Beautler.Your beauty butler

True Match Radiant Serum Concealer W9.5 dupes and alternatives L'Oréal Paris

Tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

2 of 30

Only showing matches with full coverage, without talc or silicones.

  • 3 matches have no coverage listed and are not shown.

Closest shade match: Dior Forever Skin Correct Full-Coverage Concealer 6 Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
L'Oréal Paris
W9.5Change shade
Depth and undertone: Tan · Cool
Finish and coverage: Radiant finish
The match
Dior
6 Neutral
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Full coverage
Shade match
86out of 100
Colour
91
Depth
99
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $25.01 more

Your shade $16.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 40.5 Deep

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
L'Oréal Paris
W9.5Change shade
Depth and undertone: Tan · Cool
Finish and coverage: Radiant finish
The match
IT Cosmetics
40.5 Deep
Depth and undertone: Tan · Cool
Finish and coverage: Natural · Full coverage
Overall match
70out of 100
Shade (Shade match)
76
Finish (Finish & visual result)
50
Wear (Wear & performance)
86
Skin (Skin suitability)
68
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Costs $13.01 more

Your shade $16.99 at Ulta Beauty

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to L'Oréal Paris True Match Radiant Serum Concealer W9.5 (Tan · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris True Match Super-Blendable Foundation

    C7 Cool Medium Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade C7 Cool Medium Deep

    • Very close colour
    • Tan · Cool undertone

    $13.99

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. KimChi Chic Beauty A Really Good Foundation

    123MD

    KimChi Chic Beauty A Really Good Foundation, shade 123MD

    • Looks identical
    • Tan · Cool undertone

    $29

    Ulta BeautyView at Ulta Beauty
  2. Glossier Stretch Fluid Foundation for Buildable Coverage

    Medium Tan 5

    Glossier Stretch Fluid Foundation for Buildable Coverage, shade Medium Tan 5

    • Looks identical
    • Tan · Cool undertone

    $34

    SephoraView at Sephora
  3. MAC Cosmetics Studio Radiance Serum Powered Foundation

    NW45

    MAC Cosmetics Studio Radiance Serum Powered Foundation, shade NW45

    • Looks identical
    • Tan · Cool · rosy undertone

    $46

    Ulta BeautyView at Ulta Beauty
  4. Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

    11 Tan

    Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick, shade 11 Tan

    • Looks identical
    • Tan · Cool undertone

    $48

    SephoraView at Sephora
  5. Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear

    BR122

    Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear, shade BR122

    • Looks identical
    • Tan · Cool · rosy undertone

    $69

    Ulta BeautyView at Ulta Beauty
  6. Estée Lauder Futurist Skin Tint Serum Foundation SPF 20

    4C3 Softan

    Estée Lauder Futurist Skin Tint Serum Foundation SPF 20, shade 4C3 Softan

    • Looks identical
    • Tan · Cool · rosy undertone

    $55

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Dior Forever Skin Correct Full-Coverage Concealer in 6 Neutral, against L'Oréal Paris True Match Radiant Serum Concealer in W9.5. Every attribute compared, with its share of the score.

ComparedYour shadeW9.5Closest shade match6 NeutralScore
Shade match55% of overall86
Colour91#b07148#b86f42Very close colourColour difference 2.2 (0 is identical)
Depth99TanTanSameDepth difference: 0.6
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared50
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type0SensitiveNormalMarketed for different skin types
Overall match 67/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Skin Correct Full-Coverage Concealer in 6 Neutral.

Same or better

  • Very close colour
  • Claims transfer resistance
  • No drying alcohol listed

Different

  • Neutral rather than cool undertone
  • Natural finish instead of radiant
  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconemoderate silicone
FragranceNot listedListed (fragrance)
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs moderate
View full match

Why the closest overall alternative works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 40.5 Deep, against L'Oréal Paris True Match Radiant Serum Concealer in W9.5. Every attribute compared, with its share of the score.

ComparedYour shadeW9.5Closest overall alternative40.5 DeepScore
Shade match55% of overall76
Colour64#b07148#b77f62Slight colour differenceColour difference 5.8 (0 is identical)
Depth83TanTanSome differenceDepth difference: 6.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared50
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall68
Skin type68SensitiveNormal, dry, combination, oily, sensitiveBoth marketed for sensitive skin
Overall match 70/100Shade match 76/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 40.5 Deep.

Same or better

  • Same cool undertone
  • Both claim long-wearing
  • Both claim not settling into lines
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Natural finish instead of radiant
  • No skin-like finish claimed
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs high
View full match

Where to buy

Closest shade match

Dior Forever Skin Correct Full-Coverage Concealer 6 Neutral

Best price
$42SephoraSephora
Costs $25.01 more

Your shade $16.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 40.5 Deep

Best price
$30SephoraSephora
Costs $13.01 more

Your shade $16.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.