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Lip Liner Pencil Pink Cloud dupes and alternatives Bobbi Brown

Pink · Warm · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

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30 matches

Closest shade matchClosest overall alternative: MAC Cosmetics Lip Liner Pencil Edge To Edge

The equivalent shade and the most similar lip liner overall.

Your shade
Bobbi Brown
Pink CloudChange shade
Colour family, undertone and depth: Pink · Warm · Light
Finish and opacity: —
The match
MAC Cosmetics
Edge To Edge
Colour family, undertone and depth: Pink · Cool · Medium
Finish and opacity: —
Overall match
83out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
50
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
50
Shade match
83out of 100
Colour
87
Depth
99
Undertone (Undertone and colour family)
57
Medium confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
$10 less (29%)

Your shade $35 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · L.A. Girl

    Perfect Precision Lip Liner Pencil

    Pinky
    Shade match 79
    $4Ulta BeautyUlta Beauty(product price)$31 less (89%)

    Matches: Same format and precision: pencilClaims comfort

    Differences: Cool rather than warm undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Buildable

    Ingredients (not scored): 11% ingredient overlap

    Differences: Cool rather than warm undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: bubblegum pink

    Medium confidence· Digital match

    View match
  2. #3 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Pale Pink
    Shade match 76
    $6Ulta BeautyUlta Beauty(product price)$29 less (83%)

    Matches: Same format and precision: pencilClaims hydration

    Differences: Cool rather than warm undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Cool rather than warm undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: light blue-toned pink

    Medium confidence· Digital match

    View match
  3. #4 · NARS

    Long Lasting Matte Lip Liner

    Ultimate Pleasure
    Shade match 78
    $26SephoraSephora$9 less (26%)

    Matches: Same warm undertoneClaims smudge and transferSame format and precision: pencil

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: beige pink

    Medium confidence· Digital match

    View match
  4. #5 · Haus Labs

    The Edge Long-Lasting Shaping Lip Liner

    Pink Chiffon
    Shade match 78
    $24SephoraSephora$11 less (31%)

    Matches: Very close colourClaims smudge and transferSame format and precision: pencil

    Differences: Cool rather than warm undertoneRose rather than pinkLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Cool rather than warm undertone · Rose rather than pink · Long-wearing rather than not listed (longevity)

    Retailer shade note: cool dusty rose

    Medium confidence· Digital match

    View match
  5. #6 · Makeup By Mario

    Ultra Suede Sculpting Lip Pencil

    Johnny
    Shade match 73
    $26SephoraSephora$9 less (26%)

    Matches: Same format and precision: pencil

    Differences: DeeperCool rather than warm undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Deeper · Cool rather than warm undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: muted rose pink

    Medium confidence· Digital match

    View match
  6. #7 · IT Cosmetics

    Do It All Lip Transformer Hydrating Lip Balm + Lip Liner

    PINK IN POWER
    Shade match 82
    $29Ulta BeautyUlta Beauty$6 less (17%)

    Matches: Claims hydration

    Differences: Cool rather than warm undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than warm undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: light cool pink

    Medium confidence· Digital match

    View match
  7. #8 · NYX Professional Makeup

    Line Loud Longwear Lip Liner

    Fierce Flirt
    Shade match 74
    $8Ulta BeautyUlta Beauty(product price)$27 less (77%)

    Matches: Claims smudge and transferClaims waterproofSame format and precision: pencil

    Differences: Cool rather than warm undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    52
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 0% ingredient overlap

    Differences: Cool rather than warm undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: light mauve pink

    Medium confidence· Digital match

    View match
  8. #9 · Glossier

    Lip Line Enhancing Hydrating Longwear Lip Liner Pencil

    Hold
    Shade match 69
    $20SephoraSephora$15 less (43%)

    Matches: Same format and precision: pencilClaims comfortClaims hydration

    Differences: LighterNeutral rather than warm undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    69
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 0% ingredient overlap

    Differences: Lighter · Neutral rather than warm undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: baby pink

    Medium confidence· Digital match

    View match
  9. #10 · m.ph by Mary Phillips

    The Overliner Lip Liner Pencil

    French Exit
    Shade match 73
    $25SephoraSephora$10 less (29%)

    Matches: Very close colourClaims smudge and transferSame format and precision: pencil

    Differences: Cool rather than warm undertoneNude rather than pinkLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Cool rather than warm undertone · Nude rather than pink · Long-wearing rather than not listed (longevity)

    Retailer shade note: pink nude

    Medium confidence· Digital match

    View match
  10. #11 · point of view.

    Contour it Long-lasting Lip Liner

    Angel Cake
    Shade match 79
    $20SephoraSephora$15 less (43%)

    Matches: Same warm undertoneClaims smudge and transferClaims comfort

    No material differences in the data we have.

