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Lip Liner Pencil Ruby Woo dupes and alternatives MAC Cosmetics

Red · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

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Fragrance-free26Vegan14Cruelty-free17

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30 matches

Closest shade match: Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil Universal Red

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
MAC Cosmetics
Ruby WooChange shade
Colour family, undertone and depth: Red · Cool · Medium
Finish and opacity: Matte
The match
Huda Beauty
Universal Red
Colour family, undertone and depth: Red · Neutral · Medium
Finish and opacity: Matte · Opaque
Shade match
93out of 100
Colour
96
Depth
99
Undertone (Undertone and colour family)
80
Medium confidence· Digital matchWhy it matches
Best price
$23SephoraSephora
$2 less (8%)

Your shade $25 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Fara Homidi Smudge & Contour Lip Pencil Premier

The most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Your shade
MAC Cosmetics
Ruby WooChange shade
Colour family, undertone and depth: Red · Cool · Medium
Finish and opacity: Matte
The match
Fara Homidi
Premier
Colour family, undertone and depth: Red · Neutral · Medium
Finish and opacity: Matte
Overall match
81out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
100
Wear (Wear & performance)
64
Comfort (Comfort & suitability)
40
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $11 more

Your shade $25 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Pat McGrath Labs

    Dramatique Mega Lip Pencil

    Elson 6
    Shade match 88
    $29Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same cool undertoneSame finish: matteSame format and precision: pencil

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: vibrant cool red

    Medium confidence· Digital match

    View match
  2. #4 · Milk Makeup

    Line + Fill Lip Liner and Allover Lip Color

    SHRED
    Shade match 87
    $22Ulta BeautyUlta Beauty$3 less (12%)

    Matches: Very close colourSame finish: matteSame format and precision: pencil

    Differences: Neutral rather than cool undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: true red

    Medium confidence· Digital match

    View match
  3. #5 · Fara Homidi

    Smudge & Contour Lip Pencil

    Velvet
    Shade match 85
    $36SephoraSephoraCosts $11 more

    Matches: Same cool undertoneSame finish: matteSame format and precision: pencil

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: deep, rich red with blue undertones

    Medium confidence· Digital match

    View match
  4. #6 · Fenty Beauty

    Trace'd Out Pencil Lip Liner

    The MVP
    Shade match 88
    $24Ulta BeautyUlta Beauty$1 less (4%)

    Matches: Same cool undertoneSame finish: matteClaims smudge and transfer

    Differences: 8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    52
    Comfort & suitability
    50

    Close colour · Matte

    Ingredients (not scored): 0% ingredient overlap

    Differences: 8-hour wear rather than not listed (longevity)

    Retailer shade note: blue red

    High confidence· Digital match

    View match
  5. #7 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Spicy
    Shade match 83
    $6Ulta BeautyUlta Beauty(product price)$19 less (76%)

    Matches: Same finish: matteSame format and precision: pencil

    Differences: Neutral rather than cool undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: true red

    Medium confidence· Digital match

    View match
  6. #8 · Make Up For Ever

    Artist Color Pencil Extreme Smudge-Proof Lip Liner

    412 Forever Passion
    Shade match 88
    $27SephoraSephoraCosts $2 more

    Matches: Very close colourSame finish: matteClaims smudge and transfer

    Differences: Neutral rather than cool undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    52
    Comfort & suitability
    40

    Very close colour · Matte

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: crimson red

    Medium confidence· Digital match

    View match
  7. #9 · Essence

    8H Matte Comfort Lipliner

    Classic Red
    Shade match 85
    $4.99CVSCVS$20.01 less (80%)

    Matches: Same finish: matteClaims waterproofSame format and precision: pencil

    Differences: Neutral rather than cool undertone8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    57
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · 8-hour wear rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  8. #10 · NARS

    Powermatte High Intensity Lip Pencil

    Dragon Girl - 132
    Shade match 84
    $32Ulta BeautyUlta BeautyCosts $7 more

    Matches: Same cool undertoneSame finish: matteClaims smudge and transfer

    Differences: 12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    55
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: 12-hour wear rather than not listed (longevity)

    Retailer shade note: vivid siren red

    Medium confidence· Digital match

    View match
  9. #11 · Too Faced

    Lip Injection Extreme Lip Shaper Plumping Lip Liner

    Happily Ever After
    Shade match 87
    $25Ulta BeautyUlta BeautySame price

    Matches: Very close colourSame finish: matteClaims smudge and transfer

    Differences: Neutral rather than cool undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    50

    Very close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: true red

    Medium confidence· Digital match

    View match
  10. #12 · Milani

    Color Statement Lip Liner

    True Red
    Shade match 87
    $6.49Ulta BeautyUlta Beauty$18.51 less (74%)

    Matches: Very close colourSame finish: matte

    Differences: Neutral rather than cool undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    50

    Very close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  11. #13 · NYX Professional Makeup

    Retractable Long-Lasting Mechanical Lip Liner

    Red
    Shade match 82
    $6Ulta BeautyUlta Beauty$19 less (76%)

