e.l.f. Cosmetics · Cream Glide Lip LinerThat Merlot Tho
All 9 imagesFewer images
Official description
soft burgundy
Standardised colour
Plum · Deep / dark · Cool undertone · burgundy Details
Opaque
Description and swatch disagree; check the retailer photos. Similar shades found from this one carry lower confidence.
Product price; this shade is not separately priced
Where to buy That Merlot Tho (2 stores)
Similar to e.l.f. Cosmetics Cream Glide Lip Liner That Merlot Tho
The closest shade matches and closest overall alternatives in other lip liners. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with e.l.f. Cosmetics Cream Glide Lip Liner That Merlot Tho, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lipstick or lip gloss shades close to this lip liner's colour, family and depth.
Lipstick

06 Burgundy Temptation
Yves Saint Laurent Candy Glaze Lip Gloss Stick, shade 06 Burgundy Temptation
- Close match
- Colour match · Plum · Deep / dark · Cool
$43
174 Nu Insouciant
L'Oréal Paris Colour Riche Original Satin Lipstick, shade 174 Nu Insouciant
- Close match
- Colour match · Berry · Deep / dark · Neutral
$11.88
Lip gloss
Plum On Over
e.l.f. Cosmetics Pout Clout Lip Plumping Pen, shade Plum On Over
- Very close match
- Colour match · Berry · Deep / dark · Cool
$9

Slow Jam
Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss, shade Slow Jam
- Close match
- Colour match · Plum · Deep / dark · Neutral
$33
Lipsticks and glosses slightly lighter than this liner, so the liner shows as a defined edge.
Lipstick

Sugar Plum
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick, shade Sugar Plum
- Slightly lighter, so the liner defines it
- Combination · Plum · Medium · Cool
$26

500R - Plum It Up
Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush, shade 500R - Plum It Up
- Slightly lighter, so the liner defines it
- Combination · Plum · Deep / dark · Cool
$40
Lip gloss

N10- Vinyl Berry
Givenchy Perfecto Hydrating & Smoothing High-Shine Lip Oil Gloss, shade N10- Vinyl Berry
- Slightly lighter, so the liner defines it
- Combination · Plum · Deep / dark · Cool
$43

Sugar Plum
Summer Fridays Lip Butter Balm Treatment for Hydration + Nourishing Shine, shade Sugar Plum
- Slightly lighter, so the liner defines it
- Combination · Plum · Deep / dark · Cool
$24
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lipstick
Power Mauves
e.l.f. Cosmetics Glossy Lip Stain, shade Power Mauves
- Contrast: mauve with plum
- Combination · Mauve · Medium · Cool
$7

Sp'Ice Cold
Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick, shade Sp'Ice Cold
- Contrast: brown with plum
- Combination · Brown · Deep / dark · Cool
$27
Lip gloss
Aragon
NARS Afterglow Lip Shine Gloss, shade Aragon
- Contrast: brown with plum
- Combination · Brown · Medium · Neutral
$32

09 Chocolate
Clarins Lip Comfort Hydrating Oil, shade 09 Chocolate
- Contrast: deeper
- Combination · Brown · Deep / dark · Cool
$32
Glosses to wear over this lip liner. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.
Lip gloss
Plum On Over
e.l.f. Cosmetics Pout Clout Lip Plumping Pen, shade Plum On Over
- Sheer gloss: adds shine, small colour change
- Combination · Berry · Deep / dark · Cool
$9
Clear
e.l.f. Cosmetics Lip Lacquer, shade Clear
- Clear gloss: adds shine, no colour of its own
- Combination · Clear
$4
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #942f3a
- L* 35.3 a* 43.0 b* 17.1
- Colour family
- Plum
- from the description (“burgundy”)
- Colour depth
- Deep / dark
- from the swatch colour
- Undertone
- Cool
- from the description (“burgundy”)
- Colour description
- Burgundy
- from the description (“soft burgundy”)
- Texture
- Not listed
- not stated
- Opacity
- Opaque
- the product's attributes
- Shimmer
- Not listed
- not stated
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (14)
e.l.f. Cosmetics Cream Glide Lip Liner- Baddest Beigelight neutral beige
- Cinnamaticpink cinnamon
- Dark Cocoadeep brown
- Doppio Espressorich neutral brown
- Espresso Martinicool taupe brown
- Fuchsia Forwardfuchsia
- Mauve Asidewarm rose mauve
- Mocha Moveneutral medium brown
- Pinky Swearbeige pink
- Plum & Get Itblackened plum
- Red Receipttrue red
- Spill the Teamedium warm brown
- That Merlot Thosoft burgundy(this shade)
- Truth or Barepeachy pink