Very fair · Olive · warm olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $49 at Sephora
ILIA Super Serum Skin Tint SPF 40
Every store that sells this shade · prices as last checked
Sephora$48View at Sephora
Ulta Beautyfrom $48 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $49 at Sephora
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$1 less (2%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Warm rather than olive undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Warm rather than olive undertone
Retailer shade note: fair with warm/yellow undertones
High confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephora$10 less (20%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than olive undertoneDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than olive undertone · Does not claim a lightweight feel
Retailer shade note: moderately fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraSephora$9.50 less (19%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Warm rather than olive undertoneNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Warm rather than olive undertone · No long-wear claim
Retailer shade note: very fair warm skin with yellow undertones
High confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty$45.11 less (92%)Matches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Warm rather than olive undertoneFull rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Warm rather than olive undertone · Full rather than medium coverage
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautySephora$9 less (18%)Matches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect
Differences: Warm rather than olive undertoneMatte rather than natural finishNot marketed for dry skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Warm rather than olive undertone · Matte rather than natural finish · Not marketed for dry skin
Retailer shade note: fair warm
High confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)Costs $10 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than olive undertoneDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than olive undertone · Does not claim a lightweight feel
Retailer shade note: buff beige with neutral undertones
Medium confidence· Digital match
RMS Beauty ReEvolve Natural Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $59 · product priceView at Ulta BeautySephora$10 less (20%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly deeperNeutral rather than olive undertoneDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Neutral rather than olive undertone · Does not claim a lightweight feel
Retailer shade note: moderately fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraSephora$5 less (10%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Warm rather than olive undertoneNo blurring effect claimedDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Warm rather than olive undertone · No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: warm yellow
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Warm rather than olive undertoneNo long-wear claimNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than olive undertone · No long-wear claim · Not marketed for dry skin
Retailer shade note: fair to light warm
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraSephora$9 less (18%)Matches: Very close colourSame medium coverageBoth claim a blurring effect
Differences: Warm rather than olive undertoneMatte rather than natural finishNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Warm rather than olive undertone · Matte rather than natural finish · Not marketed for dry skin
Retailer shade note: fair warm
High confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephora$9 less (18%)Matches: Very close colourSame medium coverageBoth claim a blurring effect
Differences: Slightly lighterWarm rather than olive undertoneMatte rather than natural finish
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Warm rather than olive undertone · Matte rather than natural finish · Not marketed for dry skin
Retailer shade note: fair warm
High confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)Costs $2.50 moreMatches: Very close colourSame olive undertoneSame natural finish
Differences: Light rather than medium coverageNo blurring effect claimedNo long-wear claim
Very close colour · Natural · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Light rather than medium coverage · No blurring effect claimed · No long-wear claim
Retailer shade note: Olive
Medium confidence· Digital match
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $51.50 · product priceView at Ulta BeautySephora$9 less (18%)Matches: Very close colourSame medium coverageBoth claim a blurring effect
Differences: Neutral rather than olive undertoneMatte rather than natural finishNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than olive undertone · Matte rather than natural finish · Not marketed for dry skin
Retailer shade note: fair neutral
High confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$9 less (18%)Matches: Very close colourSame medium coverageBoth claim a blurring effect
Differences: Neutral rather than olive undertoneMatte rather than natural finishNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than olive undertone · Matte rather than natural finish · Not marketed for dry skin
Retailer shade note: fair neutral
High confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta BeautyCosts $7 moreMatches: Very close colourClaims a skin-like finishBoth claim a blurring effect
Differences: Neutral rather than olive undertoneRadiant rather than natural finishBuildable rather than medium coverage
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than olive undertone · Radiant rather than natural finish · Buildable rather than medium coverage
Retailer shade note: fair with neutral undertones
High confidence· Digital match
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$56View at Ulta BeautyUlta Beauty(product price)Costs $3 moreMatches: Very close colourSame medium coverageClaims a skin-like finish
Differences: Warm rather than olive undertoneMatte rather than natural finish
Very close colour · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Warm rather than olive undertone · Matte rather than natural finish
Retailer shade note: fair with warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty$25 less (51%)Matches: Very close colourSame natural finishBoth claim a lightweight feel
Differences: Slightly deeperWarm rather than olive undertoneFull rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Warm rather than olive undertone · Full rather than medium coverage · No blurring effect claimed · No long-wear claim
