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Squirt Plumping Lip Gloss Stick Violet Beta dupes and alternatives MAC Cosmetics

Purple · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

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30 matches

Closest shade matchClosest overall alternative: Fenty Beauty Gloss Bomb Stix High-Shimmer Gloss Stick ICY AMETHY$T

The equivalent shade and the most similar lipstick overall.

Your shade
MAC Cosmetics
Violet BetaChange shade
Colour family, undertone and depth: Purple · Cool · Medium
Finish and opacity: Sheer
The match
Fenty Beauty
ICY AMETHY$T
Colour family, undertone and depth: Purple · Cool · Light
Finish and opacity: Shimmer
Overall match
65out of 100
Shade (Shade match)
71
Finish (Finish & visual result)
50
Wear (Wear & performance)
50
Comfort (Comfort & suitability)
100
Shade match
71out of 100
Colour
58
Depth
74
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$27Ulta BeautyUlta Beauty
Costs $1 more

Your shade $26 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Lancôme

    Lip Idôle CuddleBlur Lip Velvet

    26 Ice Ice Cuddling
    Shade match 64
    $32Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same cool undertoneSame opacity: sheerClaims comfort

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Visibly different colour · Shimmer · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: cool sheer violet sparkle

    High confidence· Digital match

    View match
  2. #3 · Buxom

    Full-On Plumping Lip Cream

    Wild Orchid
    Shade match 54
    $26Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same cool undertoneBoth claim hydration

    Differences: Noticeably different swatch colourDeeper

    Score details
    Shade match
    54
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper

    Retailer shade note: lavender

    Medium confidence· Digital match

    View match
  3. #4 · MAC Cosmetics

    Lustreglass Sheer-Shine Lipstick

    Not Humble, Just Bragging
    Shade match 39
    $25SephoraSephora$1 less (4%)

    Matches: Same cool undertoneSame opacity: sheerBoth claim hydration

    Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    39
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Visibly different colour · Shimmer · Sheer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity)

    Retailer shade note: light lavender with silver pearl

    High confidence· Digital match

    View match
  4. #5 · Valentino

    Spike Valentino Buttery Matte Lipstick

    302R- Pink Is Punk
    Shade match 36
    $48SephoraSephoraCosts $22 more

    Matches: Same cool undertoneSame opacity: sheerBoth claim hydration

    Differences: Noticeably different swatch colourPink rather than purple10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    36
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Visibly different colour · Matte · Sheer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than purple · 10-hour wear rather than not listed (longevity)

    Retailer shade note: hot pink

    Medium confidence· Digital match

    View match
  5. #6 · Milk Makeup

    Cooling Water Jelly Tint Lip + Cheek Blush Stain

    Splash
    Shade match 46
    $26SephoraSephoraSame price

    Matches: Same cool undertoneBoth claim hydration

    Differences: Noticeably different swatch colourDeeperPlum rather than purple

    Score details
    Shade match
    46
    Finish & visual result
    65
    Wear & performance
    40
    Comfort & suitability
    100

    Visibly different colour · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Plum rather than purple · Buildable rather than sheer (opacity) · Long-wearing rather than not listed (longevity)

    Retailer shade note: Berry Plum

    Medium confidence· Digital match

    View match
  6. #7 · Buxom

    Full-On Plumping Lip Cream

    Lavender Cosmo
    Shade match 44
    $26Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same cool undertoneBoth claim hydration

    Differences: Noticeably different swatch colourLighterPink rather than purple

    Score details
    Shade match
    44
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Pink rather than purple

    Retailer shade note: lilac pink

    Medium confidence· Digital match

    View match
  7. #8 · Revlon

    Super Lustrous Lipstick

    Laidback Lilac
    Shade match 45
    $6.89TargetTarget$19.11 less (74%)

    Matches: Same cool undertoneClaims comfortBoth claim hydration

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    45
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Visibly different colour

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour

    Medium confidence· Digital match

    View match
  8. #9 · CoverGirl

    Outlast All-Day Lip Color With Topcoat

    Plum Berry559
    Match not determinedNo swatch colour on one side
    $8.69TargetTarget$17.31 less (67%)

    Matches: Same cool undertoneClaims transfer resistanceBoth claim hydration

    Differences: Plum rather than purple24-hour wear rather than not listed (longevity)

    Score details

    A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.

