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Lip Liner Pencil Ruby dupes and alternatives Bobbi Brown

Red · Neutral · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

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30 matches

Closest shade match: NARS Powermatte High Intensity Lip Pencil Cruella - 185

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Bobbi Brown
RubyChange shade
Colour family, undertone and depth: Red · Neutral · Deep / dark
Finish and opacity: —
The match
NARS
Cruella - 185
Colour family, undertone and depth: Red · Cool · Deep / dark
Finish and opacity: Matte · Opaque
Shade match
93out of 100
Colour
96
Depth
97
Undertone (Undertone and colour family)
80
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
$3 less (9%)

Your shade $35 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: MAC Cosmetics Lip Liner Pencil Brick-o-la

The most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Your shade
Bobbi Brown
RubyChange shade
Colour family, undertone and depth: Red · Neutral · Deep / dark
Finish and opacity: —
The match
MAC Cosmetics
Brick-o-la
Colour family, undertone and depth: Berry · Cool · Medium
Finish and opacity: —
Overall match
84out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
50
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
50
Medium confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
$10 less (29%)

Your shade $35 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    Colour Riche Lip Liner

    Au Naturale
    Shade match 78
    $9.49Ulta BeautyUlta Beauty$25.51 less (73%)

    Matches: Same neutral undertoneSame format and precision: pencil

    Differences: Nude rather than red

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    50

    Close colour · Satin

    Ingredients (not scored): 3% ingredient overlap

    Differences: Nude rather than red

    Retailer shade note: soft neutral beige

    Medium confidence· Digital match

    View match
  2. #4 · NYX Professional Makeup

    Duck Plump Retractable Plumping Lip Liner

    Flirty Flip
    Shade match 87
    $10Ulta BeautyUlta Beauty$25 less (71%)

    Matches: Near-identical swatch colourSame neutral undertone

    Differences: Pink rather than red10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    50

    Looks identical · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Pink rather than red · 10-hour wear rather than not listed (longevity)

    Retailer shade note: neutral nude pink

    Medium confidence· Digital match

    View match
  3. #5 · MAC Cosmetics

    Lip Liner Pencil

    Sweet Talk
    Shade match 69
    $25Ulta BeautyUlta Beauty$10 less (29%)

    Matches: Same neutral undertoneSame format and precision: pencil

    Differences: Pink rather than red

    Score details
    Shade match
    69
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    50

    Slight colour difference

    Ingredients (not scored): 16% ingredient overlap

    Differences: Pink rather than red

    Retailer shade note: deep dirty pink

    Medium confidence· Digital match

    View match
  4. #6 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Plush Red
    Shade match 83
    $6Ulta BeautyUlta Beauty(product price)$29 less (83%)

    Matches: Same format and precision: pencilClaims hydration

    Differences: Cool rather than neutral undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Cream · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Cool rather than neutral undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: cranberry red - cream

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Maracuja Juicy Lip Liner

    Rose in Bloom
    Shade match 83
    $23Ulta BeautyUlta Beauty(product price)$12 less (34%)

    Matches: Very close colourSame neutral undertoneClaims smudge and transfer

    Differences: Rose rather than red

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Very close colour

    Ingredients (not scored): 3% ingredient overlap

    Differences: Rose rather than red

    Medium confidence· Digital match

    View match
  6. #8 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Cherry Skies
    Shade match 81
    $6Ulta BeautyUlta Beauty(product price)$29 less (83%)

    Matches: Same format and precision: pencil

    Differences: Cool rather than neutral undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Cool rather than neutral undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: deep wine red

    Medium confidence· Digital match

    View match
  7. #9 · Essence

    8H Matte Comfort Lipliner

    Dark Berry
    Shade match 84
    $3.99Ulta BeautyUlta Beauty(product price)$31.01 less (89%)

    Matches: Claims waterproofSame format and precision: pencilClaims comfort

    Differences: Cool rather than neutral undertone8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    57
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Cool rather than neutral undertone · 8-hour wear rather than not listed (longevity)

    Retailer shade note: red

    Medium confidence· Digital match

    View match
  8. #10 · Kosas

    Hotliner Hyaluronic Acid Contouring Lip Liner

    Extra
    Shade match 86
    $24SephoraSephora$11 less (31%)

    Matches: Same neutral undertoneClaims smudge and transferClaims hydration

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    51
    Comfort & suitability
    40

    Close colour · Satin

    Ingredients (not scored): 2% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: vibrant cherry red

    Medium confidence· Digital match

    View match
  9. #11 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Ever
    Shade match 79
    $6Ulta BeautyUlta Beauty(product price)$29 less (83%)

    Matches: Very close colourSame format and precision: pencilClaims hydration

    Differences: Warm rather than neutral undertoneBrown rather than redLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Very close colour · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Warm rather than neutral undertone · Brown rather than red · Long-wearing rather than not listed (longevity)

    Retailer shade note: warm mauve-brown

    Medium confidence· Digital match

    View match
  10. #12 · Charlotte Tilbury

    Lip Cheat Long-Lasting Waterproof Lip Liner

    Savage Rose
    Shade match 89
    $28SephoraSephora$7 less (20%)

