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True Match Radiant Serum Concealer W10.5 dupes and alternatives L'Oréal Paris

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free9No drying alcohol9Vegan5Cruelty-free8Oil-free0With SPF0Mineral5

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Only showing matches with buildable coverage.

Closest shade matchClosest overall alternative: bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Deep 6C

The equivalent shade and the most similar concealer overall.

Your shade
L'Oréal Paris
W10.5Change shade
Depth and undertone: Deep · Cool
Finish and coverage: Radiant finish
The match
bareMinerals
Deep 6C
Depth and undertone: Deep · Cool
Finish and coverage: Luminous · Buildable coverage
Overall match
86out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
64
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Shade match
95out of 100
Colour
92
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$31Ulta BeautyUlta Beauty
Costs $14.01 more

Your shade $16.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Milk Makeup

    Future Fluid Longwear Hydrating Concealer

    24N
    Shade match 85
    $30Ulta BeautyUlta Beauty(product price)Costs $13.01 more

    Matches: Very close colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than radiant finish

    Score details
    Shade match
    85
    Finish & visual result
    72
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Milk Makeup

    Future Fluid Longwear Hydrating Concealer

    22NW
    Shade match 80
    $30Ulta BeautyUlta Beauty(product price)Costs $13.01 more

    Matches: Very close colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    80
    Finish & visual result
    72
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish

    Retailer shade note: deep tan with neutral warm undertones

    Medium confidence· Digital match

    View match
  3. #4 · bareMinerals

    ORIGINAL Liquid Mineral Brightening Concealer

    Dark/Deep 5.5C
    Shade match 80
    $31Ulta BeautyUlta Beauty(product price)Costs $14.01 more

    Matches: Same cool undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperLuminous rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Luminous rather than radiant finish · No skin-like finish claimed

    Retailer shade note: for dark deep cool skin with pink undertones

    Medium confidence· Digital match

    View match
  4. #5 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 3
    Shade match 72
    $22SephoraSephoraCosts $5.01 more

    Matches: Same radiant finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNo skin-like finish claimed

    Score details
    Shade match
    72
    Finish & visual result
    78
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Radiant · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  5. #6 · Milk Makeup

    Future Fluid Longwear Hydrating Concealer

    23W
    Shade match 67
    $30Ulta BeautyUlta BeautyCosts $13.01 more

    Matches: Both claim a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly lighterSlightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    67
    Finish & visual result
    72
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Natural rather than radiant finish

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  6. #7 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Deep 4
    Shade match 62
    $22SephoraSephoraCosts $5.01 more

    Matches: Same radiant finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly deeperNeutral rather than cool undertone

    Score details
    Shade match
    62
    Finish & visual result
    78
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Radiant · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · No skin-like finish claimed

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  7. #8 · Revlon

    ColorStay Skin Awaken Concealer

    Truffle
    Shade match 83
    $14.99Ulta BeautyUlta Beauty$2 less (12%)

    Matches: Very close colourClaims transfer resistanceBoth claim a lightweight feel

    Differences: Natural rather than radiant finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · No skin-like finish claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  8. #9 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 1
    Shade match 52
    $22SephoraSephoraCosts $5.01 more

    Matches: Same radiant finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly lighterSlightly warmer undertone

    Score details
    Shade match
    52
    Finish & visual result
    78
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Radiant · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Slightly warmer undertone · No skin-like finish claimed

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to L'Oréal Paris True Match Radiant Serum Concealer W10.5 (Deep · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris True Match Super-Blendable Foundation

    C9 Cool Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade C9 Cool Deep

    • Very close colour
    • Deep · Cool undertone

    $13.99

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Medium Deep Cool 4

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Medium Deep Cool 4

    • Looks identical
    • Deep · Cool undertone

    $49

    Ulta BeautyView at Ulta Beauty
  2. Tarte Babassu Foundcealer Dewy Foundation SPF 20

    52N Deep Neutral

    Tarte Babassu Foundcealer Dewy Foundation SPF 20, shade 52N Deep Neutral

    • Looks identical
    • Deep · Cool undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. Well People Supernatural Complexion Stick

    38 Deep Tan Cool

    Well People Supernatural Complexion Stick, shade 38 Deep Tan Cool

    • Looks identical
    • Deep · Cool undertone

    $18.20

    Ulta BeautyView at Ulta Beauty
  4. Hourglass Illusion Luminous Glow Foundation SPF 30

    22

    Hourglass Illusion Luminous Glow Foundation SPF 30, shade 22

    • Very close colour
    • Deep · Cool · rosy undertone

    $60

    SephoraView at Sephora
  5. bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Deep 56 Cool

    bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20, shade Deep 56 Cool

    • Very close colour
    • Deep · Cool undertone

    $45

    Ulta BeautyView at Ulta Beauty
  6. Saie Glowy Super Skin Tint Foundation

    28

    Saie Glowy Super Skin Tint Foundation, shade 28

    • Very close colour
    • Deep · Cool undertone

    $40

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Deep 6C, against L'Oréal Paris True Match Radiant Serum Concealer in W10.5. Every attribute compared, with its share of the score.

ComparedYour shadeW10.5Closest matchDeep 6CScore
Shade match55% of overall95
Colour92#8d522f#874f31Very close colourColour difference 2.0 (0 is identical)
Depth96DeepDeepSameDepth difference: 2.2
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared64
Finish78RadiantLuminousCloseLuminous finish rather than radiant
Coveragenot comparableNot listedBuildableNot comparedCoverage not listed for one product
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 86/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Deep 6C.

Same or better

  • Very close colour
  • Same cool undertone
  • Luminous finish instead of radiant
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • No skin-like finish claimed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs none
View full match

Where to buy Deep 6C

Match price
$31Ulta BeautyUlta Beauty
Costs $14.01 more

Your shade $16.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.