    Matches: Same cool undertoneSame finish: matteClaims smudge and transfer

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    51
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: matte red with blue undertones

    Medium confidence· Digital match

    View match
  12. #14 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Cherry Skies
    Shade match 75
    $6Ulta BeautyUlta Beauty(product price)$19 less (76%)

    Matches: Same cool undertoneSame finish: matteSame format and precision: pencil

    Differences: DeeperLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Deeper · Long-wearing rather than not listed (longevity)

    Retailer shade note: deep wine red

    Medium confidence· Digital match

    View match
  13. #15 · RMS Beauty

    Go Nude Lip Pencil

    Pavla
    Shade match 86
    $26Ulta BeautyUlta BeautyCosts $1 more

    Matches: Very close colourClaims waterproofSame format and precision: pencil

    Differences: Warm rather than cool undertone8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    57
    Comfort & suitability
    40

    Very close colour · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Warm rather than cool undertone · 8-hour wear rather than not listed (longevity)

    Retailer shade note: orange-based red

    Medium confidence· Digital match

    View match
  14. #16 · NARS

    Powermatte High Intensity Lip Pencil

    Born To Be Wild - 186
    Shade match 77
    $32SephoraSephoraCosts $7 more

    Matches: Same finish: matteClaims smudge and transferSame format and precision: pencil

    Differences: Warm rather than cool undertone12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    55
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than cool undertone · 12-hour wear rather than not listed (longevity)

    Retailer shade note: brick red

    High confidence· Digital match

    View match
  15. #17 · NARS

    Powermatte High Intensity Lip Pencil

    Kiss Me Deadly - 183
    Shade match 74
    $32SephoraSephoraCosts $7 more

    Matches: Same finish: matteClaims smudge and transferSame format and precision: pencil

    Differences: Warm rather than cool undertone12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    55
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than cool undertone · 12-hour wear rather than not listed (longevity)

    Retailer shade note: vivid orange red

    High confidence· Digital match

    View match
  16. #18 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Hot Red
    Shade match 77
    $6Ulta BeautyUlta Beauty(product price)$19 less (76%)

    Matches: Same cool undertoneSame format and precision: pencilClaims hydration

    Differences: DeeperCream rather than matte (finish)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    56
    Wear & performance
    64
    Comfort & suitability
    40

    Slight colour difference · Cream · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Deeper · Cream rather than matte (finish) · Long-wearing rather than not listed (longevity)

    Retailer shade note: bright blue-red cream

    Medium confidence· Digital match

    View match
  17. #19 · Makeup By Mario

    Ultra Suede Sculpting Lip Pencil

    Niels
    Shade match 67
    $26SephoraSephoraCosts $1 more

    Matches: Same finish: matteSame format and precision: pencil

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: bright neutral red

    Medium confidence· Digital match

    View match
  18. #20 · Ulta Beauty Collection

    Automatic Retractable Lip Liner

    Cocoa
    Shade match 80
    $9.50Ulta BeautyUlta Beauty$15.50 less (62%)

    Matches: Same cool undertoneClaims smudge and transferClaims waterproof

    Differences: Brown rather than red

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    53
    Comfort & suitability
    50

    Close colour · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Brown rather than red

    Medium confidence· Digital match

    View match
  19. #21 · Fenty Beauty

    Trace'd Out Pencil Lip Liner

    MVP
    Shade match 72
    $24SephoraSephora$1 less (4%)

    Matches: Same cool undertoneSame finish: matteClaims smudge and transfer

    Differences: Noticeably different swatch colour8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    52
    Comfort & suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · 8-hour wear rather than not listed (longevity)

    Retailer shade note: blue red

    Medium confidence· Digital match

    View match
  20. #22 · Essence

    8H Matte Comfort Lipliner

    Dark Berry
    Shade match 70
    $3.99Ulta BeautyUlta Beauty(product price)$21.01 less (84%)

    Matches: Same cool undertoneSame finish: matteClaims waterproof

    Differences: Noticeably different swatch colourDeeper8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    57
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · 8-hour wear rather than not listed (longevity)

    Retailer shade note: red

    Medium confidence· Digital match

    View match
  21. #23 · L.A. Girl

    Long-Lasting Shockwave Lip Liner

    Pop (Neon Hot Pink)
    Shade match 78
    $4.99CVSCVS$20.01 less (80%)

    Matches: Same cool undertoneClaims smudge and transferSame format and precision: pencil

    Differences: DeeperLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    50

    Slight colour difference · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Deeper · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  22. #24 · Juvia's Place

    Luxe Lip Liners

    Ruby
    Shade match 74
    $13Ulta BeautyUlta Beauty$12 less (48%)

    Matches: Same cool undertoneSame format and precision: pencil

    Differences: DeeperLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    50

    Slight colour difference · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Deeper · Long-wearing rather than not listed (longevity)

    Retailer shade note: red

    Medium confidence· Digital match

    View match
  23. #25 · Estée Lauder

    Double Wear 24H Stay-In-Place Lip Liner

    Red
    Shade match 78
    $30Ulta BeautyUlta BeautyCosts $5 more

    Matches: Claims smudge and transferSame format and precision: pencilClaims hydration

