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True Match Super-Blendable Foundation W5 Warm Medium dupes and alternatives L'Oréal Paris

Light medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 14W Maple

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: Pixi On-the-Glow BASE Foundation Moisture Stick Tan

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
86out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
86
Wear (Wear & performance)
50
Skin (Skin suitability)
100
Match price
$22Ulta BeautyUlta Beauty
Costs $8.01 more

Your shade $13.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Hourglass

    Ambient Soft Glow Foundation

    4
    Shade match 98
    $60SephoraSephoraCosts $46.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: No skin-like finish claimed

    Score details
    Shade match
    98
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: No skin-like finish claimed

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  2. Shade match 99
    $39.50SephoraSephoraCosts $25.51 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: No skin-like finish claimedNot marketed for oily skin

    Score details
    Shade match
    99
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for oily skin

    Retailer shade note: medium-tan warm skin with golden undertones

    Medium confidence· Digital match

    View match
  3. Shade match 96
    $54SephoraSephoraCosts $40.01 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No skin-like finish claimed

    Retailer shade note: light medium with warm undertones

    Medium confidence· Digital match

    View match
  4. Shade match 96
    $53Ulta BeautyUlta Beauty(product price)Costs $39.01 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No skin-like finish claimedNot marketed for dry/oily skinContains listed fragrance

    Score details
    Shade match
    96
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium with warm yellow undertones

    Medium confidence· Digital match

    View match
  5. Shade match 99
    $47SephoraSephoraCosts $33.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Full rather than medium coverageNot marketed for dry/normal skinContains drying alcohol

    Score details
    Shade match
    99
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for dry/normal skin · Contains drying alcohol

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    Infallible Cushion Foundation

    253 Warm
    Shade match 97
    $19.99Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage

    Medium confidence· Digital match

    View match
  7. #9 · Ulta Beauty Collection

    Complexion Crush Foundation

    Medium Warm
    Shade match 96
    $16Ulta BeautyUlta Beauty(product price)Costs $2.01 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Matte rather than natural finish

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Matte rather than natural finish

    Medium confidence· Digital match

    View match
  8. #10 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    36H Medium-Tan Honey
    Shade match 99
    $42Ulta BeautyUlta Beauty(product price)Costs $28.01 more

    Matches: Near-identical swatch colourSame warm undertoneClaims 12-hour wear

    Differences: Radiant rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    99
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: medium to tan skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  9. Shade match 95
    $17.99Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim a skin-like finish

    Differences: Radiant rather than natural finishFull rather than medium coverageContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    75
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. Shade match 95
    $47SephoraSephoraCosts $33.01 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Full rather than medium coverageNot marketed for dry/normal skinContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for dry/normal skin · Contains drying alcohol

    Retailer shade note: medium tan with neutral-warm undertones

    Medium confidence· Digital match

    View match
  11. Shade match 99
    $53SephoraSephoraCosts $39.01 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for combination/dry skin

    Score details
    Shade match
    99
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for combination/dry skin · Contains drying alcohol

    Retailer shade note: Medium with Peachy Undertones

    Medium confidence· Digital match

    View match
  12. #14 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F8.2N
    Shade match 97
    $14Ulta BeautyUlta Beauty(product price)Costs $0.01 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: medium or tan skin tones with a warm pink undertone

    Medium confidence· Digital match

    View match
  13. #15 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    Sand
    Shade match 94
    $14.97WalmartWalmartCosts $0.98 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: No skin-like finish claimedNot marketed for combination/dry/normal/oily skinContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    20

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for combination/dry/normal/oily skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  14. #16 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC14.5
    Shade match 98
    $46Ulta BeautyUlta Beauty(product price)Costs $32.01 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Radiant rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    98
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  15. Shade match 94
    $81Ulta BeautyUlta Beauty(product price)Costs $67.01 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)

    Differences: Radiant rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    61
    Wear & performance
    50
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match

Showing 12 of 15 matches

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris True Match Super-Blendable Foundation W5 Warm Medium (Light medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Slight colour difference
    • Medium · Neutral undertone

    $16.99

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Biscuit

    NARS Soft Matte Complete Concealer, shade Biscuit

    • Looks identical
    • Light medium · Warm · golden undertone

    $36

  2. Dior Forever Skin Correct Full-Coverage Concealer

    4W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4W Warm

    • Looks identical
    • Light medium · Warm · yellow undertone

    $42

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Graham Cracker 4.1 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Graham Cracker 4.1 Golden

    • Looks identical
    • Light medium · Warm · golden undertone

    $31

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Fawn 4.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Fawn 4.5

    • Very close colour
    • Medium light · Warm · golden undertone

    $39

  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.8 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.8 W

    • Very close colour
    • Light medium · Warm · peach undertone

    $32

  6. NARS Radiant Creamy Concealer

    Biscuit

    NARS Radiant Creamy Concealer, shade Biscuit

    • Very close colour
    • Medium light · Warm · golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 14W Maple, against L'Oréal Paris True Match Super-Blendable Foundation in W5 Warm Medium. Every attribute compared, with its share of the score.

ComparedYour shadeW5 Warm MediumClosest shade match14W MapleScore
Shade match55% of overall99
Colour99#dfa981#dfa980Looks identicalColour difference 0.3 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.1
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, sensitiveBoth marketed for combination/​normal/​sensitive skin
Overall match 83/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 14W Maple.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Same medium coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Claims a lightweight feel

Different

  • No skin-like finish claimed
  • Not marketed for dry/oily skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none

Why the closest overall alternative works

Pixi On-the-Glow BASE Foundation Moisture Stick in Tan, against L'Oréal Paris True Match Super-Blendable Foundation in W5 Warm Medium. Every attribute compared, with its share of the score.

ComparedYour shadeW5 Warm MediumClosest overall alternativeTanScore
Shade match55% of overall95
Colour98#dfa981#dfab83Looks identicalColour difference 0.7 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.7
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85WarmNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 86/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pixi On-the-Glow BASE Foundation Moisture Stick in Tan.

Same or better

  • Near-identical swatch colour
  • Similar undertone (neutral vs warm)
  • Same natural finish
  • Buildable rather than medium coverage

Different

  • No skin-like finish claimed

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs none

Where to buy

Closest shade match

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 14W Maple

Best price
$50SephoraSephora
Costs $36.01 more

Your shade $13.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Pixi On-the-Glow BASE Foundation Moisture Stick Tan

Match price
$22Ulta BeautyUlta Beauty
Costs $8.01 more

Your shade $13.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.