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Balancing & Perfecting Natural Finish Longwear Foundation 104W Silk dupes and alternatives Make Up For Ever

Fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Maybelline Super Stay Lumi-Matte Foundation 128

The equivalent shade: scored on colour, depth and undertone only.

Shade match
100out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$15.99Ulta BeautyUlta Beauty
$33.01 less (67%)

Your shade $49 at Sephora · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Huda Beauty Easy Blur Natural Airbrush Foundation Chai 210B

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
94out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
60
Best price
$37SephoraSephora
$12 less (24%)

Your shade $49 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 98
    $41Ulta BeautyUlta Beauty(product price)$8 less (16%)

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Light rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    98
    Finish & visual result
    74
    Wear & performance
    100
    Skin suitability
    84

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Light rather than medium coverage · No blurring effect claimed

    Retailer shade note: light with a warm undertone

    Medium confidence· Digital match

    View match
  2. #4 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Macaroon 230N
    Shade match 86
    $37SephoraSephora$12 less (24%)

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneBuildable rather than medium coverageNot marketed for combination skin

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · Not marketed for combination skin

    Retailer shade note: Light skin with golden-neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 95
    $38Ulta BeautyUlta Beauty(product price)$11 less (22%)

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: light with peach undertones

    Medium confidence· Digital match

    View match
  4. #6 · Danessa Myricks Beauty

    Yummy Skin Soothing Serum Skin Tint Foundation

    3
    Shade match 98
    $39SephoraSephora$10 less (20%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Radiant rather than natural finishLight rather than medium coverageNot marketed for combination skin

    Score details
    Shade match
    98
    Finish & visual result
    66
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · Not marketed for combination skin

    Retailer shade note: FAIR TO LIGHT WITH WARM UNDERTONES

    High confidence· Digital match

    View match
  5. #7 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    17Y Light
    Shade match 97
    $24SephoraSephora$25 less (51%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry/combination skin

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    33

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry/combination skin

    Retailer shade note: light, yellow undertone

    High confidence· Digital match

    View match
  6. Shade match 95
    $40SephoraSephora$9 less (18%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Matte rather than natural finishNot marketed for dry skin

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry skin

    Retailer shade note: fair warm

    High confidence· Digital match

    View match
  7. #9 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    10.5Y Light
    Shade match 96
    $24SephoraSephora$25 less (51%)

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry/combination skin

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    33

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry/combination skin

    Retailer shade note: light, yellow undertone

    High confidence· Digital match

    View match
  8. #10 · Sephora Collection

    Best Skin Ever Liquid Foundation

    14O
    Shade match 87
    $24SephoraSephora$25 less (51%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Olive rather than warm undertoneNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Olive rather than warm undertone · No blurring effect claimed

    Retailer shade note: light with olive undertones

    Medium confidence· Digital match

    View match
  9. #11 · Rude

    Perfect Base Foundation Stick

    14W Light Medium Warm
    Shade match 97
    $8.75Ulta BeautyUlta Beauty(product price)$40.25 less (82%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Light rather than medium coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    87
    Wear & performance
    60
    Skin suitability
    50

    Looks identical · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Light rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  10. #12 · Sephora Collection

    Best Skin Ever Liquid Foundation

    13N
    Shade match 85
    $24SephoraSephora$25 less (51%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  11. Shade match 88
    $39.50SephoraSephora$9.50 less (19%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    90

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · No long-wear claim

    Retailer shade note: very light neutral skin with subtle yellow undertones

    Medium confidence· Digital match

    View match
  12. #14 · about-face

    THE PERFORMER Skin-Focused Foundation

    L2OLIVE
    Shade match 84
    $25Ulta BeautyUlta Beauty(product price)$24 less (49%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Olive rather than warm undertoneNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Olive rather than warm undertone · No blurring effect claimed

    Retailer shade note: light with olive undertones

    Medium confidence· Digital match

    View match
  13. #15 · Kylie Cosmetics

    Natural Blur Powder Foundation

    3WN
    Shade match 93
    $38Ulta BeautyUlta Beauty(product price)$11 less (22%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Matte rather than natural finish

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    90

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish

    Retailer shade note: light with warm neutral undertones

    High confidence· Digital match

    View match
  14. #16 · Juvia's Place

    I am Magic Natural Radiance Foundation

    730 Isla
    Shade match 94
    $24Ulta BeautyUlta Beauty(product price)$25 less (51%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Radiant rather than natural finishNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than natural finish · No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  15. Shade match 94
    $47SephoraSephora$2 less (4%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Full rather than medium coverageNot marketed for normal/dry skin

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    28

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for normal/dry skin

    Retailer shade note: light with warm-golden undertones

    High confidence· Digital match

    View match
  16. #18 · Danessa Myricks Beauty

    Yummy Skin Soothing Serum Skin Tint Foundation

    2
    Shade match 90
    $39SephoraSephora$10 less (20%)

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    66
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Light rather than medium coverage · Not marketed for combination skin

    Retailer shade note: FAIR WITH NEUTRAL UNDERTONES

    High confidence· Digital match

    View match
  17. Shade match 83
    $59Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim a lightweight feel

    Retailer shade note: buff beige with neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · L'Oréal Paris

