Nude · Neutral · Light
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
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Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lip liner overall.
Ulta BeautyYour shade $2 at Ulta Beauty
Milani Keep It Full Plumping Lip Liner
Every store that sells this shade · prices as last checked
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
CVSCosts $2.99 moreMatches: Very close colourSame neutral undertoneClaims waterproof
Differences: 8-hour wear rather than not listed (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: 8-hour wear rather than not listed (longevity)
Medium confidence· Digital match
Essence 8H Matte Comfort Lipliner
Every store that sells this shade · prices as last checked
CVS$4.99View at CVSUlta BeautyCosts $11 moreMatches: Very close colourSame neutral undertoneClaims waterproof
Differences: Long-wearing rather than not listed (longevity)
Very close colour · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Long-wearing rather than not listed (longevity)
Medium confidence· Digital match
Ulta Beauty Collection Sculpting Peptide Lip Liner with Brush Tip
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautyUlta BeautyCosts $24 moreMatches: Near-identical swatch colourClaims waterproofClaims hydration
Differences: Warm rather than neutral undertone8-hour wear rather than not listed (longevity)
Looks identical · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Warm rather than neutral undertone · 8-hour wear rather than not listed (longevity)
Retailer shade note: warm ginger
Medium confidence· Digital match
RMS Beauty Go Nude Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta Beauty(product price)Costs $5 moreMatches: Very close colourClaims comfort
Differences: Cool rather than neutral undertone
Very close colour · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Cool rather than neutral undertone
Retailer shade note: cool toned nude
Medium confidence· Digital match
Morphe Signature Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $7 · product priceView at Ulta BeautyUlta BeautyCosts $10.99 moreMatches: Very close colourClaims comfortClaims hydration
Differences: Warm rather than neutral undertone
Very close colour · Matte
Ingredients (not scored): 1% ingredient overlap
Differences: Warm rather than neutral undertone
Retailer shade note: Hazy
Medium confidence· Digital match
Revlon PhotoReady Blur Lip Liner
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Walgreens$12.99View at WalgreensUlta Beauty$12.99View at Ulta BeautyCVS$12.99View at CVSUlta BeautyCosts $2 moreMatches: Near-identical swatch colourClaims comfort
Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)
Looks identical · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity)
Retailer shade note: soft nude
Medium confidence· Digital match
L.A. Girl Perfect Precision Lip Liner Pencil
Every store that sells this shade · prices as last checked
CVS$3.49View at CVSUlta Beauty$4View at Ulta BeautyUlta BeautyCosts $24 moreMatches: Very close colourClaims smudge and transferClaims waterproof
Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)
Very close colour · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity)
Retailer shade note: honey beige
Medium confidence· Digital match
NARS Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta BeautyCosts $17 moreMatches: Very close colourClaims smudge and transferClaims comfort
Differences: Cool rather than neutral undertoneLong-wearing rather than not listed (longevity)
Very close colour · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Cool rather than neutral undertone · Long-wearing rather than not listed (longevity)
Medium confidence· Digital match
Kylie Cosmetics Precision Pout Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$19View at Ulta BeautyWalmartCosts $9.60 moreMatches: Very close colourClaims waterproofClaims comfort
Differences: Warm rather than neutral undertone8-hour wear rather than not listed (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Warm rather than neutral undertone · 8-hour wear rather than not listed (longevity)
Medium confidence· Digital match
Essence 8H Matte Comfort Lipliner
Every store that sells this shade · prices as last checked
Walmart$11.60View at WalmartUlta BeautyCosts $22 moreMatches: Same neutral undertoneClaims smudge and transferClaims waterproof
Differences: Long-wearing rather than not listed (longevity)
Close colour
Ingredients (not scored): 8% ingredient overlap
Differences: Long-wearing rather than not listed (longevity)
Retailer shade note: true neutral nude
Medium confidence· Digital match
Buxom Power Line Pout Sculpt Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta Beauty
SephoraCosts $20 moreMatches: Very close colourClaims hydration
Differences: Cool rather than neutral undertoneLong-wearing rather than not listed (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Cool rather than neutral undertone · Long-wearing rather than not listed (longevity)
Retailer shade note: cool pink taupe
Medium confidence· Digital match
Milk Makeup Line + Fill Lip Liner and Allover Lip Color
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty$22View at Ulta BeautySephoraCosts $24 moreMatches: Very close colourClaims smudge and transferClaims comfort
Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity)
Retailer shade note: Shimmery Warm Caramel Nude
Medium confidence· Digital match
Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta BeautyCosts $11 moreMatches: Very close colourSame neutral undertoneClaims waterproof
Differences: Brown rather than nudeLong-wearing rather than not listed (longevity)
Very close colour · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Brown rather than nude · Long-wearing rather than not listed (longevity)
Medium confidence· Digital match
Ulta Beauty Collection Sculpting Peptide Lip Liner with Brush Tip
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautyUlta BeautyCosts $6.49 moreMatches: Very close colourClaims smudge and transfer
Differences: Warm rather than neutral undertoneBrown rather than nudeLong-wearing rather than not listed (longevity)
Very close colour
Ingredients (not scored): 2% ingredient overlap
Differences: Warm rather than neutral undertone · Brown rather than nude · Long-wearing rather than not listed (longevity)
Medium confidence· Digital match
Maybelline Color Sensational Shaping Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$6.98View at WalmartUlta Beauty$8.49View at Ulta BeautyCVS$9.59View at CVSWalgreens$9.99View at WalgreensSephoraCosts $24 moreMatches: Very close colourClaims smudge and transferClaims comfort
Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity)
Retailer shade note: Warm Rose Nude
Medium confidence· Digital match
Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephoraCosts $18 moreMatches: Same neutral undertoneClaims comfortClaims hydration
No material differences in the data we have.
