Studio Radiance Serum Powered Foundation NW30 dupes and alternatives MAC Cosmetics
4.3 (1,197)·Medium · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same full coverage· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Matte rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
62
Wear & performance
79
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Does not claim transfer resistance · Not marketed for dry/sensitive skin
Retailer shade note: tanned bronze with neutral undertone for dark skin
Matches: Very close colour· Both claim a blurring effect· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Matte rather than radiant finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
54
Wear & performance
75
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol
Matches: Very close colour· Both claim a blurring effect· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Matte rather than radiant finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
54
Wear & performance
75
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol
$15.99Ulta Beauty(product price)$30.01 less (65%)4.1 (9,493)
Matches: Very close colour· Same full coverage· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Matte rather than radiant finish· No blurring effect claimed
Score details
Shade match
87
Finish & visual result
50
Wear & performance
58
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
$45Ulta Beauty(product price)$1 less (2%)4.0 (3,494)
Matches: Very close colour· Same full coverage· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Matte rather than radiant finish· No blurring effect claimed
Score details
Shade match
85
Finish & visual result
48
Wear & performance
63
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for medium rich neutral skin with a peach hue
Matches: Very close colour· Same full coverage· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Matte rather than radiant finish· No blurring effect claimed
Score details
Shade match
87
Finish & visual result
50
Wear & performance
72
Skin suitability
40
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · No blurring effect claimed · Not marketed for combination/dry/sensitive skin
Retailer shade note: medium with neutral undertones
The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW30 (Medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Rare Beauty True to Myself Natural Matte Longwear Foundation in 28 Medium Cool, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW30. Every attribute compared, with its share of the score.
ComparedYour shadeNW30Closest shade match28 Medium CoolHow they compareScore
Shade match55% of overall98
Colour60%97#d8976c#dc996eLooks identicalColour difference 0.9 (0 is identical)
Overall match 82/100Shade match 98/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte Face Tape Full Coverage Foundation in 38N Medium-Tan Neutral, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW30. Every attribute compared, with its share of the score.
ComparedYour shadeNW30Closest overall alternative38N Medium-Tan NeutralHow they compareScore
Shade match55% of overall95
Colour60%91#d8976c#d69672Very close colourColour difference 2.1 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.5
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Overall match 86/100Shade match 95/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$7 less (15%)
