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Studio Radiance Serum Powered Foundation NW65 dupes and alternatives MAC Cosmetics

Very deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free15No drying alcohol13Vegan, applied. RemoveCruelty-free13Oil-free3With SPF2Mineral1

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15 of 33

Only showing matches vegan.

  • 18 matches have no vegan claim listed and are not shown.

Closest shade match: Essence Foundation Stick 340

The equivalent shade: scored on colour, depth and undertone only.

Your shade
MAC Cosmetics
NW65Change shade
Depth and undertone: Very deep · Cool
Finish and coverage: Radiant · Full coverage
The match
Essence
340
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Medium coverage
Shade match
95out of 100
Colour
93
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$6.99Ulta BeautyUlta Beauty
$39.01 less (85%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Tarte Maracuja Juicy Glow Tint 59N Rich Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
MAC Cosmetics
NW65Change shade
Depth and undertone: Very deep · Cool
Finish and coverage: Radiant · Full coverage
The match
Tarte
59N Rich Neutral
Depth and undertone: Very deep · Cool
Finish and coverage: Radiant · Medium coverage
Overall match
89out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
93
Wear (Wear & performance)
65
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
$4 less (9%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Range Beauty

    True Intentions Skin-Soothing Hydrating Foundation

    Night Dip
    Shade match 91
    $16.50$33SephoraSephora$29.50 less (64%)

    Matches: Very close colourSame cool undertoneSame radiant finish

    Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for combination/normal skin

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    89
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for combination/normal skin

    Retailer shade note: very deep cool

    High confidence· Digital match

    View match
  2. #4 · Tarte

    Maracuja Juicy Glow Tint

    60N Mahogany Neutral
    Shade match 88
    $42Ulta BeautyUlta Beauty(product price)$4 less (9%)

    Matches: Same cool undertoneSame radiant finishBoth claim a blurring effect

    Differences: Slightly deeperMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    93
    Wear & performance
    65
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  3. #5 · Charlotte Tilbury

    Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

    16 Deep
    Shade match 93
    $48SephoraSephoraCosts $2 more

    Matches: Very close colourSame cool undertoneSame radiant finish

    Differences: Light rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Light rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: deepest with cool undertones

    High confidence· Digital match

    View match
  4. #6 · Tarte

    Maracuja Juicy Glow Tint

    59H Rich Honey
    Shade match 77
    $42Ulta BeautyUlta Beauty(product price)$4 less (9%)

    Matches: Very close colourSame radiant finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    77
    Finish & visual result
    93
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: deeper skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  5. #7 · Hourglass

    Illusion Luminous Glow Foundation SPF 30

    26
    Shade match 78
    $60SephoraSephoraCosts $14 more

    Matches: Same radiant finishBoth claim 12-hour wearBoth claim transfer resistance

    Differences: Slightly deeperNeutral rather than cool undertoneMedium rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    81
    Wear & performance
    89
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: very deep, neutral

    High confidence· Digital match

    View match
  6. #8 · bareMinerals

    ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Deepest Deep 30
    Shade match 93
    $39.50Ulta BeautyUlta Beauty(product price)$6.50 less (14%)

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    54
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: for extra deep cool skin with a red hue

    High confidence· Digital match

    View match
  7. #9 · LYS Beauty

    Triple Fix Blurring and Hydrating Skin Tint Foundation Stick

    DPN6
    Shade match 81
    $28SephoraSephora$18 less (39%)

    Matches: Same radiant finishClaims a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    82
    Wear & performance
    75
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for normal/sensitive skin

    Retailer shade note: deep espresso - rich brown skin with neutral undertones

    High confidence· Digital match

    View match
  8. #10 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    510 Deep
    Shade match 88
    $52SephoraSephoraCosts $6 more

    Matches: Same cool undertoneBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly lighterNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with rosy undertones

    High confidence· Digital match

    View match
  9. #11 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    560 Deep
    Shade match 85
    $52SephoraSephoraCosts $6 more