    Differences: DeeperNeutral rather than cool undertone24-hour wear rather than not listed (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Deeper · Neutral rather than cool undertone · 24-hour wear rather than not listed (longevity)

    Retailer shade note: bright red with a neutral undertone

    Medium confidence· Digital match

    View match
  24. #26 · Kylie Cosmetics

    Precision Pout Lip Liner

    Sultry
    Shade match 76
    $19Ulta BeautyUlta Beauty$6 less (24%)

    Matches: Claims smudge and transferSame format and precision: pencilClaims comfort

    Differences: Warm rather than cool undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    40

    Close colour · Buildable

    Ingredients (not scored): 59% ingredient overlap

    Differences: Warm rather than cool undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: cherry red

    Medium confidence· Digital match

    View match
  25. #27 · Sacheu

    Peel Off Lip Liner STAY-N

    getREDy
    Shade match 82
    $14Ulta BeautyUlta Beauty(product price)$11 less (44%)

    Matches: Claims hydration

    Differences: Neutral rather than cool undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: red

    Medium confidence· Digital match

    View match
  26. #28 · NARS

    Lip Liner

    JUNGLE RED
    Shade match 76
    $26Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same cool undertoneClaims smudge and transferClaims waterproof

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    52
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: vivid blue red

    Medium confidence· Digital match

    View match
  27. #29 · Sacheu

    DoubleDown Lip Definer 2-in-1 Liner and Balm

    Rush Hour
    Shade match 76
    $16Ulta BeautyUlta Beauty$9 less (36%)

    Matches: Same cool undertoneClaims hydration

    Differences: DeeperLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    40

    Slight colour difference · Satin

    Ingredients (not scored): 1% ingredient overlap

    Differences: Deeper · Long-wearing rather than not listed (longevity)

    Retailer shade note: red

    Medium confidence· Digital match

    View match
  28. #30 · NYX Professional Makeup

    Lingerie Lip Liner Stain

    Send Nudes
    Shade match 81
    $12Ulta BeautyUlta Beauty$13 less (52%)

    Matches: Claims smudge and transferClaims waterproofClaims comfort

    Differences: Neutral rather than cool undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil in Universal Red, against MAC Cosmetics Lip Liner Pencil in Ruby Woo. Every attribute compared, with its share of the score.

ComparedYour shadeRuby WooClosest shade matchUniversal RedScore
Shade match60% of overall93
Colour96#c52d3a#c42b35Looks identicalColour difference 1.2 (0 is identical)
Depth99MediumMediumSameDepth difference 0.7 on the 0–100 scale
Undertone60CoolNeutralSome differenceOne side neutral: partial agreement
Colour family100RedRedSameSame colour family
Finish & visual result10% of overall100
Finish100MatteMatteSameSame matte finish
Wear & performance25% of overall49
Longevity40Not listed9-hour wearSome differenceThe match claims long wear; your product does not list it
Smudge and transfer40Not listedClaimedSome differenceThe match claims smudge or transfer resistance; your product does not list it
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Format and precision85PencilRetractableCloseRetractable rather than pencil
Comfort & suitability5% of overall40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 80/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil in Universal Red.

Same or better

  • $2 less
  • Near-identical swatch colour
  • Neutral rather than cool undertone
  • Same finish: matte
  • Claims smudge and transfer
  • Claims waterproof
  • Claims comfort
  • Claims hydration

Different

  • 9-hour wear longevity instead of not listed

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionvery matte vivid blue redNot listed
BaseOil-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

Fara Homidi Smudge & Contour Lip Pencil in Premier, against MAC Cosmetics Lip Liner Pencil in Ruby Woo. Every attribute compared, with its share of the score.

ComparedYour shadeRuby WooClosest overall alternativePremierScore
Shade match60% of overall88
Colour89#c52d3a#d02840Very close colourColour difference 2.5 (0 is identical)
Depth96MediumMediumSameDepth difference 2.5 on the 0–100 scale
Undertone60CoolNeutralSome differenceOne side neutral: partial agreement
Colour family100RedRedSameSame colour family
Finish & visual result10% of overall100
Finish100MatteMatteSameSame matte finish
Wear & performance25% of overall · 2 of 4 compared64
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Smudge and transfernot comparableNot listedNot listedNot listed for eitherNeither product lists smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precision100PencilPencilSameBoth pencil
Comfort & suitability5% of overall · 1 of 2 compared40
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 81/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fara Homidi Smudge & Contour Lip Pencil in Premier.

Same or better

  • Very close colour
  • Neutral rather than cool undertone
  • Same finish: matte
  • Same format and precision: pencil
  • Claims hydration

Different

  • Long-wearing longevity instead of not listed

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionvery matte vivid blue redthe iconic true red
BaseOil-based, no siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil Universal Red

Best price
$23SephoraSephora
$2 less (8%)

Your shade $25 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Fara Homidi Smudge & Contour Lip Pencil Premier

Best price
$36SephoraSephora
Costs $11 more

Your shade $25 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.