Official description
deep neutral red
Standardised colour
Red · Deep / dark · Neutral undertone Details
Where to buy Ruby (1 store)
Similar to Bobbi Brown Lip Liner Pencil Ruby
The closest shade matches and closest overall alternatives in other lip liners. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with Bobbi Brown Lip Liner Pencil Ruby, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lipstick or lip gloss shades close to this lip liner's colour, family and depth.
Lipstick
Own Your Empire
Maybelline SuperStay Ink Crayon Lipstick, shade Own Your Empire
- Very close match
- Colour match · Red · Deep / dark · Cool
$12.99
174 Nu Insouciant
L'Oréal Paris Colour Riche Original Satin Lipstick, shade 174 Nu Insouciant
- Very close match
- Colour match · Berry · Deep / dark · Neutral
$11.88
Lip gloss
Plum On Over
e.l.f. Cosmetics Pout Clout Lip Plumping Pen, shade Plum On Over
- Very close match
- Colour match · Berry · Deep / dark · Cool
$9
27 Cheeky Cherry
Lancôme Juicy Tubes Original Lip Gloss, shade 27 Cheeky Cherry
- Close match
- Colour match · Red · Deep / dark · Cool
$25
Lipsticks and glosses slightly lighter than this liner, so the liner shows as a defined edge.
Lipstick

Turned On 321
NARS Afterglow Lipstick, shade Turned On 321
- Slightly lighter, so the liner defines it
- Combination · Red · Deep / dark · Cool
$36
Red Passion
L'Oréal Paris Colour Riche Original Satin Lipstick, shade Red Passion
- Slightly lighter, so the liner defines it
- Combination · Red · Deep / dark · Cool
$12.49
Lip gloss
Natalie
Buxom Full-On Plumping Lip Polish, shade Natalie
- Slightly lighter, so the liner defines it
- Combination · Red · Medium · Cool
$26

Pomegranate Fizz Glimmer - sheer red tint with gold glimmer
OLEHENRIKSEN Pout Preserve Hydrating Peptide Lip Treatment, shade Pomegranate Fizz Glimmer - sheer red tint with gold glimmer
- Slightly lighter, so the liner defines it
- Combination · Red · Medium · Neutral
$24
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lipstick
It's Yours
MAC Cosmetics Lustreglass Sheer-Shine Lipstick, shade It's Yours
- Contrast: deeper
- Combination · Berry · Deep / dark · Cool
$25

212 Deep Ruby
Yves Saint Laurent Loveshine Lip Oil Stick, shade 212 Deep Ruby
- Contrast: lighter
- Combination · Red · Medium · Cool
$45
Lip gloss

Sugarplum
Lawless Forget the Filler Lip-Plumping Line-Smoothing Tinted Lip Balm, shade Sugarplum
- Contrast: deeper
- Combination · Berry · Deep / dark · Warm
$26

Strawberry Bingsoo
Glow Recipe Glass Balm Lip Treatment for Shine & Hydration, shade Strawberry Bingsoo
- Contrast: lighter
- Combination · Red · Medium · Cool
$22
Glosses to wear over this lip liner. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.
Lip gloss
Plum On Over
e.l.f. Cosmetics Pout Clout Lip Plumping Pen, shade Plum On Over
- Sheer gloss: adds shine, small colour change
- Combination · Berry · Deep / dark · Cool
$9
001 Crystal
Kylie Cosmetics High Gloss, shade 001 Crystal
- Clear gloss: adds shine, no colour of its own
- Combination · Clear
$21
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #9d2b3d
- L* 36.4 a* 47.8 b* 17.0
- Colour family
- Red
- from the description (“red”)
- Colour depth
- Deep / dark
- from the description (“deep”)
- Undertone
- Neutral
- from the description (“neutral”)
- Colour description
- Not listed
- not stated
- Texture
- Not listed
- not stated
- Opacity
- Not listed
- not stated
- Shimmer
- Not listed
- not stated
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.