Studio Radiance Serum Powered Foundation NW35 dupes and alternatives MAC Cosmetics
4.3 (1,197)·Medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same radiant finish· Both claim 12-hour wear
Differences: Slightly cooler undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
81
Wear & performance
89
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
$24Ulta Beauty(product price)$22 less (48%)3.9 (396)
Matches: Very close colour· Same neutral undertone· Same radiant finish
Differences: Medium rather than full coverage· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
81
Wear & performance
51
Skin suitability
100
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
$15.99Ulta Beauty(product price)$30.01 less (65%)4.5 (1,466)
Matches: Near-identical swatch colour· Same radiant finish· Both claim not settling into lines
Differences: Slightly cooler undertone· Buildable rather than full coverage· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
81
Wear & performance
65
Skin suitability
100
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: light-medium with cool undertones
Matches: Very close colour· Same neutral undertone· Same radiant finish
Differences: Medium rather than full coverage· No blurring effect claimed· No long-wear claim
Score details
Shade match
95
Finish & visual result
81
Wear & performance
51
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium skin with neutral undertones
Matches: Very close colour· Same neutral undertone· Same radiant finish
Differences: Buildable rather than full coverage· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
81
Wear & performance
38
Skin suitability
100
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium skin with neutral undertones
Matches: Near-identical swatch colour· Same radiant finish· Both claim a blurring effect
Differences: Olive rather than neutral undertone· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
93
Wear & performance
51
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Olive rather than neutral undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · Contains listed fragrance
Retailer shade note: for tan skin with olive undertones
Matches: Very close colour· Same neutral undertone· Same radiant finish
Differences: Light rather than full coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
70
Wear & performance
61
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Light rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: medium-tan with neutral undertones
Matches: Very close colour· Same radiant finish· Claims a skin-like finish
Differences: Slightly warmer undertone· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
82
Wear & performance
58
Skin suitability
100
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: medium with warm peach undertones
Matches: Very close colour· Same neutral undertone· Same radiant finish
Differences: Light rather than full coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
70
Wear & performance
61
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Light rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: medium with neutral undertones
$24Ulta Beauty(product price)$22 less (48%)3.9 (396)
Matches: Very close colour· Same radiant finish
Differences: Medium rather than full coverage· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
81
Wear & performance
51
Skin suitability
100
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW35 (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Juvia's Place I am Magic Natural Radiance Foundation in 600 Cairo, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW35. Every attribute compared, with its share of the score.
ComparedYour shadeNW35Closest match600 CairoHow they compareScore
Shade match55% of overall97
Colour60%96#ce8d62#cf9068Looks identicalColour difference 1.2 (0 is identical)
Depth15%98MediumMediumSameDepth difference: 1.3
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Overall match 87/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
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