Retailer shade note: warm nude with yellow undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautyUlta Beauty$34.60 less (71%)Matches: Very close colourBoth claim long-wearingBoth claim a lightweight feel
Differences: Luminous rather than natural finishBuildable rather than medium coverageNo blurring effect claimed
Very close colour · Luminous · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed
Medium confidence· Digital match
SIIA Cosmetics Luminous Longwear Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$14.40View at Ulta BeautySephora$15 less (31%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Warm rather than olive undertoneNo blurring effect claimedNot marketed for normal/dry/combination skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Warm rather than olive undertone · No blurring effect claimed · Not marketed for normal/dry/combination skin
Retailer shade note: yellow undertone
High confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty(product price)$25 less (51%)Matches: Very close colourSame medium coverageBoth claim long-wearing
Differences: Slightly deeperWarm rather than olive undertoneRadiant rather than natural finish
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Warm rather than olive undertone · Radiant rather than natural finish · No blurring effect claimed · Does not claim a lightweight feel
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)$7 less (14%)Matches: Very close colourBoth claim long-wearingClaims transfer resistance
Differences: Warm rather than olive undertoneRadiant rather than natural finishFull rather than medium coverage
Very close colour · Radiant · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than olive undertone · Radiant rather than natural finish · Full rather than medium coverage · No blurring effect claimed
Retailer shade note: fair with golden undertone for pale to very light skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $2.50 moreMatches: Very close colourSame natural finishClaims a skin-like finish
Differences: Warm rather than olive undertoneLight rather than medium coverageNo blurring effect claimed
Very close colour · Natural · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than olive undertone · Light rather than medium coverage · No blurring effect claimed · No long-wear claim
Retailer shade note: Yellow
Medium confidence· Digital match
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $51.50 · product priceView at Ulta BeautySephora$15 less (31%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Warm rather than olive undertoneNo blurring effect claimedNot marketed for normal/dry/combination skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Warm rather than olive undertone · No blurring effect claimed · Not marketed for normal/dry/combination skin
Retailer shade note: peach undertone
High confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$39 less (80%)Matches: Near-identical swatch colourBoth claim long-wearingNo drying alcohol listed
Differences: Matte rather than natural finishFull rather than medium coverageNo blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry skin
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautyUlta Beauty(product price)$33.01 less (67%)Matches: Very close colourClaims transfer resistanceBoth claim a lightweight feel
Differences: Warm rather than olive undertoneMatte rather than natural finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Warm rather than olive undertone · Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed
Retailer shade note: warm undetones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty$30.01 less (61%)Matches: Very close colourSame natural finishSame medium coverage
Differences: No blurring effect claimedNo long-wear claimNot marketed for normal/dry/combination skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Not marketed for normal/dry/combination skin
Medium confidence· Digital match
L'Oréal Paris Age Perfect Radiant Serum Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartUlta Beauty$18.99View at Ulta Beauty
Walgreens$19.99View at Walgreens
CVS$21.39View at CVSUlta Beauty(product price)$7 less (14%)Matches: Very close colourSame medium coverageBoth claim a blurring effect
Differences: Slightly cooler undertoneRadiant rather than natural finish
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish
Retailer shade note: fair to light skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Maracuja Juicy Glow Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta Beauty(product price)$35.01 less (71%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Warm rather than olive undertoneNo blurring effect claimedNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Warm rather than olive undertone · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.94View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty$30.01 less (61%)Matches: Very close colourSame natural finishSame medium coverage
Differences: No blurring effect claimedNo long-wear claimNot marketed for normal/dry/combination skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Not marketed for normal/dry/combination skin
Medium confidence· Digital match
L'Oréal Paris Age Perfect Radiant Serum Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartUlta Beauty$18.99View at Ulta BeautyWalgreens$19.99View at WalgreensCVS$21.39View at CVSShowing 12 of 29 matches
The closest shade to Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation 101WO Lace (Very fair · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
150
$12.99
Light 1
$22
Fair 1W
$31
WN 38 Stone
$22
4 Fair
$36
4.5 Fair-Medium
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
ILIA Super Serum Skin Tint SPF 40 in Sombrio ST2.5, against Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 101WO Lace. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ILIA Super Serum Skin Tint SPF 40 in Sombrio ST2.5.
5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Huda Beauty Easy Blur Natural Airbrush Foundation in Cashew 140G, against Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 101WO Lace. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Huda Beauty Easy Blur Natural Airbrush Foundation in Cashew 140G.
8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
ILIA Super Serum Skin Tint SPF 40 Sombrio ST2.5
SephoraYour shade $49 at Sephora
Huda Beauty Easy Blur Natural Airbrush Foundation Cashew 140G
SephoraYour shade $49 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