    Matches: Very close colourClaims smudge and transferClaims waterproof

    Differences: Warm rather than neutral undertone6-hour wear rather than not listed (longevity)

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Very close colour · Matte

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than neutral undertone · 6-hour wear rather than not listed (longevity)

    Retailer shade note: warm rosy red

    Medium confidence· Digital match

    View match
  11. #13 · L.A. Girl

    Long-Lasting Shockwave Lip Liner

    Fiery
    Shade match 80
    $5Ulta BeautyUlta Beauty$30 less (86%)

    Matches: Same neutral undertoneClaims smudge and transferSame format and precision: pencil

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    50

    Slight colour difference · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  12. #14 · Juvia's Place

    Luxe Lip Liners

    Ruby
    Shade match 75
    $13Ulta BeautyUlta Beauty$22 less (63%)

    Matches: Same format and precision: pencil

    Differences: Cool rather than neutral undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    50

    Slight colour difference · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Cool rather than neutral undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: red

    Medium confidence· Digital match

    View match
  13. #15 · e.l.f. Cosmetics

    Cream Glide Lip Liner

    That Merlot Tho
    Shade match 81
    $2Ulta BeautyUlta Beauty(product price)$33 less (94%)

    Matches: Very close colour

    Differences: Cool rather than neutral undertonePlum rather than red

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    50

    Very close colour · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Cool rather than neutral undertone · Plum rather than red

    Retailer shade note: soft burgundy

    Medium confidence· Digital match

    View match
  14. #16 · Maybelline

    Color Sensational Shaping Lip Liner

    Brick Red
    Shade match 80
    $8.49Ulta BeautyUlta Beauty$26.51 less (76%)

    Matches: Claims smudge and transfer

    Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    51
    Comfort & suitability
    50

    Close colour

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  15. #17 · L.A. Girl

    Perfect Precision Lip Liner Pencil

    Showstopper
    Shade match 76
    $4Ulta BeautyUlta Beauty(product price)$31 less (89%)

    Matches: Same format and precision: pencilClaims comfort

    Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Slight colour difference · Buildable

    Ingredients (not scored): 11% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: brick red

    Medium confidence· Digital match

    View match
  16. #18 · IT Cosmetics

    Do It All Lip Transformer Hydrating Lip Balm + Lip Liner

    CONFIDENCE RED-Y
    Shade match 85
    $29Ulta BeautyUlta Beauty$6 less (17%)

    Matches: Same neutral undertoneClaims hydration

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 6% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: neutral red

    Medium confidence· Digital match

    View match
  17. #19 · NARS

    Long Lasting Matte Lip Liner

    Let's Go Crazy
    Shade match 78
    $26SephoraSephora$9 less (26%)

    Matches: Same neutral undertoneClaims smudge and transferSame format and precision: pencil

    Differences: Berry rather than redLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Berry rather than red · Long-wearing rather than not listed (longevity)

    Retailer shade note: rich mulberry

    Medium confidence· Digital match

    View match
  18. #20 · Buxom

    Power Line Pout Sculpt Lip Pencil

    Painted Rouge
    Shade match 80
    $24Ulta BeautyUlta Beauty$11 less (31%)

    Matches: Claims smudge and transferClaims waterproofSame format and precision: pencil

    Differences: Cool rather than neutral undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    52
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 0% ingredient overlap

    Differences: Cool rather than neutral undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: true blue red

    Medium confidence· Digital match

    View match
  19. #21 · Palladio Beauty

    Lip Liner Classic Pencil

    Rockin Red
    Shade match 74
    $9.99Ulta BeautyUlta Beauty$25.01 less (71%)

    Matches: Same neutral undertoneSame format and precision: pencil

    Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    50

    Slight colour difference

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  20. #22 · L.A. Girl

    Long-Lasting Shockwave Lip Liner

    Pop (Neon Hot Pink)
    Shade match 76
    $4.99CVSCVS$30.01 less (86%)

    Matches: Claims smudge and transferSame format and precision: pencil

    Differences: Cool rather than neutral undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    50

    Close colour · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Cool rather than neutral undertone · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  21. #23 · NARS

    Powermatte High Intensity Lip Pencil

    Endless Love - 182
    Shade match 76
    $32SephoraSephora$3 less (9%)

    Matches: Claims smudge and transferSame format and precision: pencilClaims comfort

    Differences: Cool rather than neutral undertone12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Cool rather than neutral undertone · 12-hour wear rather than not listed (longevity)

    Retailer shade note: maple red

    Medium confidence· Digital match

    View match
  22. #24 · L.A. Girl

    Ultimate Lip Intense Stay Auto Lipliner

    Enduring Mauve
    Shade match 77
    $6Ulta BeautyUlta Beauty$29 less (83%)

    Matches: Very close colourClaims smudge and transfer

    Differences: Cool rather than neutral undertoneMauve rather than redLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    51
    Comfort & suitability
    50

    Very close colour · Matte

    Ingredients (not scored): 0% ingredient overlap

    Differences: Cool rather than neutral undertone · Mauve rather than red · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  23. #25 · Make Up For Ever

