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Cream Glide Lip Liner That Merlot Tho dupes and alternatives e.l.f. Cosmetics

Plum · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

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30 matches

Closest shade matchClosest overall alternative: MAC Cosmetics Lip Liner Pencil Brick-o-la

The equivalent shade and the most similar lip liner overall.

Your shade
e.l.f. Cosmetics
That Merlot ThoChange shade
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and opacity: Opaque
The match
MAC Cosmetics
Brick-o-la
Colour family, undertone and depth: Berry · Cool · Medium
Finish and opacity: —
Overall match
75out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
50
Wear (Wear & performance)
50
Comfort (Comfort & suitability)
50
Shade match
91out of 100
Colour
93
Depth
96
Undertone (Undertone and colour family)
80
Medium confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
Costs $23 more

Your shade $2 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · L.A. Girl

    Ultimate Lip Intense Stay Auto Lipliner

    Enduring Mauve
    Shade match 87
    $6Ulta BeautyUlta BeautyCosts $4 more

    Matches: Very close colourSame cool undertoneClaims smudge and transfer

    Differences: Mauve rather than plumLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    50

    Very close colour · Matte

    Ingredients (not scored): 14% ingredient overlap

    Differences: Mauve rather than plum · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  2. #3 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Vintage
    Shade match 87
    $6Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same cool undertone

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: plum with mauve undertone

    Medium confidence· Digital match

    View match
  3. #4 · Bobbi Brown

    Lip Liner Pencil

    Ruby
    Shade match 81
    $35Ulta BeautyUlta BeautyCosts $33 more

    Matches: Very close colour

    Differences: Neutral rather than cool undertoneRed rather than plum

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    50

    Very close colour

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Red rather than plum

    Retailer shade note: deep neutral red

    Medium confidence· Digital match

    View match
  4. #5 · NYX Professional Makeup

    Retractable Long-Lasting Mechanical Lip Liner

    Dark Red
    Shade match 84
    $6Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same cool undertoneClaims smudge and transferClaims hydration

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 6% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: burgundy

    Medium confidence· Digital match

    View match
  5. #6 · NYX Professional Makeup

    Duck Plump Retractable Plumping Lip Liner

    Flirty Flip
    Shade match 82
    $10Ulta BeautyUlta BeautyCosts $8 more

    Matches: Very close colour

    Differences: Neutral rather than cool undertonePink rather than plum10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    50

    Very close colour · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than plum · 10-hour wear rather than not listed (longevity)

    Retailer shade note: neutral nude pink

    Medium confidence· Digital match

    View match
  6. #7 · NYX Professional Makeup

    Retractable Long-Lasting Mechanical Lip Liner

    Cocoa
    Shade match 82
    $6Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same cool undertoneClaims smudge and transferClaims hydration

    Differences: Brown rather than plumLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 6% ingredient overlap

    Differences: Brown rather than plum · Long-wearing rather than not listed (longevity)

    Retailer shade note: for dark skin with peach undertones

    Medium confidence· Digital match

    View match
  7. #8 · Tarte

    Maracuja Juicy Lip Liner

    Rose in Bloom
    Shade match 81
    $23Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Very close colourClaims smudge and transferClaims hydration

    Differences: Neutral rather than cool undertoneRose rather than plum

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Very close colour

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than plum

    Medium confidence· Digital match

    View match
  8. #9 · L'Oréal Paris

    Colour Riche Lip Liner

    Au Naturale
    Shade match 76
    $9.49Ulta BeautyUlta BeautyCosts $7.49 more

    Matches: Very close colour

    Differences: Neutral rather than cool undertoneNude rather than plum

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    50

    Very close colour · Satin

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Nude rather than plum

    Retailer shade note: soft neutral beige

    Medium confidence· Digital match

    View match
  9. #10 · Kylie Cosmetics

    Precision Pout Lip Liner

    Lure
    Shade match 81
    $19Ulta BeautyUlta BeautyCosts $17 more

    Matches: Claims smudge and transferClaims comfort

    Differences: Warm rather than cool undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Warm rather than cool undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: maroon

    Medium confidence· Digital match

    View match
  10. #11 · Charlotte Tilbury

    Lip Cheat Long-Lasting Waterproof Lip Liner

    Walk of No Shame
    Shade match 80
    $28SephoraSephoraCosts $26 more

    Matches: Very close colourSame cool undertoneClaims smudge and transfer

    Differences: Rose rather than plum6-hour wear rather than not listed (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Very close colour · Matte