    Colour not compared

    Ingredients (not scored): no ingredient list for one product

    Differences: Plum rather than purple · 24-hour wear rather than not listed (longevity)

    Low confidence· Digital match

    View match
  9. #10 · Sephora Collection

    About That Shine Sheer Shine Lipstick

    13 Blinding Pink
    Shade match 30
    $16SephoraSephora$10 less (38%)

    Matches: Same cool undertoneSame opacity: sheerClaims comfort

    Differences: Noticeably different swatch colourPink rather than purpleLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    30
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Visibly different colour · Sheer tint · Sheer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than purple · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  10. #11 · Fenty Beauty

    Gloss Bomb Stix High-Shine Gloss Stick

    N9 - Icy Amethy$t
    Shade match 44
    $27SephoraSephoraCosts $1 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Noticeably different swatch colourLighterLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    44
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Visibly different colour · Shimmer

    Ingredients (not scored): 23% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than not listed (longevity)

    Retailer shade note: shimmering lavender

    Medium confidence· Digital match

    View match
  11. #12 · MAC Cosmetics

    Dazzlelips Crayon Lipstick

    Lunar Violet
    Shade match 46
    $28Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same cool undertone

    Differences: Noticeably different swatch colourDeeperDoes not claim hydration

    Score details
    Shade match
    46
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    40

    Visibly different colour · Shimmer

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Deeper · Does not claim hydration

    Retailer shade note: mid-toned lavender with pearl

    Medium confidence· Digital match

    View match
  12. #13 · Sephora Collection

    About That Shine Sheer Shine Lipstick

    14 Dark Aura
    Shade match 27
    $16SephoraSephora$10 less (38%)

    Matches: Same cool undertoneSame opacity: sheerClaims comfort

    Differences: Noticeably different swatch colourDeeperPink rather than purple

    Score details
    Shade match
    27
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Visibly different colour · Sheer tint · Sheer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Pink rather than purple · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  13. #14 · Revlon

    Super Lustrous Lipstick

    Wild Orchid
    Shade match 38
    $8.99CVSCVS$17.01 less (65%)

    Matches: Same cool undertoneClaims comfortBoth claim hydration

    Differences: Noticeably different swatch colourPink rather than purple

    Score details
    Shade match
    38
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Visibly different colour

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than purple

    Medium confidence· Digital match

    View match
  14. #15 · Summer Fridays

    Flushed Lip Stain 12HR Long-Lasting Lip Tint

    Plum - cool berry
    Shade match 35
    $22SephoraSephora$4 less (15%)

    Matches: Same cool undertoneClaims transfer resistanceClaims comfort

    Differences: Noticeably different swatch colourPlum rather than purpleBuildable rather than sheer (opacity)

    Score details
    Shade match
    35
    Finish & visual result
    65
    Wear & performance
    40
    Comfort & suitability
    70

    Visibly different colour · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than purple · Buildable rather than sheer (opacity) · 12-hour wear rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  15. #16 · CoverGirl

    Outlast All-Day Lip Color With Topcoat

    Wine To Five 538
    Match not determinedNo swatch colour on one side
    $8.69TargetTarget$17.31 less (67%)

    Matches: Same cool undertoneClaims transfer resistanceBoth claim hydration

    Differences: Berry rather than purple24-hour wear rather than not listed (longevity)

    Score details

    A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.

    Colour not compared

    Ingredients (not scored): no ingredient list for one product

    Differences: Berry rather than purple · 24-hour wear rather than not listed (longevity)

    Low confidence· Digital match

    View match
  16. #17 · CoverGirl

    Outlast All-Day Lip Color With Topcoat

    Canyon 626
    Match not determinedNo swatch colour on one side
    $8.69TargetTarget$17.31 less (67%)

    Matches: Claims transfer resistanceBoth claim hydration

    Differences: 24-hour wear rather than not listed (longevity)

    Score details

    A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.

