Beautler.Your beauty butler

HD Skin Full Cover Multi-Use Waterproof Concealer 1R12 dupes and alternatives Make Up For Ever

Light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Glossier Stretch Concealer for Dewy Buildable Coverage Medium 1

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Make Up For Ever
1R12Change shade
Depth and undertone: Light · Cool
Finish and coverage: Matte · Full coverage
The match
Glossier
Medium 1
Depth and undertone: Light · Neutral
Finish and coverage: Radiant · Buildable coverage
Shade match
88out of 100
Colour
95
Depth
96
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$22SephoraSephora
$13 less (37%)

Your shade $35 at Sephora

Closest overall alternative: Dior Forever Skin Correct Full-Coverage Concealer 3.5 Neutral

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Make Up For Ever
1R12Change shade
Depth and undertone: Light · Cool
Finish and coverage: Matte · Full coverage
The match
Dior
3.5 Neutral
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Full coverage
Overall match
74out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
70
Wear (Wear & performance)
56
Skin (Skin suitability)
33
Best price
$42SephoraSephora
Costs $7 more

Your shade $35 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 80
    $30Ulta BeautyUlta Beauty(product price)$5 less (14%)

    Matches: Same full coverageClaims not settling into linesNo drying alcohol listed

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    80
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 87
    $22SephoraSephora$13 less (37%)

    Matches: Same cool undertoneClaims not settling into linesBoth claim a lightweight feel

    Differences: Slightly lighterRadiant rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    43
    Wear & performance
    61
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Radiant rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: pink undertone

    Medium confidence· Digital match

    View match
  3. Shade match 87
    $22SephoraSephora$13 less (37%)

    Matches: Same cool undertoneClaims not settling into linesBoth claim a lightweight feel

    Differences: Slightly deeperRadiant rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    43
    Wear & performance
    61
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: pink undertone

    Medium confidence· Digital match

    View match
  4. Shade match 74
    $30SephoraSephora$5 less (14%)

    Matches: Very close colourSame full coverageClaims not settling into lines

    Differences: Slightly warmer undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    74
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  5. #7 · Maybelline

    Fit Me Natural Finish Concealer

    020 Sand
    Shade match 84
    $10.99Ulta BeautyUlta Beauty(product price)$24.01 less (69%)

    Matches: Very close colourBoth claim a lightweight feelNo drying alcohol listed

    Differences: Slightly lighterNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    51
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Natural finish

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/combination/oily skin

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 1R12 (Light · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation

    1R02 Cool Alabaster

    Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation, shade 1R02 Cool Alabaster

    • Very close colour
    • Light · Cool · rosy undertone

    $45

Closest foundations

  1. Laura Mercier Real Flawless Feather Matte Powder Foundation

    2C Madeleine

    Laura Mercier Real Flawless Feather Matte Powder Foundation, shade 2C Madeleine

    • Same depth, colour not measured
    • Light · Cool undertone

    $54

  2. Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation

    150C

    Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation, shade 150C

    • Looks identical
    • Light · Cool undertone

    $69

  3. Armani Beauty Luminous Silk Foundation

    1

    Armani Beauty Luminous Silk Foundation, shade 1

    • Looks identical
    • Light · Cool undertone

    $69

  4. Tarte Maracuja Juicy Glow Tint

    24N Light Neutral

    Tarte Maracuja Juicy Glow Tint, shade 24N Light Neutral

    • Looks identical
    • Light · Cool undertone

    $42

  5. L'Oréal Paris Infallible 32H Fresh Wear Foundation

    440 Natural Rose

    L'Oréal Paris Infallible 32H Fresh Wear Foundation, shade 440 Natural Rose

    • Looks identical
    • Light · Cool · rosy undertone

    $18.99

  6. Tarte Amazonian Clay Blurring Powder Foundation

    18N Fair-Light Neutral

    Tarte Amazonian Clay Blurring Powder Foundation, shade 18N Fair-Light Neutral

    • Looks identical
    • Light · Cool undertone

    $40

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Glossier Stretch Concealer for Dewy Buildable Coverage in Medium 1, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 1R12. Every attribute compared, with its share of the score.

ComparedYour shade1R12Closest shade matchMedium 1Score
Shade match55% of overall88
Colour95#ebbe95#e6ba8fLooks identicalColour difference 1.3 (0 is identical)
Depth96LightLightSameDepth difference: 2.2
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 71/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Glossier Stretch Concealer for Dewy Buildable Coverage in Medium 1.

Same or better

  • $13 less
  • Near-identical swatch colour
  • Buildable rather than full coverage
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Neutral rather than cool undertone
  • Radiant finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs none

Why the closest overall alternative works

Dior Forever Skin Correct Full-Coverage Concealer in 3.5 Neutral, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 1R12. Every attribute compared, with its share of the score.

ComparedYour shade1R12Closest overall alternative3.5 NeutralScore
Shade match55% of overall84
Colour89#ebbe95#eab790Very close colourColour difference 2.5 (0 is identical)
Depth96LightLightSameDepth difference: 2.7
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared56
Longevity3536-hour wear24-hour wearDifferent24-hour wear claimed against 36-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall33
Skin type33Normal, combination, oilyNormalBoth marketed for normal skin
Overall match 74/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Skin Correct Full-Coverage Concealer in 3.5 Neutral.

Same or better

  • Very close colour
  • Same full coverage
  • Both claim transfer resistance
  • No drying alcohol listed

Different

  • Neutral rather than cool undertone
  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim a lightweight feel
  • Not marketed for combination/oily skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconemoderate silicone
FragranceNot listedListed (fragrance)
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs moderate

Where to buy

Closest shade match

Glossier Stretch Concealer for Dewy Buildable Coverage Medium 1

Best price
$22SephoraSephora
$13 less (37%)

Your shade $35 at Sephora

Closest overall alternative

Dior Forever Skin Correct Full-Coverage Concealer 3.5 Neutral

Best price
$42SephoraSephora
Costs $7 more

Your shade $35 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.