Blue · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
12 of 29 matches
Only showing matches without silicones.
The equivalent shade: scored on colour, depth, undertone and colour family only.
Format: gel. Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $26 at Ulta Beauty · product price; shade not separately priced
Stila Stay All Day Smudge & Set Waterproof Gel Eye Liner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyThe most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $26 at Ulta Beauty · product price; shade not separately priced
Ulta Beauty Collection Gel Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $10.50 · product priceView at Ulta BeautyNot compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $12 moreMatches: Same form: pencilSame tip: pencilSame texture: gel
Differences: Not sold in your colourShimmer rather than metallicDifferent stated wear times
Differences: Not sold in your colour · Shimmer rather than metallic · Different stated wear times
Retailer shade note: deep black matte
Medium confidence· Digital match
Valentino Colorgraph Waterproof Gel Eyeliner Pencil
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$8 less (31%)Matches: Same form: pencilSame tip: pencilSame texture: gel
Differences: Not sold in your colourMatte rather than metallic
Differences: Not sold in your colour · Matte rather than metallic
Medium confidence· Digital match
Kylie Cosmetics Gel Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$18View at Ulta BeautySephoraCosts $25 moreMatches: Same form: pencilSame tip: pencilSame texture: gel
Differences: Not sold in your colourMatte rather than metallic
Differences: Not sold in your colour · Matte rather than metallic
Retailer shade note: Black
Medium confidence· Digital match
Tom Ford Gel Eyeliner Pencil with Smudge-Proof Longwear
Every store that sells this shade · prices as last checked
Sephora$51View at SephoraUlta BeautySame priceMatches: Same form: pencilSame tip: pencilSame texture: gel
Differences: Matte rather than metallicDifferent stated wear times
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Matte rather than metallic · Different stated wear times
Retailer shade note: glitter denim
Medium confidence· Digital match
Lancôme DRAMA LIQUI-PENCIL Longwear Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta Beauty$16.51 less (63%)Matches: Same form: pencilSame tip: pencilSame texture: gel
Differences: Not sold in your colourMatte rather than metallicDifferent stated wear times
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Matte rather than metallic · Different stated wear times
Medium confidence· Digital match
CoverGirl Perfect Point Plus Ink Gel Eye Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$9.49View at Ulta BeautyUlta BeautyCosts $3 moreMatches: Same form: pencilSame tip: pencilSame waterproof: claimed
Differences: Creamy rather than gelMatte rather than metallic
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Creamy rather than gel · Matte rather than metallic
Retailer shade note: matte navy
Medium confidence· Digital match
Lancôme Le Stylo Waterproof
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautyUlta Beauty(product price)$20 less (77%)Matches: Same form: pencilSame tip: pencilSimilar longevity
Differences: Creamy rather than gelMatte rather than metallic
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Creamy rather than gel · Matte rather than metallic
Medium confidence· Digital match
NYX Professional Makeup Slim Eye Pencil Long-Lasting Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta BeautyUlta Beauty$19.01 less (73%)Matches: Same form: pencilSimilar longevity
Differences: Not sold in your colourLiquid rather than gelMatte rather than metallic
Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Liquid rather than gel · Matte rather than metallic
Medium confidence· Digital match
CoverGirl Perfect Blend Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$6.99View at Ulta BeautyUlta Beauty$17.51 less (67%)Matches: Same form: pencilSame tip: pencilSame smudge resistance: claimed
Differences: Matte rather than metallic
Not compared: texture and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Matte rather than metallic
Medium confidence· Digital match
CoverGirl Perfect Point Plus Eye Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$8.49View at Ulta BeautyUlta Beauty$14.01 less (54%)Matches: Same form: pencilSame tip: pencilSame waterproof: claimed
Differences: Creamy rather than gelMatte rather than metallicDifferent stated wear times
Differences: Creamy rather than gel · Matte rather than metallic · Different stated wear times
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Last Waterproof Pencil Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautySephora$3 less (12%)Matches: Same form: pencilSame tip: pencilSame waterproof: claimed
Differences: Not sold in your colourCreamy rather than gelMatte rather than metallic
Differences: Not sold in your colour · Creamy rather than gel · Matte rather than metallic · Different stated wear times
Retailer shade note: black
Medium confidence· Digital match
Urban Decay 24/7 Waterproof Waterline Eyeliner Pencil
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautyStila Stay All Day Smudge & Set Waterproof Gel Eye Liner in Electric Lapis, against MAC Cosmetics Color Excess Gel Pencil Waterproof Eyeliner in Stay The Night. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Stila Stay All Day Smudge & Set Waterproof Gel Eye Liner in Electric Lapis.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Ulta Beauty Collection Gel Eyeliner Pencil in Denim, against MAC Cosmetics Color Excess Gel Pencil Waterproof Eyeliner in Stay The Night. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Gel Eyeliner Pencil in Denim.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Stila Stay All Day Smudge & Set Waterproof Gel Eye Liner Electric Lapis
Ulta BeautyYour shade $26 at Ulta Beauty · product price; shade not separately priced
Ulta Beauty Collection Gel Eyeliner Pencil Denim
Ulta BeautyYour shade $26 at Ulta Beauty · product price; shade not separately priced
33 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
