Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Formulation
Skin type
Preferences
Avoid an ingredient
7 of 30 matches
Only showing matches with buildable coverage.
The equivalent shade and the most similar concealer overall.
Ulta BeautyYour shade $16.99 at Ulta Beauty · product price; shade not separately priced
Milk Makeup Future Fluid Longwear Hydrating Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $5.01 moreMatches: Same neutral undertoneSame radiant finishBoth claim long-wearing
Differences: No skin-like finish claimed
Slight colour difference · Radiant · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: neutral undertone
Medium confidence· Digital match
Glossier Stretch Concealer for Dewy Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty(product price)Costs $14.01 moreMatches: Very close colourBoth claim long-wearingBoth claim not settling into lines
Differences: Slightly lighterSlightly cooler undertoneLuminous rather than radiant finish
Very close colour · Luminous · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Luminous rather than radiant finish · No skin-like finish claimed
Retailer shade note: for very deep cool skin with a red hue
Medium confidence· Digital match
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $31 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $14.01 moreMatches: Both claim long-wearingBoth claim not settling into linesBoth claim a lightweight feel
Differences: Slightly cooler undertoneLuminous rather than radiant finishNo skin-like finish claimed
Close colour · Luminous · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Luminous rather than radiant finish · No skin-like finish claimed
Retailer shade note: for dark deep cool skin with pink undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $31 · product priceView at Ulta BeautySephoraCosts $5.01 moreMatches: Same neutral undertoneSame radiant finishBoth claim long-wearing
Differences: Noticeably different swatch colourSlightly lighterNo skin-like finish claimed
Slight colour difference · Radiant · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · No skin-like finish claimed
Retailer shade note: neutral undertone
Medium confidence· Digital match
Glossier Stretch Concealer for Dewy Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty(product price)Costs $13.01 moreMatches: Same neutral undertoneBoth claim a skin-like finishBoth claim long-wearing
Differences: Noticeably different swatch colourSlightly lighterNatural rather than radiant finish
Slight colour difference · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than radiant finish
Retailer shade note: deep tan with neutral warm undertones
Medium confidence· Digital match
Milk Makeup Future Fluid Longwear Hydrating Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautyUlta Beauty$2 less (12%)Matches: Very close colourClaims transfer resistanceBoth claim a lightweight feel
Differences: Natural rather than radiant finishNo skin-like finish claimedDoes not claim not settling into lines
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines
Medium confidence· Digital match
Revlon ColorStay Skin Awaken Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta BeautyThe closest shade to L'Oréal Paris True Match Radiant Serum Concealer N11 (Deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
8-10 Deep
$20.99
Hot Fudge 550R
$37
21 Neutral
$58
29
Java
$11.99
446N
$48
Dark Deep 25 N
$17.99
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Milk Makeup Future Fluid Longwear Hydrating Concealer in 24N, against L'Oréal Paris True Match Radiant Serum Concealer in N11. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milk Makeup Future Fluid Longwear Hydrating Concealer in 24N.
9 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $16.99 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
