Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $49 at Sephora · product price; shade not separately priced
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $49 at Sephora
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$7 less (14%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Buildable rather than medium coverage
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$25 less (51%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: No blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No blurring effect claimed
Retailer shade note: very light with neutral undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephora$7 less (14%)Matches: Very close colourSame neutral undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Medium confidence· Digital match
Tarte CC color-correcting tinted serum
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephora$12 less (24%)Matches: Near-identical swatch colourSame natural finishBoth claim a blurring effect
Differences: Slightly warmer undertoneBuildable rather than medium coverageNot marketed for combination skin
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · Not marketed for combination skin
Retailer shade note: Fair skin with peachy-golden undertones
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephoraCosts $3 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for combination skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for combination skin
Retailer shade note: with peach undertones
High confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephora$7 less (14%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone
Medium confidence· Digital match
Tarte CC color-correcting tinted serum
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)$41 less (84%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly cooler undertone · No blurring effect claimed
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Walgreens$8View at Walgreens
Target$8View at Target
Walmart$8View at Walmart
AmazonSee price at AmazonView at AmazonSephora$10 less (20%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverageNo blurring effect claimedDoes not claim a lightweight feel
Looks identical · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: cool to neutral undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta BeautyCosts $7 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Radiant rather than natural finishBuildable rather than medium coverage
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage
Retailer shade note: fair with neutral undertones
High confidence· Digital match
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$56View at Ulta BeautyUlta Beauty$33.01 less (67%)Matches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing
Differences: Radiant rather than natural finishBuildable rather than medium coverageNo blurring effect claimed
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartTarget$11.99View at TargetUlta Beauty$15.99View at Ulta Beauty
CVS$15.99View at CVSUlta Beauty(product price)$4 less (8%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverageNo blurring effect claimedDoes not claim a lightweight feel
Looks identical · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: level-three fair with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautySephoraCosts $3 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finish
Very close colour · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: fair with neutral undertones
High confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Amazon$49.06View at AmazonSephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautySephora$1 less (2%)Matches: Near-identical swatch colourClaims a skin-like finishBoth claim a blurring effect
Differences: Slightly warmer undertoneRadiant rather than natural finishLight rather than medium coverage
Looks identical · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Light rather than medium coverage
Retailer shade note: fair with warm undertones
High confidence· Digital match
Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$48View at Ulta BeautyUlta Beauty(product price)$40.25 less (82%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Light rather than medium coverageNo long-wear claim
Very close colour · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Light rather than medium coverage · No long-wear claim
Medium confidence· Digital match
Rude Perfect Base Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8.75 · product priceView at Ulta BeautyUlta Beauty(product price)$33.01 less (67%)Matches: Near-identical swatch colourSame neutral undertoneClaims transfer resistance
Differences: Matte rather than natural finishFull rather than medium coverageNo blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed
Retailer shade note: neutral undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Amazon$11.19View at AmazonWalmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyTarget$19 less (39%)Matches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Slightly deeperBuildable rather than medium coverageNo blurring effect claimed
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Buildable rather than medium coverage · No blurring effect claimed
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty(product price)$35.01 less (71%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No blurring effect claimedNo long-wear claimDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.64View at WalmartAmazonSee price at AmazonView at AmazonSephora$8 less (16%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverageNo blurring effect claimedNot marketed for combination skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Not marketed for combination skin
Retailer shade note: very fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than natural finishNo blurring effect claimedDoes not claim a lightweight feel
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: very fair, neutral
High confidence· Digital match
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beauty$60View at Ulta BeautyUlta Beauty(product price)$8 less (16%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverageNo blurring effect claimedNot marketed for combination skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Not marketed for combination skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)$37.01 less (76%)Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishNo blurring effect claimedNot marketed for dry/combination skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed · Not marketed for dry/combination skin
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonSephoraSame priceMatches: Near-identical swatch colourBoth claim long-wearingBoth claim a lightweight feel
Differences: Slightly cooler undertoneRadiant rather than natural finishLight rather than medium coverage
Looks identical · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed
Retailer shade note: Fairest with cool undertones
High confidence· Digital match
Hourglass Veil Hydrating Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty$49View at Ulta BeautyUlta Beauty(product price)$29.01 less (59%)Matches: Near-identical swatch colourClaims a skin-like finishBoth claim a blurring effect
Differences: Slightly warmer undertoneMatte rather than natural finishBuildable rather than medium coverage
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Buildable rather than medium coverage
High confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautySephora$11 less (22%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry skin
Retailer shade note: neutral peach
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty$30.01 less (61%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: No blurring effect claimedNo long-wear claimNot marketed for normal/dry/combination skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Not marketed for normal/dry/combination skin
Medium confidence· Digital match
L'Oréal Paris Age Perfect Radiant Serum Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartUlta Beauty$18.99View at Ulta BeautyUlta Beauty(product price)$33.01 less (67%)Matches: Very close colourSame neutral undertoneClaims transfer resistance
Differences: Matte rather than natural finishFull rather than medium coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed
Retailer shade note: neutral cool undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$4 less (8%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Matte rather than natural finishFull rather than medium coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed
Retailer shade note: for fair neutral skin with a peach hue
High confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)$37.01 less (76%)Matches: Near-identical swatch colourSame medium coverageBoth claim a lightweight feel
Differences: Slightly warmer undertoneMatte rather than natural finishNo blurring effect claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · No blurring effect claimed · Not marketed for dry/combination skin
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonShowing 12 of 28 matches
The closest shade to Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation 101N Porcelain (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Vanilla
$36
4 Fair
$36
Bisque 1.8
$39
1N Neutral
$42
4.5 Fair-Medium
$36
Meringue 2.1 Neutral
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
L'Oréal Paris Infallible Cushion Foundation in 100 Neutral, against Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 101N Porcelain. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris Infallible Cushion Foundation in 100 Neutral.
8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation in 4 Neutral, against Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 101N Porcelain. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Charlotte Tilbury Beautiful Skin Medium Coverage Foundation in 4 Neutral.
7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
L'Oréal Paris Infallible Cushion Foundation 100 Neutral
Ulta BeautyYour shade $49 at Sephora · product price; shade not separately priced
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation 4 Neutral
SephoraYour shade $49 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