    Artist Color Pencil Long-Lasting Lip Liner

    714 Full Red
    Shade match 76
    $26SephoraSephora$9 less (26%)

    Matches: Same neutral undertoneClaims smudge and transferSame format and precision: pencil

    Differences: LighterLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Lighter · Long-wearing rather than not listed (longevity)

    Retailer shade note: True Red

    Medium confidence· Digital match

    View match
  24. #26 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Hot Red
    Shade match 72
    $6Ulta BeautyUlta Beauty(product price)$29 less (83%)

    Matches: Same format and precision: pencilClaims hydration

    Differences: Cool rather than neutral undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Slight colour difference · Cream · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Cool rather than neutral undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: bright blue-red cream

    Medium confidence· Digital match

    View match
  25. #27 · NARS

    Powermatte High Intensity Lip Pencil

    Midnight Rider - 195
    Shade match 75
    $32SephoraSephora$3 less (9%)

    Matches: Claims smudge and transferSame format and precision: pencilClaims comfort

    Differences: DeeperCool rather than neutral undertone12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Deeper · Cool rather than neutral undertone · 12-hour wear rather than not listed (longevity)

    Retailer shade note: bright classic red

    Medium confidence· Digital match

    View match
  26. #28 · Fara Homidi

    Smudge & Contour Lip Pencil

    Velvet
    Shade match 70
    $36SephoraSephoraCosts $1 more

    Matches: Same format and precision: pencilClaims hydration

    Differences: LighterCool rather than neutral undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Lighter · Cool rather than neutral undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: deep, rich red with blue undertones

    Medium confidence· Digital match

    View match
  27. #29 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Burgundy
    Shade match 70
    $6Ulta BeautyUlta Beauty(product price)$29 less (83%)

    Matches: Same format and precision: pencilClaims hydration

    Differences: DeeperCool rather than neutral undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Slight colour difference · Cream · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Deeper · Cool rather than neutral undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: creamy deep violet-red - cream

    Medium confidence· Digital match

    View match
  28. #30 · L.A. Girl

    Long-Lasting Shockwave Lip Liner

    Karma
    Shade match 72
    $5Ulta BeautyUlta Beauty$30 less (86%)

    Matches: Claims smudge and transferSame format and precision: pencil

    Differences: Warm rather than neutral undertonePink rather than redLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    50

    Close colour · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than neutral undertone · Pink rather than red · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

NARS Powermatte High Intensity Lip Pencil in Cruella - 185, against Bobbi Brown Lip Liner Pencil in Ruby. Every attribute compared, with its share of the score.

ComparedYour shadeRubyClosest shade matchCruella - 185Score
Shade match60% of overall93
Colour96#9d2b3d#a32c40Looks identicalColour difference 1.3 (0 is identical)
Depth97Deep / darkDeep / darkSameDepth difference 1.9 on the 0–100 scale
Undertone60NeutralCoolSome differenceOne side neutral: partial agreement
Colour family100RedRedSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedMatteNot listed for eitherA finish not listed for one product
Wear & performance25% of overall · 3 of 4 compared55
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Smudge and transfer40Not listedClaimedSome differenceThe match claims smudge or transfer resistance; your product does not list it
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precision100PencilPencilSameBoth pencil
Comfort & suitability5% of overall · 1 of 2 compared40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 76/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Powermatte High Intensity Lip Pencil in Cruella - 185.

Same or better

  • $3 less
  • Near-identical swatch colour
  • Cool rather than neutral undertone
  • Claims smudge and transfer
  • Same format and precision: pencil
  • Claims comfort

Different

  • 12-hour wear longevity instead of not listed

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptiondeep neutral redpassionate scarlet red
Baseno siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

MAC Cosmetics Lip Liner Pencil in Brick-o-la, against Bobbi Brown Lip Liner Pencil in Ruby. Every attribute compared, with its share of the score.

ComparedYour shadeRubyClosest overall alternativeBrick-o-laScore
Shade match60% of overall86
Colour91#9d2b3d#9b313aVery close colourColour difference 2.2 (0 is identical)
Depth99Deep / darkMediumCloseDepth difference 0.6 on the 0–100 scale
Undertone60NeutralCoolSome differenceOne side neutral: partial agreement
Colour family60RedBerrySome differenceNeighbouring colour families
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall · 1 of 4 compared100
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Smudge and transfernot comparableNot listedNot listedNot listed for eitherNeither product lists smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precision100PencilPencilSameBoth pencil
Comfort & suitability5% of overall · none of 2 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 84/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Lip Liner Pencil in Brick-o-la.

Same or better

  • $10 less
  • Very close colour
  • Cool rather than neutral undertone
  • Same format and precision: pencil

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptiondeep neutral redmidtone berry
Baseno siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

NARS Powermatte High Intensity Lip Pencil Cruella - 185

Best price
$32SephoraSephora
$3 less (9%)

Your shade $35 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

MAC Cosmetics Lip Liner Pencil Brick-o-la

Match price
$25Ulta BeautyUlta Beauty
$10 less (29%)

Your shade $35 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.