Close colour · Matte
Ingredients (not scored): 25% ingredient overlap
Retailer shade note: Dusty Beige
Medium confidence· Digital match
Saie Lip Liner 101: Creamy & Nourishing Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraUlta BeautyCosts $10 moreMatches: Near-identical swatch colourClaims smudge and transferClaims comfort
Differences: Warm rather than neutral undertoneBrown rather than nudeLong-wearing rather than not listed (longevity)
Looks identical
Ingredients (not scored): 2% ingredient overlap
Differences: Warm rather than neutral undertone · Brown rather than nude · Long-wearing rather than not listed (longevity)
Retailer shade note: medium pink brown
Medium confidence· Digital match
Morphe Sculptwear Long-Lasting Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta BeautyCosts $4.49 moreMatches: Same neutral undertone
Differences: Long-wearing rather than not listed (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Long-wearing rather than not listed (longevity)
Medium confidence· Digital match
Milani Color Statement Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$6.49View at Ulta BeautyUlta Beauty(product price)Costs $7.99 moreMatches: Same neutral undertoneClaims comfort
No material differences in the data we have.
Close colour
Ingredients (not scored): 3% ingredient overlap
Retailer shade note: rosy nude
Medium confidence· Digital match
Maybelline Lifter Liner Lip Liner with Hyaluronic Acid
Every store that sells this shade · prices as last checked
Walmart$7.98View at WalmartUlta Beautyfrom $9.99 · product priceView at Ulta BeautyWalgreens$9.99View at WalgreensCVS$9.99View at CVSUlta Beauty(product price)Costs $23 moreMatches: Same neutral undertone
Differences: Brown rather than nude
Close colour
Ingredients (not scored): 3% ingredient overlap
Differences: Brown rather than nude
Retailer shade note: dirty red brown
Medium confidence· Digital match
MAC Cosmetics Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta BeautyCosts $23 moreMatches: Same neutral undertoneClaims smudge and transferClaims waterproof
Differences: Brown rather than nude16-hour wear rather than not listed (longevity)
Close colour
Ingredients (not scored): 3% ingredient overlap
Differences: Brown rather than nude · 16-hour wear rather than not listed (longevity)
Retailer shade note: neutral light brown
Medium confidence· Digital match
Smashbox Studio Extreme Longwear Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta Beauty(product price)Costs $33 moreMatches: Claims smudge and transfer
Differences: Cool rather than neutral undertone8-hour wear rather than not listed (longevity)
Close colour · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Cool rather than neutral undertone · 8-hour wear rather than not listed (longevity)
Medium confidence· Digital match
Dior Rouge Dior Contour Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $4 moreMatches: Same neutral undertone
Differences: Long-wearing rather than not listed (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Long-wearing rather than not listed (longevity)
Retailer shade note: medium nude w/ pink
Medium confidence· Digital match
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta BeautySephoraCosts $22 moreMatches: Very close colourClaims smudge and transferClaims hydration
Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)
Very close colour · Satin
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity)
Retailer shade note: warm peachy beige
Medium confidence· Digital match
Kosas Hotliner Hyaluronic Acid Contouring Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)Costs $12 moreMatches: Same neutral undertoneClaims hydration
Differences: Long-wearing rather than not listed (longevity)
Close colour
Ingredients (not scored): 2% ingredient overlap
Differences: Long-wearing rather than not listed (longevity)
Retailer shade note: light nude
Medium confidence· Digital match
Sacheu Peel Off Lip Liner STAY-N
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta BeautyCosts $4 moreMatches: Same neutral undertone
Differences: Long-wearing rather than not listed (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Long-wearing rather than not listed (longevity)
Retailer shade note: true nude
Medium confidence· Digital match
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$6View at Ulta BeautyUlta Beauty(product price)Costs $5 moreMatches: Claims comfort
Differences: Warm rather than neutral undertone
Close colour · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than neutral undertone
Retailer shade note: warm rose nude
Medium confidence· Digital match
Morphe Signature Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $7 · product priceView at Ulta BeautySephoraCosts $18 moreMatches: Claims comfortClaims hydration
Differences: Warm rather than neutral undertone
Close colour · Matte
Ingredients (not scored): 25% ingredient overlap
Differences: Warm rather than neutral undertone
Retailer shade note: caramel nude
Medium confidence· Digital match
Saie Lip Liner 101: Creamy & Nourishing Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraSephoraCosts $27 moreMatches: Claims smudge and transferClaims comfortClaims hydration
Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity)
Retailer shade note: Warm Pinky Beige
Medium confidence· Digital match
Hourglass Shape and Sculpt Lip Liner
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautyShowing 12 of 29 matches
Milani Keep It Full Plumping Lip Liner in Twice As Spice, against e.l.f. Cosmetics Cream Glide Lip Liner in Baddest Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Keep It Full Plumping Lip Liner in Twice As Spice.
Weighted ingredient similarity 2%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $2 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
