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Studio Radiance Serum Powered Foundation NW43 dupes and alternatives MAC Cosmetics

Medium tan · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Sephora Collection Best Skin Ever Matte Powder Foundation 38P Tan

The equivalent shade: scored on colour, depth and undertone only.

The match
Sephora Collection
38P Tan
Depth and undertone: Tan · Cool · pink
Finish and coverage: Matte · Full coverage
Shade match
96out of 100
Colour
94
Depth
97
Undertone
100
Best price
$24SephoraSephora
$22 less (48%)

Your shade $46 at Ulta Beauty

Closest overall alternative: MAC Cosmetics Studio Fix Powder Plus Foundation NW46

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
MAC Cosmetics
NW46
Depth and undertone: Medium tan · Cool
Finish and coverage: Matte · Full coverage
Overall match
81out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
62
Wear (Wear & performance)
79
Skin (Skin suitability)
60
Best price
$39SephoraSephora
$7 less (15%)

Your shade $46 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    35 Medium Deep Cool
    Shade match 95
    $38SephoraSephora$8 less (17%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    51
    Wear & performance
    73
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: cool rose

    High confidence· Digital match

    View match
  2. Shade match 89
    $53Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim not settling into lines

    Differences: Matte rather than radiant finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    54
    Wear & performance
    75
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Contains listed fragrance

    Medium confidence· Digital match

    View match
  3. #5 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    35P Tan
    Shade match 95
    $24SephoraSephora$22 less (48%)

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than radiant finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    61
    Skin suitability
    20

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: tan, pink undertone

    High confidence· Digital match

    View match
  4. #6 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 32
    Shade match 91
    $46.90Ulta BeautyUlta Beauty(product price)Costs $0.90 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Matte rather than radiant finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    54
    Wear & performance
    61
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    365 Copper
    Shade match 87
    $18.99Ulta BeautyUlta Beauty(product price)$27.01 less (59%)

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Matte rather than radiant finishNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    77
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  6. Shade match 85
    $53Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourBoth claim a blurring effectBoth claim not settling into lines

    Differences: Matte rather than radiant finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    54
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Contains listed fragrance

    Medium confidence· Digital match

    View match
  7. Shade match 88
    $40SephoraSephora$6 less (13%)

    Matches: Very close colourBoth claim a blurring effectBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    54
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium neutral

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW43 (Medium tan · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    12 Tan-Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 12 Tan-Deep

    • Close colour
    • Medium tan · Cool undertone

    $36

  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Crumble 7.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Crumble 7.1 Neutral

    • Very close colour
    • Medium tan · Neutral undertone

    $31

  3. Maybelline Fit Me Natural Finish Concealer

    045 Tan

    Maybelline Fit Me Natural Finish Concealer, shade 045 Tan

    • Very close colour
    • Medium tan

    $10.99

  4. Dior Forever Skin Correct Full-Coverage Concealer

    5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 5 Neutral

    • Very close colour
    • Tan · Neutral undertone

    $42

  5. NARS Soft Matte Complete Concealer

    Chestnut

    NARS Soft Matte Complete Concealer, shade Chestnut

    • Close colour
    • Medium · Cool undertone

    $36

  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    11C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 11C

    • Close colour
    • Medium tan · Cool undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Sephora Collection Best Skin Ever Matte Powder Foundation in 38P Tan, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW43. Every attribute compared, with its share of the score.

ComparedYour shadeNW43Closest shade match38P TanScore
Shade match55% of overall96
Colour94#c77f4d#c67a49Very close colourColour difference 1.7 (0 is identical)
Depth97Medium tanTanCloseDepth difference: 1.9
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100Cool · rosyCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type20Combination, dry, normal, oily, sensitiveNormalBoth marketed for normal skin
Overall match 78/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Best Skin Ever Matte Powder Foundation in 38P Tan.

Same or better

  • $22 less
  • Very close colour
  • Same cool undertone
  • Same full coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Matte finish instead of radiant
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Not marketed for combination/dry/oily/sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

MAC Cosmetics Studio Fix Powder Plus Foundation in NW46, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW43. Every attribute compared, with its share of the score.

ComparedYour shadeNW43Closest overall alternativeNW46Score
Shade match55% of overall93
Colour89#c77f4d#c08057Very close colourColour difference 2.5 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.7
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall79
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 81/100Shade match 93/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in NW46.

Same or better

  • $7 less
  • Very close colour
  • Same cool undertone
  • Same full coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Matte finish instead of radiant
  • Does not claim transfer resistance
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs moderate

Where to buy

Closest shade match

Sephora Collection Best Skin Ever Matte Powder Foundation 38P Tan

Best price
$24SephoraSephora
$22 less (48%)

Your shade $46 at Ulta Beauty

Closest overall alternative

MAC Cosmetics Studio Fix Powder Plus Foundation NW46

Best price
$39SephoraSephora
$7 less (15%)

Your shade $46 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.