Beautler.Your beauty butler

Lip Liner Pencil Rum Raisin dupes and alternatives Bobbi Brown

Brown · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Filters

Finish

Opacity

Format

Brand

Price

Preferences

Fragrance-free27Vegan17Cruelty-free22

Avoid an ingredient

Sort

30 matches

Closest shade match: L.A. Girl Perfect Precision Lip Liner Pencil Power Move

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Bobbi Brown
Rum RaisinChange shade
Colour family, undertone and depth: Brown · Cool · Medium
Finish and opacity: —
The match
L.A. Girl
Power Move
Colour family, undertone and depth: Brown · Neutral · Deep / dark
Finish and opacity: Buildable
Shade match
94out of 100
Colour
96
Depth
99
Undertone (Undertone and colour family)
80
Medium confidence· Digital matchWhy it matches
Match price
$4Ulta BeautyUlta Beauty
$31 less (89%)

Your shade $35 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: R.E.M. Beauty At The Borderline Lip Liner Pencil eq

The most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Your shade
Bobbi Brown
Rum RaisinChange shade
Colour family, undertone and depth: Brown · Cool · Medium
Finish and opacity: —
The match
R.E.M. Beauty
eq
Colour family, undertone and depth: Nude · Cool · Deep / dark
Finish and opacity: Opaque
Overall match
87out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
50
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
50
Medium confidence· Digital matchWhy it matches
Best price
$20Ulta BeautyUlta Beauty
$15 less (43%)

Your shade $35 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MERIT

    Signature Lip Sheer Lip Liner

    Cowboy
    Shade match 86
    $24SephoraSephora$11 less (31%)

    Matches: Very close colourSame format and precision: pencilClaims comfort

    Differences: Warm rather than cool undertone

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Very close colour · Satin · Sheer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Warm rather than cool undertone

    Retailer shade note: rich warm brown

    Medium confidence· Digital match

    View match
  2. #4 · Morphe

    Signature Lip Pencil

    Whipped
    Shade match 79
    $7Ulta BeautyUlta Beauty(product price)$28 less (80%)

    Matches: Same cool undertoneSame format and precision: pencilClaims comfort

    Differences: Mauve rather than brown

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Mauve rather than brown

    Retailer shade note: muted mauve

    Medium confidence· Digital match

    View match
  3. #5 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Brooklyn Thorn
    Shade match 92
    $6Ulta BeautyUlta Beauty(product price)$29 less (83%)

    Matches: Very close colourSame cool undertoneSame format and precision: pencil

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    92
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    50

    Very close colour · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: deep brown with purple undertones

    Medium confidence· Digital match

    View match
  4. #6 · Morphe

    Signature Lip Pencil

    Other Half
    Shade match 78
    $7Ulta BeautyUlta Beauty(product price)$28 less (80%)

    Matches: Same format and precision: pencilClaims comfort

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone

    Retailer shade note: rich red-brown

    Medium confidence· Digital match

    View match
  5. #7 · MAC Cosmetics

    Lip Liner Pencil

    Greige
    Shade match 76
    $25Ulta BeautyUlta Beauty(product price)$10 less (29%)

    Matches: Same format and precision: pencil

    Differences: Warm rather than cool undertoneNude rather than brown

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    50

    Close colour

    Ingredients (not scored): 16% ingredient overlap

    Differences: Warm rather than cool undertone · Nude rather than brown

    Retailer shade note: grey beige

    Medium confidence· Digital match

    View match
  6. #8 · Saie

    Lip Liner 101: Creamy & Nourishing Lip Pencil

    Tease
    Shade match 74
    $20SephoraSephora$15 less (43%)

    Matches: Same cool undertoneSame format and precision: pencilClaims comfort

    Differences: Nude rather than brown

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 9% ingredient overlap

    Differences: Nude rather than brown

    Retailer shade note: plum brown nude

    Medium confidence· Digital match

    View match
  7. #9 · Saie

    Lip Liner 101: Creamy & Nourishing Lip Pencil

    Fling
    Shade match 71
    $20SephoraSephora$15 less (43%)

    Matches: Same cool undertoneSame format and precision: pencilClaims comfort

    Differences: Plum rather than brown

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 9% ingredient overlap

    Differences: Plum rather than brown

    Retailer shade note: Rich Red Plum

    Medium confidence· Digital match

    View match
  8. #10 · Morphe

    Signature Lip Pencil

    Makeup Talk
    Shade match 70
    $7Ulta BeautyUlta Beauty$28 less (80%)

    Matches: Same cool undertoneSame format and precision: pencilClaims comfort

    Differences: LighterNude rather than brown

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Lighter · Nude rather than brown

    Retailer shade note: mauve taupe

    Medium confidence· Digital match

    View match
  9. #11 · Milk Makeup

    Line + Fill Lip Liner and Allover Lip Color

    Extra
    Shade match 85
    $22SephoraSephora$13 less (37%)

    Matches: Very close colourSame format and precision: pencilClaims hydration

    Differences: Warm rather than cool undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than cool undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: medium brown