    Ingredients (not scored): 6% ingredient overlap

    Differences: Rose rather than plum · 6-hour wear rather than not listed (longevity)

    Retailer shade note: berry rose

    Medium confidence· Digital match

    View match
  11. #12 · Essence

    8H Matte Comfort Lipliner

    19 Burgundy Bestie
    Shade match 80
    $3.99Ulta BeautyUlta Beauty(product price)Costs $1.99 more

    Matches: Same cool undertoneClaims waterproofClaims comfort

    Differences: 8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: 8-hour wear rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  12. #13 · Kosas

    Hotliner Hyaluronic Acid Contouring Lip Liner

    Extra
    Shade match 80
    $24SephoraSephoraCosts $22 more

    Matches: Very close colourClaims smudge and transferClaims hydration

    Differences: Neutral rather than cool undertoneRed rather than plumLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Very close colour · Satin

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Red rather than plum · Long-wearing rather than not listed (longevity)

    Retailer shade note: vibrant cherry red

    Medium confidence· Digital match

    View match
  13. #14 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Rush
    Shade match 80
    $25SephoraSephoraCosts $23 more

    Matches: Same cool undertoneClaims smudge and transferClaims waterproof

    Differences: Mauve rather than plum16-hour wear rather than not listed (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Mauve rather than plum · 16-hour wear rather than not listed (longevity)

    Retailer shade note: pink-mauve w/soft pearl

    Medium confidence· Digital match

    View match
  14. #15 · Clinique

    Quickliner For Lips Lip Liner

    Intense Cranberry
    Shade match 79
    $25Ulta BeautyUlta BeautyCosts $23 more

    Matches: Same cool undertoneClaims comfort

    Differences: Berry rather than plum8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 2% ingredient overlap

    Differences: Berry rather than plum · 8-hour wear rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  15. #16 · NYX Professional Makeup

    Retractable Long-Lasting Mechanical Lip Liner

    Plum
    Shade match 79
    $6Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same cool undertoneClaims smudge and transferClaims hydration

    Differences: DeeperPurple rather than plumLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 6% ingredient overlap

    Differences: Deeper · Purple rather than plum · Long-wearing rather than not listed (longevity)

    Retailer shade note: purple

    Medium confidence· Digital match

    View match
  16. #17 · NARS

    Powermatte High Intensity Lip Pencil

    Cruella - 185
    Shade match 79
    $32SephoraSephoraCosts $30 more

    Matches: Same cool undertoneClaims smudge and transferClaims comfort

    Differences: Red rather than plum12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Red rather than plum · 12-hour wear rather than not listed (longevity)

    Retailer shade note: passionate scarlet red

    Medium confidence· Digital match

    View match
  17. #18 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Ever
    Shade match 79
    $6Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourClaims hydration

    Differences: Warm rather than cool undertoneBrown rather than plumLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Very close colour · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than cool undertone · Brown rather than plum · Long-wearing rather than not listed (longevity)

    Retailer shade note: warm mauve-brown

    Medium confidence· Digital match

    View match
  18. #19 · Natasha Denona

    I Need A Nude Lip Liner

    Cherry Cola
    Shade match 77
    $25SephoraSephoraCosts $23 more

    Matches: Same cool undertoneClaims smudge and transferClaims waterproof

    Differences: Brown rather than plumLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Brown rather than plum · Long-wearing rather than not listed (longevity)

    Retailer shade note: dark burgundy brown

    Medium confidence· Digital match

    View match
  19. #20 · NARS

    Powermatte High Intensity Lip Pencil

    Midnight Rider - 195
    Shade match 75
    $32SephoraSephoraCosts $30 more

    Matches: Same cool undertoneClaims smudge and transferClaims comfort

    Differences: DeeperRed rather than plum12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Deeper · Red rather than plum · 12-hour wear rather than not listed (longevity)

    Retailer shade note: bright classic red

    Medium confidence· Digital match

    View match
  20. #21 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Manic
    Shade match 75
    $25SephoraSephoraCosts $23 more

    Matches: Same cool undertoneClaims smudge and transferClaims waterproof

    Differences: DeeperBerry rather than plum16-hour wear rather than not listed (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Deeper · Berry rather than plum · 16-hour wear rather than not listed (longevity)

    Retailer shade note: rosy wine

    Medium confidence· Digital match

    View match
  21. #22 · NYX Professional Makeup

    Retractable Long-Lasting Mechanical Lip Liner

    Sienna
    Shade match 75
    $6Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Claims smudge and transferClaims hydration

