    View match
  10. Shade match 87
    $48SephoraSephoraCosts $29.01 more

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Not marketed for dry/sensitive skin

    Retailer shade note: for light medium skintones with warm golden undertones

    Medium confidence· Digital match

    View match
  11. #12 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC45.5
    Shade match 98
    $39SephoraSephoraCosts $20.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    98
    Finish & visual result
    73
    Wear & performance
    55
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: tanned bronze with neutral undertone for dark skin

    High confidence· Digital match

    View match
  12. #13 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    12 Natural
    Shade match 96
    $14.97WalmartWalmart$4.02 less (21%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match
  13. Shade match 99
    $56Ulta BeautyUlta Beauty(product price)Costs $37.01 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Radiant rather than matte finishBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    99
    Finish & visual result
    60
    Wear & performance
    58
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 95
    $40SephoraSephoraCosts $21.01 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishLight rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    73
    Skin suitability
    50

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than medium coverage · Does not claim a lightweight feel

    Retailer shade note: light medium with cool neutral undertones

    High confidence· Digital match

    View match
  15. #16 · Laura Geller

    Baked Balance-n-Brighten Color Correcting Foundation

    Golden Medium
    Shade match 90
    $38Ulta BeautyUlta BeautyCosts $19.01 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Olive rather than neutral undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    75
    Skin suitability
    80

    Looks identical · Matte · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Olive rather than neutral undertone · Light rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: for medium to olive skin

    Medium confidence· Digital match

    View match
  16. #17 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    14 True Beige
    Shade match 95
    $9.03WalmartWalmart$9.96 less (52%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match
  17. #18 · Live Tinted

    HUESTICK Complexion Stick

    11 Medium
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)Costs $23.01 more

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    85
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  18. Shade match 96
    $24Ulta BeautyUlta Beauty(product price)Costs $5.01 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Natural rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    61
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: neutral light medium with peach undertones

    Medium confidence· Digital match

    View match
  19. Shade match 96
    $60SephoraSephoraCosts $41.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    33
    Skin suitability
    60

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  20. #21 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Medium 13N
    Shade match 95
    $42SephoraSephoraCosts $23.01 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    75
    Wear & performance
    47
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/sensitive skin

    Retailer shade note: Medium with Cool Neutral Undertones

    Medium confidence· Digital match

    View match
  21. #22 · ILIA

    True Skin Serum Foundation

    Catalina SF7
    Shade match 87
    $56Ulta BeautyUlta Beauty(product price)Costs $37.01 more

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  22. #23 · Tarte

    Face Tape Full Coverage Foundation

    44H Tan Honey
    Shade match 87
    $42SephoraSephoraCosts $23.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: tan skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  23. #24 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW18
    Shade match 87
    $39SephoraSephoraCosts $20.01 more

    Matches: Very close colourSame matte finishBoth claim transfer resistance

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    67
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination/dry/sensitive skin

    Retailer shade note: light medium with warm peachy undertones

    High confidence· Digital match

    View match
  24. Shade match 87
    $38SephoraSephoraCosts $19.01 more

    Matches: Very close colourSame medium coverageBoth claim not settling into lines

    Differences: Slightly cooler undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    68
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: medium (cool olive)

    Medium confidence· Digital match

    View match
  25. #26 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Neutral Tan
    Shade match 96
    $39SephoraSephoraCosts $20.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/normal/sensitive skin

    Medium confidence· Digital match

    View match
  26. #27 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Medium Tan Neutral
    Shade match 96
    $42Ulta BeautyUlta Beauty(product price)Costs $23.01 more

    Matches: Very close colourSame neutral undertoneBoth claim transfer resistance

    Differences: Radiant rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    43
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: medium tan with neutral to golden undertone for medium to light tan skin

    Medium confidence· Digital match

    View match
  27. #28 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW18
    Shade match 96
    $46Ulta BeautyUlta Beauty(product price)Costs $27.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Radiant rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    42
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than matte finish · Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: beige with neutral undertone for light skin

    High confidence· Digital match

    View match
  28. #29 · Clinique

    Daily Calm Makeup Balm Foundation

    Light Medium 2
    Shade match 92
    $49Ulta BeautyUlta BeautyCosts $30.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    64
    Wear & performance
    49
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  29. Shade match 87
    $8Ulta BeautyUlta Beauty(product price)$10.99 less (58%)

    Matches: Very close colourSame matte finishNo drying alcohol listed

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: medium or tan skin tones with a yellow undertone

    Medium confidence· Digital match

    View match
  30. Shade match 99
    $52SephoraSephoraCosts $33.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than matte finishNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    99
    Finish & visual result
    48
    Wear & performance
    47
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Retailer shade note: medium-tan neutral

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 265 Medium Neutral (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    385 Amber

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 385 Amber

    • Very close colour
    • Medium light

    $15.99

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Warm Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Beige

    • Looks identical
    • Medium light · Neutral undertone

    $36

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Very close colour
    • Medium · Neutral undertone

    $30

  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    130

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 130

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $12.99

  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.3 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.3 N

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $32

  5. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Very close colour
    • Medium · Neutral undertone

    $16.99

  6. Dior Forever Skin Correct Full-Coverage Concealer

    4N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4N Neutral

    • Very close colour
    • Medium light · Neutral undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Medium 35 Neutral, against L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 265 Medium Neutral. Every attribute compared, with its share of the score.

ComparedYour shade265 Medium NeutralClosest matchMedium 35 NeutralScore
Shade match55% of overall100
Colour99#d89e74#d99e74Looks identicalColour difference 0.3 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.1
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared58
Longevity2048-hour wear24-hour wearDifferent24-hour wear claimed against 48-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 92/100Shade match 100/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Medium 35 Neutral.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • Adds SPF 20

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Listed (alcohol)
SPFNot listedSPF 20
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy Medium 35 Neutral

Match price
$45Ulta BeautyUlta Beauty
Costs $26.01 more

Your shade $18.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.