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with neutral undertones

    High confidence· Digital match

    View match
  10. #12 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    68P Deep
    Shade match 94
    $24SephoraSephora$22 less (48%)

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than radiant finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    61
    Skin suitability
    20

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: deep, pink undertone

    High confidence· Digital match

    View match
  11. #13 · Range Beauty

    True Intentions Skin-Soothing Hydrating Foundation

    Mirage
    Shade match 73
    $16.50$33SephoraSephora$29.50 less (64%)

    Matches: Very close colourSame radiant finishBoth claim transfer resistance

    Differences: Slightly warmer undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    73
    Finish & visual result
    81
    Wear & performance
    89
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · Not marketed for combination/normal skin

    Retailer shade note: very deep warm olive

    Medium confidence· Digital match

    View match
  12. #14 · Range Beauty

    True Intentions Skin-Soothing Hydrating Foundation

    Kamari Beach
    Shade match 73
    $16.50$33SephoraSephora$29.50 less (64%)

    Matches: Very close colourSame radiant finishBoth claim transfer resistance

    Differences: Slightly deeperSlightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    73
    Finish & visual result
    81
    Wear & performance
    89
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · Not marketed for combination/normal skin

    Retailer shade note: very deep warm red

    Medium confidence· Digital match

    View match
  13. #15 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Mocha
    Shade match 94
    $11.97WalmartWalmart$34.03 less (74%)

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than radiant finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    50
    Wear & performance
    51
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than radiant finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW65 (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16 Deep

    • Looks identical
    • Very deep · Neutral undertone

    $36

    SephoraView at Sephora
  2. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    550 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 550 Suede C

    • Close colour
    • Very deep · Cool undertone

    $32

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7C

    • Close colour
    • Very deep · Cool undertone

    $38

    SephoraView at Sephora
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    45.5 Deep Ebony

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 45.5 Deep Ebony

    • Close colour
    • Very deep · Cool undertone

    $30

    SephoraView at Sephora
  5. NARS Soft Matte Complete Concealer

    Dark Coffee

    NARS Soft Matte Complete Concealer, shade Dark Coffee

    • Close colour
    • Very deep · Neutral undertone

    $36

    SephoraView at Sephora
  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N78

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N78

    • Close colour
    • Very deep · Neutral · neutral pink undertone

    $35

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Essence Foundation Stick in 340, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW65. Every attribute compared, with its share of the score.

ComparedYour shadeNW65Closest shade match340Score
Shade match55% of overall95
Colour93#623c30#5c3b30Very close colourColour difference 1.8 (0 is identical)
Depth97Very deepVery deepSameDepth difference: 1.6
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared43
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 74/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Essence Foundation Stick in 340.

Same or better

  • $39.01 less
  • Very close colour
  • Same cool undertone
  • Medium rather than full coverage

Different

  • Matte finish instead of radiant
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate
View full match

Why the closest overall alternative works

Tarte Maracuja Juicy Glow Tint in 59N Rich Neutral, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW65. Every attribute compared, with its share of the score.

ComparedYour shadeNW65Closest overall alternative59N Rich NeutralScore
Shade match55% of overall93
Colour90#623c30#674337Very close colourColour difference 2.3 (0 is identical)
Depth92Very deepVery deepSameDepth difference: 3.8
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100RadiantRadiantSameSame radiant finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 89/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Maracuja Juicy Glow Tint in 59N Rich Neutral.

Same or better

  • $4 less
  • Very close colour
  • Same cool undertone
  • Same radiant finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim 16-hour wear
  • Both claim a lightweight feel

Different

  • Does not claim transfer resistance
  • Does not claim not settling into lines

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs moderate
View full match

Where to buy

Closest shade match

Essence Foundation Stick 340

Match price
$6.99Ulta BeautyUlta Beauty
$39.01 less (85%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Tarte Maracuja Juicy Glow Tint 59N Rich Neutral

Match price
$42Ulta BeautyUlta Beauty
$4 less (9%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.