Studio Radiance Serum Powered Foundation NW40 dupes and alternatives MAC Cosmetics
4.3 (1,197)·Medium · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$24Ulta Beauty(product price)$22 less (48%)3.9 (396)
Matches: Near-identical swatch colour· Same radiant finish
Differences: Medium rather than full coverage· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
81
Wear & performance
51
Skin suitability
100
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
$24Ulta Beauty(product price)$22 less (48%)3.9 (396)
Matches: Very close colour· Same radiant finish
Differences: Neutral rather than cool undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
87
Finish & visual result
81
Wear & performance
51
Skin suitability
100
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Matches: Very close colour· Same radiant finish· Both claim 12-hour wear
Differences: Slightly warmer undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
77
Finish & visual result
81
Wear & performance
89
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
$15.99Ulta Beauty(product price)$30.01 less (65%)4.5 (1,466)
Matches: Very close colour· Same radiant finish· Both claim not settling into lines
Differences: Slightly warmer undertone· Buildable rather than full coverage· No blurring effect claimed
Score details
Shade match
77
Finish & visual result
81
Wear & performance
65
Skin suitability
100
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: light-medium with warm undertones
Matches: Near-identical swatch colour· Same radiant finish· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Light rather than full coverage· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
61
Wear & performance
51
Skin suitability
100
Looks identical · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance
Retailer shade note: For tan skin tones with a red neutral undertone
Matches: Near-identical swatch colour· Same radiant finish· Claims a skin-like finish
Differences: Slightly warmer undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
85
Finish & visual result
73
Wear & performance
61
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/normal skin · Contains listed fragrance
Retailer shade note: tan to deep complexion with neutral peach undertone
The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW40 (Medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 235, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW40. Every attribute compared, with its share of the score.
ComparedYour shadeNW40Closest shade match235How they compareScore
Shade match55% of overall95
Colour60%93#d4956c#d28f67Very close colourColour difference 1.9 (0 is identical)
Depth15%96MediumMediumSameDepth difference: 2.5
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Overall match 87/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Hourglass Illusion Luminous Glow Foundation SPF 30 in 11, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW40. Every attribute compared, with its share of the score.
ComparedYour shadeNW40Closest overall alternative11How they compareScore
Shade match55% of overall95
Colour60%92#d4956c#d99b75Very close colourColour difference 1.9 (0 is identical)
Overall match 89/100Shade match 95/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$4 less (9%)
