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e.l.f. Cosmetics Cream Glide Lip Liner in That Merlot Tho, product photo from Ulta Beauty
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e.l.f. Cosmetics Cream Glide Lip Liner in That Merlot Tho, texture swatch from Ulta Beauty
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e.l.f. Cosmetics Cream Glide Lip Liner in That Merlot Tho, colour swatch from Ulta Beauty
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e.l.f. Cosmetics Cream Glide Lip Liner, range image 4 from Ulta Beauty
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e.l.f. Cosmetics Cream Glide Lip Liner, range image 9 from Ulta Beauty
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Official description

soft burgundy

Standardised colour

Plum · Deep / dark · Cool undertone · burgundy Details

Opaque

Description and swatch disagree; check the retailer photos. Similar shades found from this one carry lower confidence.

Price
$2Ulta BeautyUlta Beauty

Product price; this shade is not separately priced

Where to buy That Merlot Tho (2 stores)

Ulta BeautyUlta Beautyfrom $2 · product price
Ulta BeautyView at Ulta Beauty

Similar to e.l.f. Cosmetics Cream Glide Lip Liner That Merlot Tho

The closest shade matches and closest overall alternatives in other lip liners. Price is never part of the score.

Complete my lip look

Shades from the other lip categories to wear with e.l.f. Cosmetics Cream Glide Lip Liner That Merlot Tho, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.

Lipstick or lip gloss shades close to this lip liner's colour, family and depth.

Lipstick

  1. Yves Saint Laurent Candy Glaze Lip Gloss Stick

    06 Burgundy Temptation

    Yves Saint Laurent Candy Glaze Lip Gloss Stick, shade 06 Burgundy Temptation

    • Close match
    • Colour match · Plum · Deep / dark · Cool

    $43

  2. L'Oréal Paris Colour Riche Original Satin Lipstick

    174 Nu Insouciant

    L'Oréal Paris Colour Riche Original Satin Lipstick, shade 174 Nu Insouciant

    • Close match
    • Colour match · Berry · Deep / dark · Neutral

    $11.88

Lip gloss

  1. e.l.f. Cosmetics Pout Clout Lip Plumping Pen

    Plum On Over

    e.l.f. Cosmetics Pout Clout Lip Plumping Pen, shade Plum On Over

    • Very close match
    • Colour match · Berry · Deep / dark · Cool

    $9

  2. Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss

    Slow Jam

    Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss, shade Slow Jam

    • Close match
    • Colour match · Plum · Deep / dark · Neutral

    $33

Lipsticks and glosses slightly lighter than this liner, so the liner shows as a defined edge.

Lipstick

  1. Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick

    Sugar Plum

    Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick, shade Sugar Plum

    • Slightly lighter, so the liner defines it
    • Combination · Plum · Medium · Cool

    $26

  2. Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush

    500R - Plum It Up

    Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush, shade 500R - Plum It Up

    • Slightly lighter, so the liner defines it
    • Combination · Plum · Deep / dark · Cool

    $40

Lip gloss

  1. Givenchy Perfecto Hydrating & Smoothing High-Shine Lip Oil Gloss

    N10- Vinyl Berry

    Givenchy Perfecto Hydrating & Smoothing High-Shine Lip Oil Gloss, shade N10- Vinyl Berry

    • Slightly lighter, so the liner defines it
    • Combination · Plum · Deep / dark · Cool

    $43

  2. Summer Fridays Lip Butter Balm Treatment for Hydration + Nourishing Shine

    Sugar Plum

    Summer Fridays Lip Butter Balm Treatment for Hydration + Nourishing Shine, shade Sugar Plum

    • Slightly lighter, so the liner defines it
    • Combination · Plum · Deep / dark · Cool

    $24

A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.

Lipstick

  1. e.l.f. Cosmetics Glossy Lip Stain

    Power Mauves

    e.l.f. Cosmetics Glossy Lip Stain, shade Power Mauves

    • Contrast: mauve with plum
    • Combination · Mauve · Medium · Cool

    $7

  2. Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick

    Sp'Ice Cold

    Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick, shade Sp'Ice Cold

    • Contrast: brown with plum
    • Combination · Brown · Deep / dark · Cool

    $27

Lip gloss

  1. NARS Afterglow Lip Shine Gloss

    Aragon

    NARS Afterglow Lip Shine Gloss, shade Aragon

    • Contrast: brown with plum
    • Combination · Brown · Medium · Neutral

    $32

  2. Clarins Lip Comfort Hydrating Oil

    09 Chocolate

    Clarins Lip Comfort Hydrating Oil, shade 09 Chocolate

    • Contrast: deeper
    • Combination · Brown · Deep / dark · Cool

    $32

Glosses to wear over this lip liner. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.

Lip gloss

  1. e.l.f. Cosmetics Pout Clout Lip Plumping Pen

    Plum On Over

    e.l.f. Cosmetics Pout Clout Lip Plumping Pen, shade Plum On Over

    • Sheer gloss: adds shine, small colour change
    • Combination · Berry · Deep / dark · Cool

    $9

  2. e.l.f. Cosmetics Lip Lacquer

    Clear

    e.l.f. Cosmetics Lip Lacquer, shade Clear

    • Clear gloss: adds shine, no colour of its own
    • Combination · Clear

    $4

What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.

Shade details

Swatch colour
#942f3a
L* 35.3 a* 43.0 b* 17.1
Colour family
Plum
from the description (“burgundy”)
Colour depth
Deep / dark
from the swatch colour
Undertone
Cool
from the description (“burgundy”)
Colour description
Burgundy
from the description (“soft burgundy”)
Texture
Not listed
not stated
Opacity
Opaque
the product's attributes
Shimmer
Not listed
not stated

Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.

All shades in this range (14)

e.l.f. Cosmetics Cream Glide Lip Liner