    Medium confidence· Digital match

    View match
  10. #12 · Saie

    Lip Liner 101: Creamy & Nourishing Lip Pencil

    Coy
    Shade match 70
    $20SephoraSephora$15 less (43%)

    Matches: Same format and precision: pencilClaims comfortClaims hydration

    Differences: Warm rather than cool undertone

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 9% ingredient overlap

    Differences: Warm rather than cool undertone

    Retailer shade note: Rich Red Brown

    Medium confidence· Digital match

    View match
  11. #13 · Essence

    8H Matte Comfort Lipliner

    Cinnamon Spice
    Shade match 86
    $3.99Ulta BeautyUlta Beauty$31.01 less (89%)

    Matches: Very close colourClaims waterproofSame format and precision: pencil

    Differences: Neutral rather than cool undertone8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    57
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · 8-hour wear rather than not listed (longevity)

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  12. #14 · PÜR

    Silky Sculpt Creamy Dual Ended Lip Liner Pencil

    Cocoa Crush
    Shade match 83
    $28Ulta BeautyUlta Beauty$7 less (20%)

    Matches: Very close colourSame format and precision: pencilClaims hydration

    Differences: Warm rather than cool undertoneNude rather than brownLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Very close colour · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than cool undertone · Nude rather than brown · Long-wearing rather than not listed (longevity)

    Retailer shade note: warm neutral nude

    Medium confidence· Digital match

    View match
  13. #15 · R.E.M. Beauty

    At The Borderline Lip Liner Pencil

    adlibs
    Shade match 66
    $20Ulta BeautyUlta Beauty$15 less (43%)

    Matches: Same format and precision: pencil

    Differences: Warm rather than cool undertoneRose rather than brown

    Score details
    Shade match
    66
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    50

    Close colour · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than cool undertone · Rose rather than brown

    Retailer shade note: terracotta rose

    Medium confidence· Digital match

    View match
  14. #16 · Morphe

    Signature Lip Pencil

    Soft Whipped
    Shade match 66
    $7Ulta BeautyUlta Beauty$28 less (80%)

    Matches: Same format and precision: pencilClaims comfort

    Differences: Warm rather than cool undertoneMauve rather than brown

    Score details
    Shade match
    66
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Warm rather than cool undertone · Mauve rather than brown

    Retailer shade note: medium warm mauve

    Medium confidence· Digital match

    View match
  15. #17 · NYX Professional Makeup

    Duck Plump Retractable Plumping Lip Liner

    Subtle Touch
    Shade match 83
    $10Ulta BeautyUlta Beauty$25 less (71%)

    Matches: Very close colour

    Differences: Warm rather than cool undertone10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    50

    Very close colour · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than cool undertone · 10-hour wear rather than not listed (longevity)

    Retailer shade note: subtle touch

    Medium confidence· Digital match

    View match
  16. #18 · Palladio Beauty

    Lip Liner Classic Pencil

    Café
    Shade match 80
    $9.99Ulta BeautyUlta Beauty(product price)$25.01 less (71%)

    Matches: Same format and precision: pencil

    Differences: Warm rather than cool undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    50

    Close colour

    Ingredients (not scored): 11% ingredient overlap

    Differences: Warm rather than cool undertone · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  17. #19 · Palladio Beauty

    Lip Liner Classic Pencil

    Suede
    Shade match 79
    $9.99Ulta BeautyUlta Beauty$25.01 less (71%)

    Matches: Same cool undertoneSame format and precision: pencil

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    50

    Slight colour difference

    Ingredients (not scored): 11% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  18. #20 · Make Up For Ever

    Artist Color Pencil Long-Lasting Lip Liner

    608 Limitless Brown
    Shade match 83
    $26SephoraSephora$9 less (26%)

    Matches: Claims smudge and transferSame format and precision: pencilClaims comfort

    Differences: Neutral rather than cool undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: Rich Chocolate Brown

    Medium confidence· Digital match

    View match
  19. #21 · L.A. Girl

    Perfect Precision Lip Liner Pencil

    Satin Plum
    Shade match 79
    $4Ulta BeautyUlta Beauty$31 less (89%)

    Matches: Same cool undertoneSame format and precision: pencilClaims comfort

    Differences: Mauve rather than brownLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Satin · Buildable

    Ingredients (not scored): 11% ingredient overlap

    Differences: Mauve rather than brown · Long-wearing rather than not listed (longevity)

    Retailer shade note: Purple mauve

    Medium confidence· Digital match

    View match
  20. #22 · Rare Beauty

    Kind Words Matte Lip Liner

    Gifted
    Shade match 85
    $18SephoraSephora$17 less (49%)

    Matches: Claims smudge and transferClaims waterproofClaims comfort

    Differences: Neutral rather than cool undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    49
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: deep reddish brown

    Medium confidence· Digital match

    View match
  21. #23 · Versed

    Lip Frame Defining Lip Liner

    Fringe
    Shade match 79
    $12.99Ulta BeautyUlta Beauty$22.01 less (63%)

    Matches: Same format and precision: pencilClaims comfortClaims hydration

    Differences: Warm rather than cool undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than cool undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: Brick Brown