    Colour not compared

    Ingredients (not scored): no ingredient list for one product

    Differences: 24-hour wear rather than not listed (longevity)

    Low confidence· Digital match

    View match
  17. #18 · Clinique

    Dramatically Different Lipstick Shaping Lip Colour

    Silvery Moon
    Shade match 33
    $29Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Noticeably different swatch colourLighterMauve rather than purple

    Score details
    Shade match
    33
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Mauve rather than purple

    Medium confidence· Digital match

    View match
  18. #19 · Rare Beauty

    Soft Pinch Lip Oil Stick

    Dream
    Shade match 33
    $25SephoraSephora$1 less (4%)

    Matches: Same cool undertoneClaims comfortBoth claim hydration

    Differences: Noticeably different swatch colourMauve rather than purpleBuildable rather than sheer (opacity)

    Score details
    Shade match
    33
    Finish & visual result
    65
    Wear & performance
    40
    Comfort & suitability
    70

    Visibly different colour · Buildable

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Mauve rather than purple · Buildable rather than sheer (opacity) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: mauve

    High confidence· Digital match

    View match
  19. #20 · NYX Professional Makeup

    Lip IV Hydrating Gloss Stain

    Bubble Gum Burst
    Match not determinedNo swatch colour on one side
    $11.99TargetTarget$14.01 less (54%)

    Matches: Claims comfortBoth claim hydration

    Differences: Long-wearing rather than not listed (longevity)

    Score details

    A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.

    Colour not compared

    Ingredients (not scored): 13% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Low confidence· Digital match

    View match
  20. #21 · NYX Professional Makeup

    Lip IV Hydrating Gloss Stain

    Set Wet
    Match not determinedNo swatch colour on one side
    $11.99TargetTarget$14.01 less (54%)

    Matches: Claims comfortBoth claim hydration

    Differences: Long-wearing rather than not listed (longevity)

    Score details

    A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.

    Colour not compared

    Ingredients (not scored): 13% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Low confidence· Digital match

    View match
  21. #22 · Ulta Beauty Collection

    Luxe Satin Lipstick

    Hard To Love 310
    Shade match 41
    $12Ulta BeautyUlta Beauty$14 less (54%)

    Matches: Same cool undertoneClaims comfortBoth claim hydration

    Differences: Noticeably different swatch colourLighterOpaque rather than sheer (opacity)

    Score details
    Shade match
    41
    Finish & visual result
    30
    Wear & performance
    50
    Comfort & suitability
    70

    Visibly different colour · Satin · Opaque

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Opaque rather than sheer (opacity)

    Retailer shade note: dusty purple

    High confidence· Digital match

    View match
  22. #23 · Revlon

    Super Lustrous Lipstick

    Plum Baby
    Shade match 34
    $11.99Ulta BeautyUlta Beauty(product price)$14.01 less (54%)

    Matches: Same cool undertoneClaims comfortBoth claim hydration

    Differences: Noticeably different swatch colourPlum rather than purple

    Score details
    Shade match
    34
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Visibly different colour

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than purple

    Medium confidence· Digital match

    View match
  23. #24 · Milk Makeup

    Cooling Water Jelly Tint Lip + Cheek Blush Stain

    Burst
    Shade match 29
    $26SephoraSephoraSame price

    Matches: Same cool undertoneBoth claim hydration

    Differences: Noticeably different swatch colourLighterPink rather than purple

    Score details
    Shade match
    29
    Finish & visual result
    65
    Wear & performance
    40
    Comfort & suitability
    100

    Visibly different colour · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Pink rather than purple · Buildable rather than sheer (opacity) · Long-wearing rather than not listed (longevity)

    Retailer shade note: Poppy Pink

    Medium confidence· Digital match

    View match
  24. #25 · CoverGirl

    Outlast All-Day Lip Color With Topcoat

    Blushed Mauve 550
    Shade match 33
    $11.99Ulta BeautyUlta Beauty$14.01 less (54%)

