Light medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $49 at Sephora
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $49 at Sephora
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$7 less (14%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Buildable rather than medium coverage
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: M1 - medium with warm undertones, and a golden tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta Beauty
Macy's$55View at Macy'sUlta Beauty(product price)$24 less (49%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No blurring effect claimed
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephora$12 less (24%)Matches: Near-identical swatch colourSame natural finishBoth claim a blurring effect
Differences: Slightly warmer undertoneBuildable rather than medium coverageNot marketed for combination skin
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · Not marketed for combination skin
Retailer shade note: Medium skin with golden undertones
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephoraCosts $20 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: No long-wear claimNot marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No long-wear claim · Not marketed for dry skin
Retailer shade note: medium to tan neutral
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraSephora$12 less (24%)Matches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Slightly warmer undertoneBuildable rather than medium coverageNot marketed for combination skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · Not marketed for combination skin
Retailer shade note: Medium-Tan skin with a golden undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephoraCosts $5 moreMatches: Very close colourSame neutral undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sSephoraSame priceMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than natural finishDoes not claim a lightweight feel
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim a lightweight feel
Retailer shade note: for medium skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraMacy's$49View at Macy'sSephora$12 less (24%)Matches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Slightly warmer undertoneBuildable rather than medium coverageNot marketed for combination skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · Not marketed for combination skin
Retailer shade note: Medium skin with peachy-gold undertones
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephora$9.50 less (19%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No long-wear claim
Retailer shade note: medium neutral skin with peach undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautySephora$25 less (51%)Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry/combination skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry/combination skin
Retailer shade note: medium, neutral undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)$35 less (71%)Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim long-wearing
Differences: Slightly warmer undertoneMatte rather than natural finishBuildable rather than medium coverage
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Buildable rather than medium coverage
Retailer shade note: medium or tan skin tones with a warm pink undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty(product price)$2.10 less (4%)Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing
Differences: Matte rather than natural finishBuildable rather than medium coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautySephora$25 less (51%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · No blurring effect claimed
Retailer shade note: medium-dark with pink undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephora$25 less (51%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Olive rather than neutral undertoneNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Olive rather than neutral undertone · No blurring effect claimed
Retailer shade note: medium with olive undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)Costs $1 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Light rather than medium coverageNo blurring effect claimedNo long-wear claim
Looks identical · Natural · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Not marketed for combination skin
Retailer shade note: M2 - Medium to medium-deep with neutral undertones
Medium confidence· Digital match
NARS Pure Radiant Tinted Moisturizer SPF 30
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautyMacy's$50View at Macy'sUlta Beauty(product price)Costs $10 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Does not claim a lightweight feel
Retailer shade note: warm tawny peach
Medium confidence· Digital match
RMS Beauty ReEvolve Natural Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $59 · product priceView at Ulta BeautySephora$25 less (51%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed
Retailer shade note: medium with yellow undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)$11 less (22%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finish
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sSephoraCosts $20 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo long-wear claimNot marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Not marketed for dry skin
Retailer shade note: medium warm
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraSephora$5 less (10%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephora$25 less (51%)Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim long-wearing
Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry/combination skin
Retailer shade note: medium, yellow undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)$8 less (16%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: medium warm
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta Beauty
Target$19 less (39%)Matches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Slightly lighterBuildable rather than medium coverageNo blurring effect claimed
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage · No blurring effect claimed
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetTarget$19 less (39%)Matches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Buildable rather than medium coverageNo blurring effect claimed
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Buildable rather than medium coverage · No blurring effect claimed
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephora$25 less (51%)Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim long-wearing
Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry/combination skin
Retailer shade note: medium, yellow undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $6 moreMatches: Very close colourSame natural finishClaims transfer resistance
Differences: Slightly warmer undertoneFull rather than medium coverageNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed
Retailer shade note: M3 - medium with warm undertones, and a yellow tone
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty(product price)$37.01 less (76%)Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishNo blurring effect claimedNot marketed for dry/combination skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed · Not marketed for dry/combination skin
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonSephora$10 less (20%)Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin
Retailer shade note: peachy beige with neutral undertone for light to medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sShowing 12 of 29 matches
The closest shade to Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation 222N Sunstone (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
8 Medium-Tan
$36
Medium Tan 3.5N
$31
260N
$24
7.5 Medium
$36
Cookie Dough 4.3 Neutral
$31
Sucre D'orge
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Sephora Collection Best Skin Ever Liquid Foundation in 19N, against Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 222N Sunstone. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Sephora Collection Best Skin Ever Liquid Foundation in 19N.
7 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Huda Beauty Easy Blur Natural Airbrush Foundation in Baklava 340G, against Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 222N Sunstone. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Huda Beauty Easy Blur Natural Airbrush Foundation in Baklava 340G.
8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
Sephora Collection Best Skin Ever Liquid Foundation 19N
SephoraYour shade $49 at Sephora
Huda Beauty Easy Blur Natural Airbrush Foundation Baklava 340G
SephoraYour shade $49 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