    Infallible Cushion Foundation

    130 Warm
    Shade match 93
    $19.99Ulta BeautyUlta Beauty(product price)$29.01 less (59%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage

    High confidence· Digital match

    View match
  19. Shade match 99
    $36SephoraSephora$13 less (27%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a lightweight feel

    Differences: Radiant rather than natural finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    99
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim

    Retailer shade note: for fair skin with yellow undertones

    Medium confidence· Digital match

    View match
  20. Shade match 93
    $22Ulta BeautyUlta Beauty(product price)$27 less (55%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Buildable rather than medium coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Buildable rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  21. Shade match 92
    $16.99Ulta BeautyUlta Beauty$32.01 less (65%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No long-wear claimNot marketed for normal/dry/combination skin

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No long-wear claim · Not marketed for normal/dry/combination skin

    Retailer shade note: light warm

    Medium confidence· Digital match

    View match
  22. Shade match 87
    $40SephoraSephora$9 less (18%)

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than natural finishNot marketed for dry skin

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Not marketed for dry skin

    Retailer shade note: light neutral

    High confidence· Digital match

    View match
  23. #25 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 80
    $30TargetTarget$19 less (39%)

    Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperNeutral rather than warm undertoneBuildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Buildable rather than medium coverage · No blurring effect claimed

    Low confidence· Digital match

    View match
  24. #26 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    50 Golden Beige
    Shade match 96
    $18.99Ulta BeautyUlta Beauty$30.01 less (61%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No blurring effect claimedNo long-wear claimNot marketed for normal/dry/combination skin

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · Not marketed for normal/dry/combination skin

    Medium confidence· Digital match

    View match
  25. Shade match 83
    $69SephoraSephoraCosts $20 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo long-wear claimNot marketed for dry skin

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    67

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · No long-wear claim · Not marketed for dry skin

    Retailer shade note: fair neutral

    Medium confidence· Digital match

    View match
  26. #28 · Charlotte Tilbury

    Airbrush Flawless Foundation

    4 Warm
    Shade match 93
    $52Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Matte rather than natural finish

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than natural finish

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  27. Shade match 94
    $52SephoraSephoraCosts $3 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: light yellow

    High confidence· Digital match

    View match
  28. #30 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    45 Golden Vanilla
    Shade match 95
    $18.99Ulta BeautyUlta Beauty$30.01 less (61%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No blurring effect claimedNo long-wear claimNot marketed for normal/dry/combination skin

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · Not marketed for normal/dry/combination skin

    Medium confidence· Digital match

    View match
  29. #31 · Maybelline

    Fit Me Dewy + Smooth Foundation

    Warm Nude
    Shade match 98
    $11.99Ulta BeautyUlta Beauty$37.01 less (76%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a lightweight feel

    Differences: Radiant rather than natural finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    98
    Finish & visual result
    55
    Wear & performance
    60
    Skin suitability
    67

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Not marketed for combination skin

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation 104W Silk (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 2

    • Looks identical
    • Fair · Warm · peach undertone

    $22

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC15

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC15

    • Looks identical
    • Light · Warm · golden undertone

    $30

  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    122

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 122

    • Very close colour
    • Light · Warm undertone

    $12.99

  4. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Beige

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Beige

    • Very close colour
    • Light · Warm · golden undertone

    $8

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Shortbread

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Shortbread

    • Very close colour
    • Fair · Warm · golden undertone

    $36

  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Fair 1.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Fair 1.5W

    • Very close colour
    • Fair · Warm · yellow undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Super Stay Lumi-Matte Foundation in 128, against Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 104W Silk. Every attribute compared, with its share of the score.

ComparedYour shade104W SilkClosest shade match128Score
Shade match55% of overall100
Colour99#f7c592#f8c591Looks identicalColour difference 0.3 (0 is identical)
Depth100FairFairSameDepth difference: 0.1
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing30-hour wearSome differenceThe match claims 30-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 85/100Shade match 100/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay Lumi-Matte Foundation in 128.

Same or better

  • $33.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Full rather than medium coverage
  • Claims transfer resistance
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Matte finish instead of natural
  • No blurring effect claimed

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholListed (alcohol)Listed (alcohol denat.)
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high

Why the closest overall alternative works

Huda Beauty Easy Blur Natural Airbrush Foundation in Chai 210B, against Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 104W Silk. Every attribute compared, with its share of the score.

ComparedYour shade104W SilkClosest overall alternativeChai 210BScore
Shade match55% of overall93
Colour89#f7c592#f2bf93Very close colourColour difference 2.5 (0 is identical)
Depth96FairLightCloseDepth difference: 2.7
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarmSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combinationNormal, dry, oilyBoth marketed for normal/​dry skin
Overall match 94/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty Easy Blur Natural Airbrush Foundation in Chai 210B.

Same or better

  • $12 less
  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Buildable rather than medium coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel
  • No fragrance listed
  • No drying alcohol listed

Different

  • Not marketed for combination skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Maybelline Super Stay Lumi-Matte Foundation 128

Match price
$15.99Ulta BeautyUlta Beauty
$33.01 less (67%)

Your shade $49 at Sephora · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Huda Beauty Easy Blur Natural Airbrush Foundation Chai 210B

Best price
$37SephoraSephora
$12 less (24%)

Your shade $49 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.