    Matches: Same cool undertoneClaims transfer resistanceBoth claim hydration

    Differences: Noticeably different swatch colourMauve rather than purple24-hour wear rather than not listed (longevity)

    Score details
    Shade match
    33
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Visibly different colour

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Mauve rather than purple · 24-hour wear rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  25. #26 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Pink Peppermint
    Shade match 42
    $25SephoraSephora$1 less (4%)

    Matches: Same cool undertoneClaims comfortBoth claim hydration

    Differences: Noticeably different swatch colourOpaque rather than sheer (opacity)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    42
    Finish & visual result
    30
    Wear & performance
    40
    Comfort & suitability
    70

    Visibly different colour · Satin · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Opaque rather than sheer (opacity) · Long-wearing rather than not listed (longevity)

    Retailer shade note: dusty lavender

    High confidence· Digital match

    View match
  26. #27 · Buxom

    Full-On Plumping Lip Cream

    Berry Blast
    Shade match 30
    $26Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same cool undertoneBoth claim hydration

    Differences: Noticeably different swatch colourDeeperPink rather than purple

    Score details
    Shade match
    30
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Pink rather than purple

    Retailer shade note: fuchsia pink

    Medium confidence· Digital match

    View match
  27. #28 · Maybelline

    SuperStay Ink Crayon Lipstick

    Rise To The To
    Match not determinedNo swatch colour on one side
    $9.99TargetTarget$16.01 less (62%)

    Matches: Claims transfer resistance

    Differences: Long-wearing rather than not listed (longevity)Does not claim hydration

    Score details

    A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.

    Colour not compared · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity) · Does not claim hydration

    Low confidence· Digital match

    View match
  28. #29 · Rare Beauty

    Soft Pinch Lip Oil Stick

    Bloom
    Shade match 29
    $25SephoraSephora$1 less (4%)

    Matches: Same cool undertoneClaims comfortBoth claim hydration

    Differences: Noticeably different swatch colourPink rather than purpleBuildable rather than sheer (opacity)

    Score details
    Shade match
    29
    Finish & visual result
    65
    Wear & performance
    40
    Comfort & suitability
    70

    Visibly different colour · Buildable

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than purple · Buildable rather than sheer (opacity) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: violet pink

    High confidence· Digital match

    View match
  29. #30 · CoverGirl

    Outlast All-Day Lip Color With Topcoat

    Mauve Muse 585
    Shade match 31
    $11.99Ulta BeautyUlta Beauty$14.01 less (54%)

    Matches: Same cool undertoneClaims transfer resistanceBoth claim hydration

    Differences: Noticeably different swatch colourDeeperMauve rather than purple

    Score details
    Shade match
    31
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Visibly different colour

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Deeper · Mauve rather than purple · 24-hour wear rather than not listed (longevity)

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Fenty Beauty Gloss Bomb Stix High-Shimmer Gloss Stick in ICY AMETHY$T, against MAC Cosmetics Squirt Plumping Lip Gloss Stick in Violet Beta. Every attribute compared, with its share of the score.

ComparedYour shadeViolet BetaClosest matchICY AMETHY$TScore
Shade match60% of overall71
Colour58#a66eb7#c379c4Slight colour differenceColour difference 6.5 (0 is identical)
Depth74MediumLightSome differenceDepth difference 9.0 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PurplePurpleSameSame colour family
Finish & visual result20% of overall · none of 2 comparable50
Finishnot comparableNot listedShimmerNot listed for eitherA finish not listed for one product
Opacitynot comparableSheerNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall · none of 2 comparable50
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall · 1 of 2 compared100
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 65/100Shade match 71/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Gloss Bomb Stix High-Shimmer Gloss Stick in ICY AMETHY$T.

Same or better

  • Same cool undertone
  • Both claim hydration

Different

  • Slight colour difference
  • Runs lighter

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionpurpleshimmering lavender
FormatBulletNot listed
BaseOil-based, no siliconeno silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy ICY AMETHY$T

Best price
$27Ulta BeautyUlta Beauty
Costs $1 more

Your shade $26 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.