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 2% ingredient overlap

    Retailer shade note: warm pink

    Medium confidence· Digital match

    View match
  11. #12 · Saie

    Lip Liner 101: Creamy & Nourishing Lip Pencil

    Wink
    Shade match 53
    $20SephoraSephora$15 less (43%)

    Matches: Same format and precision: pencilClaims comfortClaims hydration

    Differences: Noticeably different swatch colourLighterCool rather than warm undertone

    Score details
    Shade match
    53
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Cool rather than warm undertone · Nude rather than pink

    Retailer shade note: rose nude

    Medium confidence· Digital match

    View match
  12. #13 · Maybelline

    Color Sensational Shaping Lip Liner

    Palest Pink
    Shade match 72
    $8.49Ulta BeautyUlta Beauty$26.51 less (76%)

    Matches: Claims smudge and transfer

    Differences: Cool rather than warm undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    51
    Comfort & suitability
    50

    Close colour

    Ingredients (not scored): 7% ingredient overlap

    Differences: Cool rather than warm undertone · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  13. #14 · Summer Fridays

    SoftLine Lip Liner Creamy Sculpting Lip Pencil

    Sugar - soft cool pink
    Shade match 71
    $20SephoraSephora$15 less (43%)

    Matches: Claims waterproofSame format and precision: pencilClaims comfort

    Differences: Neutral rather than warm undertoneRose rather than pinkLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    57
    Comfort & suitability
    40

    Slight colour difference · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Rose rather than pink · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  14. #15 · e.l.f. Cosmetics

    Love Triangle Lip Filler Liner

    Soft Pink
    Shade match 67
    $5Ulta BeautyUlta Beauty$30 less (86%)

    Matches: Same warm undertoneSame format and precision: pencil

    Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    67
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    50

    Slight colour difference · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  15. #16 · Yves Saint Laurent

    Kiss Shaper Long-Lasting Sculpting Lip Liner

    104 BURNING MAUVE
    Shade match 75
    $29SephoraSephora$6 less (17%)

    Matches: Same warm undertoneClaims smudge and transfer

    Differences: Noticeably different swatch colour8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · 8-hour wear rather than not listed (longevity)

    Retailer shade note: medium pink

    Medium confidence· Digital match

    View match
  16. #17 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Beige
    Shade match 66
    $6Ulta BeautyUlta Beauty(product price)$29 less (83%)

    Matches: Same format and precision: pencilClaims hydration

    Differences: Neutral rather than warm undertoneNude rather than pinkLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    66
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Nude rather than pink · Long-wearing rather than not listed (longevity)

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  17. #18 · Sephora Collection

    Colorful 8HR Longwear Transferproof Lip Liner

    19 Crushed Raspberry
    Shade match 75
    $13SephoraSephora$22 less (63%)

    Matches: Very close colourClaims smudge and transferClaims comfort

    Differences: Cool rather than warm undertoneRed rather than pink8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Very close colour · Matte

    Ingredients (not scored): 0% ingredient overlap

    Differences: Cool rather than warm undertone · Red rather than pink · 8-hour wear rather than not listed (longevity)

    Retailer shade note: matte muted red

    Medium confidence· Digital match

    View match
  18. #19 · Pat McGrath Labs

    Dramatique Mega Lip Pencil

    Divine Rose
    Shade match 65
    $29SephoraSephora$6 less (17%)

    Matches: Same warm undertoneSame format and precision: pencilClaims comfort

    Differences: Noticeably different swatch colourLighterRose rather than pink

    Score details
    Shade match
    65
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Rose rather than pink · Long-wearing rather than not listed (longevity)

    Retailer shade note: warm mauve rose

    Medium confidence· Digital match

    View match
  19. #20 · Tom Ford

    Runway Matte Lip Liner Pencil for Sculpted Definition

    Re-See
    Shade match 68
    $47SephoraSephoraCosts $12 more

    Matches: Same warm undertoneClaims smudge and transferSame format and precision: pencil

    Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    68
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity)

    Retailer shade note: Midtone Pink

    Medium confidence· Digital match

    View match
  20. #21 · Tom Ford

    Runway Matte Lip Liner Pencil for Sculpted Definition

    Close-Up
    Shade match 68
    $47SephoraSephoraCosts $12 more

    Matches: Claims smudge and transferSame format and precision: pencilClaims comfort

    Differences: Cool rather than warm undertoneNude rather than pinkLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    68
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than warm undertone · Nude rather than pink · Long-wearing rather than not listed (longevity)

    Retailer shade note: Nude

    Medium confidence· Digital match

    View match
  21. #22 · Sephora Collection

    Colorful 8HR Longwear Transferproof Lip Liner

    18 Plum Syrup
    Shade match 72
    $13SephoraSephora$22 less (63%)

    Matches: Claims smudge and transferClaims comfort

    Differences: Cool rather than warm undertoneRed rather than pink8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 0% ingredient overlap

    Differences: Cool rather than warm undertone · Red rather than pink · 8-hour wear rather than not listed (longevity)

