Brown · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
9 matches
9 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Format: pencil. Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $26 at Ulta Beauty
NYX Professional Makeup Retractable Vivid Rich Mechanical Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautyThe most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
SephoraYour shade $26 at Ulta Beauty
Sephora Collection 12H Intense Ink Brush Tip Liquid Liner
Every store that sells this shade · prices as last checked
Sephora$15View at SephoraNot compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$14.01 less (54%)Matches: Same form: brush tip penSame tip: brush tipSame texture: liquid
No material differences in the data we have.
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Maybelline Tattoo Studio Ink Pen Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautyUlta Beauty$15.01 less (58%)Matches: Same form: brush tip penSame tip: brush tipSame texture: liquid
No material differences in the data we have.
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Maybelline Hyper Easy Brush Tip Liquid Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautyUlta Beauty$1 less (4%)Matches: Same form: brush tip penSame tip: brush tipSame texture: liquid
No material differences in the data we have.
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
IT Cosmetics Superhero Liquid Eyeliner Pen
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautySephoraSame priceMatches: Similar formSame texture: liquidSame finish: matte
Differences: Felt tip rather than brush tip
Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Felt tip rather than brush tip
Retailer shade note: Syrup Brown
Medium confidence· Digital match
Lancôme Idôle Ultra-Precise Felt Tip Liquid Eyeliner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$1 less (4%)Matches: Similar formSame texture: liquidSame finish: matte
Differences: Felt tip rather than brush tip
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Felt tip rather than brush tip
Retailer shade note: ultra black
Medium confidence· Digital match
KVD Beauty Ink Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta Beauty$24.01 less (92%)Matches: Similar formSame finish: matteSimilar longevity
Differences: Felt tip rather than brush tip
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Felt tip rather than brush tip
Medium confidence· Digital match
Essence Eyeliner Pen Waterproof
Every store that sells this shade · prices as last checked
Ulta Beauty$1.99View at Ulta BeautyUlta BeautyCosts $10 moreMatches: Similar formSame texture: liquidSame smudge resistance: claimed
Differences: Felt tip rather than brush tipMetallic rather than matte
Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Felt tip rather than brush tip · Metallic rather than matte
Medium confidence· Digital match
Lancôme ARTLINER Precision Felt-Tip Liquid Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$36View at Ulta BeautyUlta Beauty$5 less (19%)Matches: Similar formSame finish: matteSame smudge resistance: claimed
Differences: Felt tip rather than brush tipDifferent stated wear times
Not compared: texture and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Felt tip rather than brush tip · Different stated wear times
Retailer shade note: chocolate brown
Medium confidence· Digital match
R.E.M. Beauty At The Borderline Eyeliner Marker
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta BeautyNYX Professional Makeup Retractable Vivid Rich Mechanical Eyeliner Pencil in Under the Moonstone, against MAC Cosmetics Brushstroke 24-Hour Liquid Eyeliner Pen in Brushbrown. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NYX Professional Makeup Retractable Vivid Rich Mechanical Eyeliner Pencil in Under the Moonstone.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Sephora Collection 12H Intense Ink Brush Tip Liquid Liner in 02 Brown, against MAC Cosmetics Brushstroke 24-Hour Liquid Eyeliner Pen in Brushbrown. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Sephora Collection 12H Intense Ink Brush Tip Liquid Liner in 02 Brown.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
NYX Professional Makeup Retractable Vivid Rich Mechanical Eyeliner Pencil Under the Moonstone
Ulta BeautyYour shade $26 at Ulta Beauty
Sephora Collection 12H Intense Ink Brush Tip Liquid Liner 02 Brown
SephoraYour shade $26 at Ulta Beauty
37 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
