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Lip Liner Pencil Brick-o-la dupes and alternatives MAC Cosmetics

Berry · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

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Fragrance-free29Vegan8Cruelty-free10

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30 matches

Closest shade match: e.l.f. Cosmetics Cream Glide Lip Liner That Merlot Tho

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
MAC Cosmetics
Brick-o-laChange shade
Colour family, undertone and depth: Berry · Cool · Medium
Finish and opacity: —
The match
e.l.f. Cosmetics
That Merlot Tho
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and opacity: Opaque
Shade match
91out of 100
Colour
93
Depth
96
Undertone (Undertone and colour family)
80
Medium confidence· Digital matchWhy it matches
Match price
$2Ulta BeautyUlta Beauty
$23 less (92%)

Your shade $25 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Bobbi Brown Lip Liner Pencil Ruby

The most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Your shade
MAC Cosmetics
Brick-o-laChange shade
Colour family, undertone and depth: Berry · Cool · Medium
Finish and opacity: —
The match
Bobbi Brown
Ruby
Colour family, undertone and depth: Red · Neutral · Deep / dark
Finish and opacity: —
Overall match
84out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
50
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
50
Medium confidence· Digital matchWhy it matches
Best price
$35Ulta BeautyUlta Beauty
Costs $10 more

Your shade $25 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    Colour Riche Lip Liner

    Au Naturale
    Shade match 80
    $9.49Ulta BeautyUlta Beauty$15.51 less (62%)

    Matches: Very close colourSame format and precision: pencil

    Differences: Neutral rather than cool undertoneNude rather than berry

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    50

    Very close colour · Satin

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Nude rather than berry

    Retailer shade note: soft neutral beige

    Medium confidence· Digital match

    View match
  2. #4 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Vintage
    Shade match 88
    $6Ulta BeautyUlta Beauty(product price)$19 less (76%)

    Matches: Very close colourSame cool undertoneSame format and precision: pencil

    Differences: Plum rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    88
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    50

    Very close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Plum rather than berry · Long-wearing rather than not listed (longevity)

    Retailer shade note: plum with mauve undertone

    Medium confidence· Digital match

    View match
  3. #5 · NARS

    Powermatte High Intensity Lip Pencil

    Cruella - 185
    Shade match 88
    $32SephoraSephoraCosts $7 more

    Matches: Very close colourSame cool undertoneClaims smudge and transfer

    Differences: Red rather than berry12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    88
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Red rather than berry · 12-hour wear rather than not listed (longevity)

    Retailer shade note: passionate scarlet red

    Medium confidence· Digital match

    View match
  4. #6 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Cherry Skies
    Shade match 82
    $6Ulta BeautyUlta Beauty(product price)$19 less (76%)

    Matches: Same cool undertoneSame format and precision: pencil

    Differences: Red rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Red rather than berry · Long-wearing rather than not listed (longevity)

    Retailer shade note: deep wine red

    Medium confidence· Digital match

    View match
  5. #7 · NYX Professional Makeup

    Duck Plump Retractable Plumping Lip Liner

    Flirty Flip
    Shade match 83
    $10Ulta BeautyUlta Beauty$15 less (60%)

    Matches: Very close colour

    Differences: Neutral rather than cool undertonePink rather than berry10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    50

    Very close colour · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than berry · 10-hour wear rather than not listed (longevity)

    Retailer shade note: neutral nude pink

    Medium confidence· Digital match

    View match
  6. #8 · Essence

    8H Matte Comfort Lipliner

    Dark Berry
    Shade match 83
    $3.99Ulta BeautyUlta Beauty(product price)$21.01 less (84%)

    Matches: Same cool undertoneClaims waterproofSame format and precision: pencil

    Differences: Red rather than berry8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    57
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Red rather than berry · 8-hour wear rather than not listed (longevity)

    Retailer shade note: red

    Medium confidence· Digital match

    View match
  7. #9 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Ever
    Shade match 80
    $6Ulta BeautyUlta Beauty(product price)$19 less (76%)

