Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
20 of 31 matches
Only showing matches made for sensitive skin.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $13.99 at Ulta Beauty · product price; shade not separately priced
Youngblood Loose Mineral Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $13.99 at Ulta Beauty
Iconic London Super Smoother Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $56.01 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: No skin-like finish claimed
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautyUlta BeautyCosts $4.21 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Light rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Light rather than medium coverage · No skin-like finish claimed
Medium confidence· Digital match
Well People Supernatural Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$18.20View at Ulta BeautyUlta BeautyCosts $56.01 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
Differences: No skin-like finish claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: No skin-like finish claimed
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautyUlta BeautyCosts $58.01 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
Differences: No skin-like finish claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: No skin-like finish claimed
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyUlta BeautyCosts $35.01 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed
Medium confidence· Digital match
Clinique Daily Calm Makeup Balm Foundation
Every store that sells this shade · prices as last checked
Macy's$49View at Macy'sUlta Beauty$49View at Ulta BeautyUlta Beauty(product price)Costs $28.01 moreMatches: Same neutral undertoneSame natural finishClaims a blurring effect
Differences: Buildable rather than medium coverageNo skin-like finish claimed
Close colour · Natural · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $42.01 moreMatches: Same neutral undertoneBoth claim a skin-like finishClaims a blurring effect
Differences: Radiant rather than natural finishBuildable rather than medium coverage
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage
Retailer shade note: dark with neutral undertones
Medium confidence· Digital match
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $56 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $2.01 moreMatches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish
Differences: Olive rather than neutral undertoneMatte rather than natural finish
Looks identical · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Olive rather than neutral undertone · Matte rather than natural finish
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $10.01 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than natural finishNo skin-like finish claimedContains listed fragrance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Contains listed fragrance
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $10.01 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than natural finishNo skin-like finish claimedContains listed fragrance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Contains listed fragrance
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $2.01 moreMatches: Same neutral undertoneSame medium coverageBoth claim a skin-like finish
Differences: Matte rather than natural finish
Close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Matte rather than natural finish
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta BeautyCosts $0.41 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than natural finishNo skin-like finish claimedContains listed fragrance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Contains listed fragrance
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$14.40View at Ulta BeautyUlta Beauty(product price)Costs $28.01 moreMatches: Very close colourSame neutral undertoneBoth claim a skin-like finish
Differences: Matte rather than natural finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage
Retailer shade note: neutral undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $31.01 moreMatches: Very close colourSame natural finishClaims 16-hour wear
Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: level-two dark with a warm undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $10.01 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than natural finishNo skin-like finish claimedContains listed fragrance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Contains listed fragrance
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
SephoraCosts $24.01 moreMatches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly warmer undertoneMatte rather than natural finishNot marketed for dry skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Not marketed for dry skin
Retailer shade note: warm golden
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $40.01 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sSephoraCosts $38.01 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than natural finishNo skin-like finish claimedNot marketed for combination/oily skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: dark neutral
Medium confidence· Digital match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyShowing 12 of 18 matches
The closest shade to L'Oréal Paris True Match Super-Blendable Foundation N9 Neutral Medium Deep (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
W10.5
$16.99
4N72
$35
NC58
$30
Mocha 11
$39
22NW
$30
8 Neutral
$42
Truffle
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Youngblood Loose Mineral Foundation in Coffee, against L'Oréal Paris True Match Super-Blendable Foundation in N9 Neutral Medium Deep. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Youngblood Loose Mineral Foundation in Coffee.
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
Iconic London Super Smoother Blurring Skin Tint in Neutral Deep, against L'Oréal Paris True Match Super-Blendable Foundation in N9 Neutral Medium Deep. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Iconic London Super Smoother Blurring Skin Tint in Neutral Deep.
10 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.
Youngblood Loose Mineral Foundation Coffee
Ulta BeautyYour shade $13.99 at Ulta Beauty · product price; shade not separately priced
Iconic London Super Smoother Blurring Skin Tint Neutral Deep
Ulta BeautyYour shade $13.99 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
