HD Skin Full Cover Multi-Use Waterproof Concealer 2R28 dupes and alternatives Make Up For Ever
4.7 (513)·Light medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Similar undertone (neutral vs cool)· Both claim a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
66
Wear & performance
68
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination skin
Matches: Similar undertone (neutral vs cool)· Both claim a blurring effect· Both claim a lightweight feel
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
66
Wear & performance
68
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: medium fair, cool-neutral undertones
Matches: Similar undertone (neutral vs cool)· Both claim a blurring effect· Both claim a lightweight feel
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
83
Finish & visual result
66
Wear & performance
68
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination skin
Matches: Very close colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
79
Finish & visual result
66
Wear & performance
68
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination skin
Matches: Very close colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
78
Finish & visual result
66
Wear & performance
68
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination skin
Matches: Both claim a blurring effect· Both claim a lightweight feel· No drying alcohol listed
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
76
Finish & visual result
66
Wear & performance
68
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination skin
$12Ulta Beauty(product price)$23 less (66%)4.5 (1,593)
Matches: Very close colour· Claims a skin-like finish· Claims not settling into lines
Differences: Natural rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
86
Finish & visual result
52
Wear & performance
51
Skin suitability
50
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance
The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 2R28 (Light medium · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 470 Suede C, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 2R28. Every attribute compared, with its share of the score.
ComparedYour shade2R28Closest match470 Suede CHow they compareScore
Shade match55% of overall93
Colour60%88#dfa879#e0ab74Very close colourColour difference 2.5 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared85
Finish35%100MatteMatteSameSame matte finish
Coverage30%60FullMediumSome differenceMedium coverage rather than full
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared49
Longevity30%3536-hour wear24-hour wearDifferent24-hour wear claimed against 36-hour wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type100%28Normal, combination, oilyDry, combination, sensitiveBoth marketed for combination skin
Overall match 81/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$13 less (37%)