    Differences: Warm rather than cool undertoneBrown rather than plumLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than cool undertone · Brown rather than plum · Long-wearing rather than not listed (longevity)

    Retailer shade note: medium skin tone with warm undertone

    Medium confidence· Digital match

    View match
  22. #23 · NARS

    Powermatte High Intensity Lip Pencil

    Endless Love - 182
    Shade match 75
    $32SephoraSephoraCosts $30 more

    Matches: Same cool undertoneClaims smudge and transferClaims comfort

    Differences: Red rather than plum12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Red rather than plum · 12-hour wear rather than not listed (longevity)

    Retailer shade note: maple red

    Medium confidence· Digital match

    View match
  23. #24 · Refy

    Lip Blur Lip Liner

    Berry
    Shade match 71
    $24SephoraSephoraCosts $22 more

    Matches: Same cool undertoneClaims comfort

    Differences: Pink rather than plum

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    40

    Slight colour difference · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Pink rather than plum

    Retailer shade note: deep wine pink

    Medium confidence· Digital match

    View match
  24. #25 · Huda Beauty

    Lip Contour 2.0 Automatic Matte Lip Pencil

    Very Berry
    Shade match 75
    $23SephoraSephoraCosts $21 more

    Matches: Same cool undertoneClaims smudge and transferClaims waterproof

    Differences: Berry rather than plum9-hour wear rather than not listed (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Berry rather than plum · 9-hour wear rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  25. #26 · NARS

    Long Lasting Matte Lip Liner

    Let's Go Crazy
    Shade match 73
    $26SephoraSephoraCosts $24 more

    Matches: Claims smudge and transfer

    Differences: Neutral rather than cool undertoneBerry rather than plumLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Berry rather than plum · Long-wearing rather than not listed (longevity)

    Retailer shade note: rich mulberry

    Medium confidence· Digital match

    View match
  26. #27 · Morphe

    Signature Lip Pencil

    Berry Cola
    Shade match 70
    $7Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Same cool undertoneClaims comfort

    Differences: Brown rather than plum

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Brown rather than plum

    Retailer shade note: rich mauve brown

    Medium confidence· Digital match

    View match
  27. #28 · Pat McGrath Labs

    Dramatique Mega Lip Pencil

    Flesh 3
    Shade match 74
    $29SephoraSephoraCosts $27 more

    Matches: Claims comfort

    Differences: Warm rather than cool undertoneBrown rather than plumLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than cool undertone · Brown rather than plum · Long-wearing rather than not listed (longevity)

    Retailer shade note: warm mahogany

    Medium confidence· Digital match

    View match
  28. #29 · Maybelline

    Color Sensational Shaping Lip Liner

    Brick Red
    Shade match 73
    $8.49Ulta BeautyUlta BeautyCosts $6.49 more

    Matches: Very close colourClaims smudge and transfer

    Differences: Warm rather than cool undertoneRed rather than plumLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    50

    Very close colour

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than cool undertone · Red rather than plum · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  29. #30 · Charlotte Tilbury

    Lip Cheat Long-Lasting Waterproof Lip Liner

    Savage Rose
    Shade match 73
    $28SephoraSephoraCosts $26 more

    Matches: Very close colourClaims smudge and transferClaims waterproof

    Differences: Warm rather than cool undertoneRed rather than plum6-hour wear rather than not listed (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Very close colour · Matte

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than cool undertone · Red rather than plum · 6-hour wear rather than not listed (longevity)

    Retailer shade note: warm rosy red

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

MAC Cosmetics Lip Liner Pencil in Brick-o-la, against e.l.f. Cosmetics Cream Glide Lip Liner in That Merlot Tho. Every attribute compared, with its share of the score.

ComparedYour shadeThat Merlot ThoClosest matchBrick-o-laScore
Shade match60% of overall91
Colour93#942f3a#9b313aVery close colourColour difference 1.8 (0 is identical)
Depth96Deep / darkMediumCloseDepth difference 2.3 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family60PlumBerrySome differenceNeighbouring colour families
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall · none of 4 comparable50
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Smudge and transfernot comparableNot listedNot listedNot listed for eitherNeither product lists smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precisionnot comparableNot listedPencilNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall · none of 2 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 75/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Lip Liner Pencil in Brick-o-la.

Same or better

  • Very close colour
  • Same cool undertone

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionsoft burgundymidtone berry
BaseOil-based, no siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy Brick-o-la

Match price
$25Ulta BeautyUlta Beauty
Costs $23 more

Your shade $2 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.