    Matches: Near-identical swatch colourSame format and precision: pencilClaims hydration

    Differences: Warm rather than cool undertoneBrown rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Looks identical · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than cool undertone · Brown rather than berry · Long-wearing rather than not listed (longevity)

    Retailer shade note: warm mauve-brown

    Medium confidence· Digital match

    View match
  8. #10 · Buxom

    Power Line Pout Sculpt Lip Pencil

    Painted Rouge
    Shade match 84
    $24Ulta BeautyUlta Beauty$1 less (4%)

    Matches: Same cool undertoneClaims smudge and transferClaims waterproof

    Differences: Red rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    52
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 0% ingredient overlap

    Differences: Red rather than berry · Long-wearing rather than not listed (longevity)

    Retailer shade note: true blue red

    Medium confidence· Digital match

    View match
  9. #11 · Kosas

    Hotliner Hyaluronic Acid Contouring Lip Liner

    Extra
    Shade match 83
    $24SephoraSephora$1 less (4%)

    Matches: Very close colourClaims smudge and transferClaims hydration

    Differences: Neutral rather than cool undertoneRed rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    51
    Comfort & suitability
    40

    Very close colour · Satin

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Red rather than berry · Long-wearing rather than not listed (longevity)

    Retailer shade note: vibrant cherry red

    Medium confidence· Digital match

    View match
  10. #12 · Morphe

    Signature Lip Pencil

    Berry Cola
    Shade match 63
    $7Ulta BeautyUlta Beauty(product price)$18 less (72%)

    Matches: Same cool undertoneSame format and precision: pencilClaims comfort

    Differences: Noticeably different swatch colourBrown rather than berry

    Score details
    Shade match
    63
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than berry

    Retailer shade note: rich mauve brown

    Medium confidence· Digital match

    View match
  11. #13 · Charlotte Tilbury

    Lip Cheat Long-Lasting Waterproof Lip Liner

    Walk of No Shame
    Shade match 87
    $28SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame cool undertoneClaims smudge and transfer

    Differences: Rose rather than berry6-hour wear rather than not listed (longevity)

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Looks identical · Matte

    Ingredients (not scored): 0% ingredient overlap

    Differences: Rose rather than berry · 6-hour wear rather than not listed (longevity)

    Retailer shade note: berry rose

    Medium confidence· Digital match

    View match
  12. #14 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Plush Red
    Shade match 77
    $6Ulta BeautyUlta Beauty(product price)$19 less (76%)

    Matches: Same cool undertoneSame format and precision: pencilClaims hydration

    Differences: Red rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Slight colour difference · Cream · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Red rather than berry · Long-wearing rather than not listed (longevity)

    Retailer shade note: cranberry red - cream

    Medium confidence· Digital match

    View match
  13. #15 · Maybelline

    Color Sensational Shaping Lip Liner

    Brick Red
    Shade match 80
    $8.49Ulta BeautyUlta Beauty$16.51 less (66%)

    Matches: Very close colourClaims smudge and transfer

    Differences: Warm rather than cool undertoneRed rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    51
    Comfort & suitability
    50

    Very close colour

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than cool undertone · Red rather than berry · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  14. #16 · NARS

    Powermatte High Intensity Lip Pencil

    Endless Love - 182
    Shade match 79
    $32SephoraSephoraCosts $7 more

    Matches: Same cool undertoneClaims smudge and transferSame format and precision: pencil

    Differences: Red rather than berry12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Red rather than berry · 12-hour wear rather than not listed (longevity)

    Retailer shade note: maple red

    Medium confidence· Digital match

    View match
  15. #17 · Tarte

    Maracuja Juicy Lip Liner

    Rose in Bloom
    Shade match 75
    $23Ulta BeautyUlta Beauty(product price)$2 less (8%)

    Matches: Claims smudge and transferSame format and precision: pencilClaims hydration

