Studio Radiance Serum Powered Foundation NW25 dupes and alternatives MAC Cosmetics
4.3 (1,197)·Medium light · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same cool undertone· Same radiant finish
Differences: Medium rather than full coverage· Does not claim not settling into lines· Not marketed for combination/dry/oily/sensitive skin
Score details
Shade match
97
Finish & visual result
93
Wear & performance
75
Skin suitability
20
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/dry/oily/sensitive skin · Contains listed fragrance
Matches: Very close colour· Same radiant finish· Both claim 12-hour wear
Differences: Neutral rather than cool undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
87
Finish & visual result
81
Wear & performance
89
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim 12-hour wear
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
73
Wear & performance
79
Skin suitability
100
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance
Retailer shade note: medium with neutral undertones
$8Ulta Beauty(product price)$38 less (83%)4.5 (40,486)
Matches: Very close colour· Same cool undertone· Both claim not settling into lines
Differences: Natural rather than radiant finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
62
Wear & performance
75
Skin suitability
80
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Matches: Very close colour· Same cool undertone· Same radiant finish
Differences: Light rather than full coverage· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
96
Finish & visual result
66
Wear & performance
61
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Light rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: Light medium with cool undertones
Matches: Near-identical swatch colour· Both claim not settling into lines· Both claim a lightweight feel
Differences: Olive rather than cool undertone· Natural rather than radiant finish· Medium rather than full coverage
Score details
Shade match
93
Finish & visual result
62
Wear & performance
75
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Olive rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim 12-hour wear
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
73
Wear & performance
72
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/oily skin
Retailer shade note: Medium with neutral undertones
$24Ulta Beauty(product price)$22 less (48%)4.3 (49)
Matches: Near-identical swatch colour· Same full coverage· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· No blurring effect claimed
Score details
Shade match
91
Finish & visual result
70
Wear & performance
51
Skin suitability
100
Looks identical · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: neutral light medium with peach undertones
$14Ulta Beauty(product price)$32 less (70%)4.1 (33)
Matches: Very close colour· Same cool undertone· Same radiant finish
Differences: Light rather than full coverage· No blurring effect claimed· No long-wear claim
Score details
Shade match
95
Finish & visual result
61
Wear & performance
51
Skin suitability
100
Very close colour · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
$8Ulta Beauty(product price)$38 less (83%)4.5 (40,486)
Matches: Near-identical swatch colour· Both claim not settling into lines· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
62
Wear & performance
75
Skin suitability
80
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: medium with neutral undertones
Matches: Very close colour· Both claim a blurring effect· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Medium rather than full coverage
Score details
Shade match
86
Finish & visual result
73
Wear & performance
65
Skin suitability
80
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: medium-tan neutral skin with subtle rosy undertones
The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW25 (Medium light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Hourglass Illusion Luminous Glow Foundation SPF 30 in 11, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW25. Every attribute compared, with its share of the score.
ComparedYour shadeNW25Closest match11How they compareScore
Shade match55% of overall97
Colour60%95#d39b76#d99b75Looks identicalColour difference 1.5 (0 is identical)
Overall match 90/100Shade match 97/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $14 more