    Medium confidence· Digital match

    View match
  22. #24 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Moonwalk
    Shade match 78
    $6Ulta BeautyUlta Beauty(product price)$29 less (83%)

    Matches: Same cool undertoneSame format and precision: pencil

    Differences: Nude rather than brownLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Nude rather than brown · Long-wearing rather than not listed (longevity)

    Retailer shade note: greige

    Medium confidence· Digital match

    View match
  23. #25 · NYX Professional Makeup

    Duck Plump Retractable Plumping Lip Liner

    Beige Boost
    Shade match 79
    $10Ulta BeautyUlta Beauty$25 less (71%)

    Opaque

    Differences: Warm rather than cool undertone10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    50

    Close colour · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than cool undertone · 10-hour wear rather than not listed (longevity)

    Retailer shade note: soft beige brown

    Medium confidence· Digital match

    View match
  24. #26 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Club Hopper
    Shade match 77
    $6Ulta BeautyUlta Beauty(product price)$29 less (83%)

    Matches: Same format and precision: pencil

    Differences: Warm rather than cool undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Warm rather than cool undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: brown with reddish undertone

    Medium confidence· Digital match

    View match
  25. #27 · NARS

    Lip Liner

    NIGHT BIRD
    Shade match 82
    $26Ulta BeautyUlta Beauty$9 less (26%)

    Matches: Claims smudge and transferClaims waterproofSame format and precision: pencil

    Differences: Neutral rather than cool undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    52
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: rich chocolate

    Medium confidence· Digital match

    View match
  26. #28 · m.ph by Mary Phillips

    The Overliner Lip Liner Pencil

    Linger
    Shade match 81
    $25SephoraSephora$10 less (29%)

    Matches: Claims smudge and transferSame format and precision: pencilClaims hydration

    Differences: Warm rather than cool undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Warm rather than cool undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: rich terracotta brown

    Medium confidence· Digital match

    View match
  27. #29 · RMS Beauty

    Go Nude Lip Pencil

    Midnight Nude
    Shade match 80
    $26Ulta BeautyUlta Beauty$9 less (26%)

    Matches: Same cool undertoneClaims waterproofSame format and precision: pencil

    Differences: 8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    57
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: 8-hour wear rather than not listed (longevity)

    Retailer shade note: deep mahogany

    Medium confidence· Digital match

    View match
  28. #30 · Tarte

    Maracuja Juicy Lip Liner

    Honeysuckle
    Shade match 77
    $23SephoraSephora$12 less (34%)

    Matches: Same cool undertoneClaims smudge and transferSame format and precision: pencil

    Differences: Deeper

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 3% ingredient overlap

    Differences: Deeper

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

L.A. Girl Perfect Precision Lip Liner Pencil in Power Move, against Bobbi Brown Lip Liner Pencil in Rum Raisin. Every attribute compared, with its share of the score.

ComparedYour shadeRum RaisinClosest shade matchPower MoveScore
Shade match60% of overall94
Colour96#7a4941#7a473dLooks identicalColour difference 1.2 (0 is identical)
Depth99MediumDeep / darkCloseDepth difference 0.8 on the 0–100 scale
Undertone60CoolNeutralSome differenceOne side neutral: partial agreement
Colour family100BrownBrownSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall · 2 of 4 compared64
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Smudge and transfernot comparableNot listedNot listedNot listed for eitherNeither product lists smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precision100PencilPencilSameBoth pencil
Comfort & suitability5% of overall · 1 of 2 compared40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 79/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L.A. Girl Perfect Precision Lip Liner Pencil in Power Move.

Same or better

  • $31 less
  • Near-identical swatch colour
  • Neutral rather than cool undertone
  • Same format and precision: pencil
  • Claims comfort

Different

  • Long-wearing longevity instead of not listed

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionmedium plum browndeep neutral brown
Baseno siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

R.E.M. Beauty At The Borderline Lip Liner Pencil in eq, against Bobbi Brown Lip Liner Pencil in Rum Raisin. Every attribute compared, with its share of the score.

ComparedYour shadeRum RaisinClosest overall alternativeeqScore
Shade match60% of overall90
Colour91#7a4941#774541Very close colourColour difference 2.1 (0 is identical)
Depth97MediumDeep / darkCloseDepth difference 2.0 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family60BrownNudeSome differenceNeighbouring colour families
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall · 1 of 4 compared100
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Smudge and transfernot comparableNot listedNot listedNot listed for eitherNeither product lists smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precision100PencilPencilSameBoth pencil
Comfort & suitability5% of overall · none of 2 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 87/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To R.E.M. Beauty At The Borderline Lip Liner Pencil in eq.

Same or better

  • $15 less
  • Very close colour
  • Same cool undertone
  • Same format and precision: pencil

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionmedium plum brownrosy brown nude
Baseno siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

L.A. Girl Perfect Precision Lip Liner Pencil Power Move

Match price
$4Ulta BeautyUlta Beauty
$31 less (89%)

Your shade $35 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

R.E.M. Beauty At The Borderline Lip Liner Pencil eq

Best price
$20Ulta BeautyUlta Beauty
$15 less (43%)

Your shade $35 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.