    Differences: Neutral rather than cool undertoneRose rather than berry

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than berry

    Medium confidence· Digital match

    View match
  16. #18 · IT Cosmetics

    Do It All Lip Transformer Hydrating Lip Balm + Lip Liner

    CONFIDENCE RED-Y
    Shade match 85
    $29Ulta BeautyUlta BeautyCosts $4 more

    Matches: Very close colourClaims hydration

    Differences: Neutral rather than cool undertoneRed rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Very close colour

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Red rather than berry · Long-wearing rather than not listed (longevity)

    Retailer shade note: neutral red

    Medium confidence· Digital match

    View match
  17. #19 · Palladio Beauty

    Lip Liner Classic Pencil

    Rockin Red
    Shade match 74
    $9.99Ulta BeautyUlta Beauty$15.01 less (60%)

    Matches: Same format and precision: pencil

    Differences: Neutral rather than cool undertoneRed rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    50

    Close colour

    Ingredients (not scored): 32% ingredient overlap

    Differences: Neutral rather than cool undertone · Red rather than berry · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  18. #20 · NARS

    Long Lasting Matte Lip Liner

    Let's Go Crazy
    Shade match 77
    $26SephoraSephoraCosts $1 more

    Matches: Claims smudge and transferSame format and precision: pencil

    Differences: Neutral rather than cool undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: rich mulberry

    Medium confidence· Digital match

    View match
  19. #21 · Juvia's Place

    Luxe Lip Liners

    Ruby
    Shade match 73
    $13Ulta BeautyUlta Beauty$12 less (48%)

    Matches: Same cool undertoneSame format and precision: pencil

    Differences: Red rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    50

    Slight colour difference · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Red rather than berry · Long-wearing rather than not listed (longevity)

    Retailer shade note: red

    Medium confidence· Digital match

    View match
  20. #22 · Kylie Cosmetics

    Precision Pout Lip Liner

    Lure
    Shade match 77
    $19Ulta BeautyUlta Beauty$6 less (24%)

    Matches: Claims smudge and transferSame format and precision: pencilClaims comfort

    Differences: Warm rather than cool undertonePlum rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    40

    Close colour · Buildable

    Ingredients (not scored): 59% ingredient overlap

    Differences: Warm rather than cool undertone · Plum rather than berry · Long-wearing rather than not listed (longevity)

    Retailer shade note: maroon

    Medium confidence· Digital match

    View match
  21. #23 · L.A. Girl

    Long-Lasting Shockwave Lip Liner

    Fiery
    Shade match 76
    $5Ulta BeautyUlta Beauty$20 less (80%)

    Matches: Claims smudge and transferSame format and precision: pencil

    Differences: Neutral rather than cool undertoneRed rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    50

    Close colour · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Red rather than berry · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  22. #24 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Hot Red
    Shade match 73
    $6Ulta BeautyUlta Beauty(product price)$19 less (76%)

    Matches: Same cool undertoneSame format and precision: pencilClaims hydration

    Differences: Red rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Slight colour difference · Cream · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Red rather than berry · Long-wearing rather than not listed (longevity)

    Retailer shade note: bright blue-red cream

    Medium confidence· Digital match

    View match
  23. #25 · L.A. Girl

    Long-Lasting Shockwave Lip Liner

    Pop (Neon Hot Pink)
    Shade match 75
    $4.99CVSCVS$20.01 less (80%)

    Matches: Same cool undertoneClaims smudge and transferSame format and precision: pencil

    Differences: Red rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    50

    Slight colour difference · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Red rather than berry · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  24. #26 · L.A. Girl

    Ultimate Lip Intense Stay Auto Lipliner

    Enduring Mauve
    Shade match 76
    $6Ulta BeautyUlta Beauty$19 less (76%)

    Matches: Same cool undertoneClaims smudge and transfer

    Differences: Mauve rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    51
    Comfort & suitability
    50

