True Match Radiant Serum Concealer W5 dupes and alternatives L'Oréal Paris
4.4 (832)·Fair · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$8Ulta Beauty(product price)$8.99 less (53%)4.3 (8,153)
Matches: Both claim long-wearing· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly deeper· Neutral rather than cool undertone· Satin rather than radiant finish
Score details
Shade match
78
Finish & visual result
64
Wear & performance
100
Skin suitability
0
Close colour · Satin · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Satin rather than radiant finish · No skin-like finish claimed · Not marketed for sensitive skin
Retailer shade note: light with neutral undertones
$8Ulta Beauty(product price)$8.99 less (53%)4.3 (8,153)
Matches: Both claim long-wearing· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly deeper· Neutral rather than cool undertone· Satin rather than radiant finish
Score details
Shade match
74
Finish & visual result
64
Wear & performance
100
Skin suitability
0
Close colour · Satin · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Satin rather than radiant finish · No skin-like finish claimed · Not marketed for sensitive skin
Matches: Same radiant finish· Both claim a skin-like finish· No drying alcohol listed
Differences: Slightly deeper· Neutral rather than cool undertone· No long-wear claim
Score details
Shade match
71
Finish & visual result
100
Wear & performance
40
Skin suitability
0
Close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: medium with neutral undertones
$8Ulta Beauty(product price)$8.99 less (53%)4.3 (8,153)
Matches: Both claim long-wearing· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly deeper· Slightly warmer undertone· Satin rather than radiant finish
Score details
Shade match
69
Finish & visual result
64
Wear & performance
100
Skin suitability
0
Close colour · Satin · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Satin rather than radiant finish · No skin-like finish claimed · Not marketed for sensitive skin
Retailer shade note: light with warm-neutral undertones
$8Ulta Beauty(product price)$8.99 less (53%)4.3 (8,153)
Matches: Both claim long-wearing· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly deeper· Slightly warmer undertone· Satin rather than radiant finish
Score details
Shade match
67
Finish & visual result
64
Wear & performance
100
Skin suitability
0
Close colour · Satin · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Satin rather than radiant finish · No skin-like finish claimed · Not marketed for sensitive skin
Retailer shade note: light with golden beige undertones
The closest shade to L'Oréal Paris True Match Radiant Serum Concealer W5 (Fair · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
NARS Radiant Creamy Concealer in Crema Catalana, against L'Oréal Paris True Match Radiant Serum Concealer in W5. Every attribute compared, with its share of the score.
ComparedYour shadeW5Closest shade matchCrema CatalanaHow they compareScore
Shade match55% of overall93
Colour60%88#ffcc9f#fdcca8Very close colourColour difference 2.6 (0 is identical)
Depth15%100FairFairSameDepth difference: 0.0
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared70
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%—not comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity30%70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type100%0SensitiveNormal, dry, combinationMarketed for different skin types
Overall match 78/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 4 Fair, against L'Oréal Paris True Match Radiant Serum Concealer in W5. Every attribute compared, with its share of the score.
ComparedYour shadeW5Closest overall alternative4 FairHow they compareScore
Shade match55% of overall85
Colour60%91#ffcc9f#f5caa2Very close colourColour difference 2.2 (0 is identical)
Depth15%97FairFairSameDepth difference: 1.9
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 2 of 4 compared100
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%—not comparableNot listedMedium-fullNot comparedCoverage not listed for one product
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity30%70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0SensitiveDry, normalMarketed for different skin types
Overall match 82/100Shade match 85/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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