Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$24Ulta Beauty(product price)$25 less (51%)3.9 (396)
Matches: Very close colour· Same medium coverage· Both claim long-wearing
Differences: Slightly deeper· Warm rather than olive undertone· Radiant rather than natural finish
Score details
Shade match
86
Finish & visual result
70
Wear & performance
80
Skin suitability
84
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Warm rather than olive undertone · Radiant rather than natural finish · No blurring effect claimed · Does not claim a lightweight feel
The closest shade to Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation 101WO Lace (Very fair · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
ILIA Super Serum Skin Tint SPF 40 in Sombrio ST2.5, against Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 101WO Lace. Every attribute compared, with its share of the score.
ComparedYour shade101WO LaceClosest shade matchSombrio ST2.5How they compareScore
Shade match55% of overall94
Colour60%93#f8d1a3#ffd9a9Very close colourColour difference 1.9 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared66
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%60MediumLightSome differenceLight coverage rather than medium
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type100%60Normal, dry, combinationNormal, dry, sensitiveBoth marketed for normal/dry skin
Overall match 77/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 10 Fair, against Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 101WO Lace. Every attribute compared, with its share of the score.
ComparedYour shade101WO LaceClosest overall alternative10 FairHow they compareScore
Shade match55% of overall85
Colour60%89#f8d1a3#f5d1acVery close colourColour difference 2.4 (0 is identical)
Overall match 82/100Shade match 85/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$25 less (51%)