    Close colour · Matte

    Ingredients (not scored): 0% ingredient overlap

    Differences: Mauve rather than berry · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  25. #27 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Rush
    Shade match 77
    $25SephoraSephoraSame price

    Matches: Same cool undertoneClaims smudge and transferClaims waterproof

    Differences: Mauve rather than berry16-hour wear rather than not listed (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    52
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Mauve rather than berry · 16-hour wear rather than not listed (longevity)

    Retailer shade note: pink-mauve w/soft pearl

    Medium confidence· Digital match

    View match
  26. #28 · Palladio Beauty

    Lip Liner Classic Pencil

    Vermouth
    Shade match 71
    $9.99Ulta BeautyUlta Beauty(product price)$15.01 less (60%)

    Matches: Same cool undertoneSame format and precision: pencil

    Differences: Brown rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    50

    Slight colour difference

    Ingredients (not scored): 32% ingredient overlap

    Differences: Brown rather than berry · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  27. #29 · Clinique

    Quickliner For Lips Lip Liner

    Intense Cranberry
    Shade match 81
    $25Ulta BeautyUlta BeautySame price

    Matches: Same cool undertoneClaims comfort

    Differences: 8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 7% ingredient overlap

    Differences: 8-hour wear rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  28. #30 · Palladio Beauty

    Retractable Waterproof Lip Liner

    Raspberry
    Shade match 76
    $14.99Ulta BeautyUlta Beauty$10.01 less (40%)

    Matches: Same cool undertoneClaims waterproofClaims hydration

    Differences: LighterLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    53
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 4% ingredient overlap

    Differences: Lighter · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

e.l.f. Cosmetics Cream Glide Lip Liner in That Merlot Tho, against MAC Cosmetics Lip Liner Pencil in Brick-o-la. Every attribute compared, with its share of the score.

ComparedYour shadeBrick-o-laClosest shade matchThat Merlot ThoScore
Shade match60% of overall91
Colour93#9b313a#942f3aVery close colourColour difference 1.8 (0 is identical)
Depth96MediumDeep / darkCloseDepth difference 2.3 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family60BerryPlumSome differenceNeighbouring colour families
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall · none of 4 comparable50
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Smudge and transfernot comparableNot listedNot listedNot listed for eitherNeither product lists smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precisionnot comparablePencilNot listedNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall · none of 2 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 75/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Cream Glide Lip Liner in That Merlot Tho.

Same or better

  • $23 less
  • Very close colour
  • Same cool undertone

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionmidtone berrysoft burgundy
BaseOil-based, no siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

Bobbi Brown Lip Liner Pencil in Ruby, against MAC Cosmetics Lip Liner Pencil in Brick-o-la. Every attribute compared, with its share of the score.

ComparedYour shadeBrick-o-laClosest overall alternativeRubyScore
Shade match60% of overall86
Colour91#9b313a#9d2b3dVery close colourColour difference 2.2 (0 is identical)
Depth99MediumDeep / darkCloseDepth difference 0.6 on the 0–100 scale
Undertone60CoolNeutralSome differenceOne side neutral: partial agreement
Colour family60BerryRedSome differenceNeighbouring colour families
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall · 1 of 4 compared100
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Smudge and transfernot comparableNot listedNot listedNot listed for eitherNeither product lists smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precision100PencilPencilSameBoth pencil
Comfort & suitability5% of overall · none of 2 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 84/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Lip Liner Pencil in Ruby.

Same or better

  • Very close colour
  • Neutral rather than cool undertone
  • Same format and precision: pencil

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionmidtone berrydeep neutral red
BaseOil-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

e.l.f. Cosmetics Cream Glide Lip Liner That Merlot Tho

Match price
$2Ulta BeautyUlta Beauty
$23 less (92%)

Your shade $25 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Bobbi Brown Lip Liner Pencil Ruby

Best price
$35Ulta BeautyUlta Beauty
Costs $10 more

Your shade $25 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.