    Retailer shade note: matte plum red

    Medium confidence· Digital match

    View match
  22. #23 · NARS

    Long Lasting Matte Lip Liner

    Babylon Pink
    Shade match 64
    $26SephoraSephora$9 less (26%)

    Matches: Claims smudge and transferSame format and precision: pencil

    Differences: Noticeably different swatch colourCool rather than warm undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    64
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than warm undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: cool light pink

    Medium confidence· Digital match

    View match
  23. #24 · MAC Cosmetics

    Lip Liner Pencil

    Dervish
    Shade match 45
    $25Ulta BeautyUlta Beauty(product price)$10 less (29%)

    Matches: Same format and precision: pencil

    Differences: Noticeably different swatch colourDeeperCool rather than warm undertone

    Score details
    Shade match
    45
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    50

    Visibly different colour

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Cool rather than warm undertone · Mauve rather than pink

    Retailer shade note: pinky-mauve

    Medium confidence· Digital match

    View match
  24. #25 · Maybelline

    Super Stay Peel Off Lip Liner

    Haze
    Shade match 71
    $12.99Ulta BeautyUlta Beauty$22.01 less (63%)

    Matches: Claims smudge and transferClaims comfortClaims hydration

    Differences: Cool rather than warm undertoneNude rather than pink24-hour wear rather than not listed (longevity)

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Cool rather than warm undertone · Nude rather than pink · 24-hour wear rather than not listed (longevity)

    Retailer shade note: mid tone Nude

    Medium confidence· Digital match

    View match
  25. #26 · Tom Ford

    Runway Matte Lip Liner Pencil for Sculpted Definition

    Fire
    Shade match 64
    $47SephoraSephoraCosts $12 more

    Matches: Claims smudge and transferSame format and precision: pencilClaims comfort

    Differences: Cool rather than warm undertoneRed rather than pinkLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    64
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than warm undertone · Red rather than pink · Long-wearing rather than not listed (longevity)

    Retailer shade note: Deep Burnt Red

    Medium confidence· Digital match

    View match
  26. #27 · point of view.

    Contour it Long-lasting Lip Liner

    Charred Cider
    Shade match 70
    $20SephoraSephora$15 less (43%)

    Matches: Same warm undertoneClaims smudge and transferClaims comfort

    Differences: Brown rather than pink

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Brown rather than pink

    Retailer shade note: warm midtone brown

    Medium confidence· Digital match

    View match
  27. #28 · Haus Labs

    The Edge Long-Lasting Shaping Lip Liner

    Plum Pashmina
    Shade match 64
    $24SephoraSephora$11 less (31%)

    Matches: Same warm undertoneClaims smudge and transferSame format and precision: pencil

    Differences: Noticeably different swatch colourBerry rather than pinkLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    64
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Berry rather than pink · Long-wearing rather than not listed (longevity)

    Retailer shade note: warm deep wine

    Medium confidence· Digital match

    View match
  28. #29 · Tarte

    Maracuja Juicy Lip Liner

    Soft Pink
    Shade match 60
    $23SephoraSephora$12 less (34%)

    Matches: Same warm undertoneClaims smudge and transferSame format and precision: pencil

    Differences: Noticeably different swatch colourDeeper

    Score details
    Shade match
    60
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Visibly different colour

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper

    Medium confidence· Digital match

    View match
  29. #30 · Westman Atelier

    Lip Shape Defining Lip Liner

    Petal
    Shade match 59
    $34SephoraSephora$1 less (3%)

    Matches: Same format and precision: pencilClaims comfortClaims hydration

    Differences: Noticeably different swatch colourNeutral rather than warm undertoneRose rather than pink

    Score details
    Shade match
    59
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Rose rather than pink · Long-wearing rather than not listed (longevity)

    Retailer shade note: dusty nude rose

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

MAC Cosmetics Lip Liner Pencil in Edge To Edge, against Bobbi Brown Lip Liner Pencil in Pink Cloud. Every attribute compared, with its share of the score.

ComparedYour shadePink CloudClosest matchEdge To EdgeScore
Shade match60% of overall83
Colour87#d0909e#d98b99Very close colourColour difference 2.8 (0 is identical)
Depth99LightMediumCloseDepth difference 0.4 on the 0–100 scale
Undertone15WarmCoolDifferentCool against warm
Colour family100PinkPinkSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall · 1 of 4 compared100
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Smudge and transfernot comparableNot listedNot listedNot listed for eitherNeither product lists smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precision100PencilPencilSameBoth pencil
Comfort & suitability5% of overall · none of 2 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 83/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Lip Liner Pencil in Edge To Edge.

Same or better

  • $10 less
  • Very close colour
  • Same format and precision: pencil

Different

  • Cool rather than warm undertone

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionwarm dirty pinkmidtone dirty blue pink
Baseno siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy Edge To Edge

Match price
$25Ulta BeautyUlta Beauty
$10 less (29%)

Your shade $35 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.