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HD Skin Full Cover Multi-Use Waterproof Concealer 4N74 dupes and alternatives Make Up For Ever

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: NARS Soft Matte Complete Concealer Dark Coffee

The equivalent shade and the most similar concealer overall.

Your shade
Make Up For Ever
4N74Change shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Full coverage
The match
NARS
Dark Coffee
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
80out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
93
Wear (Wear & performance)
33
Skin (Skin suitability)
100
Shade match
85out of 100
Colour
78
Depth
89
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $1 more

Your shade $35 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 78
    $32SephoraSephora$3 less (9%)

    Matches: Same matte finishBoth claim a blurring effectClaims not settling into lines

    Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    78
    Finish & visual result
    85
    Wear & performance
    49
    Skin suitability
    28

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for normal/oily skin

    Retailer shade note: deep with red undertones

    Medium confidence· Digital match

    View match
  2. Shade match 72
    $32SephoraSephora$3 less (9%)

    Matches: Both claim a blurring effectBoth claim a lightweight feelNo drying alcohol listed

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    72
    Finish & visual result
    66
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match
  3. Shade match 69
    $32SephoraSephora$3 less (9%)

    Matches: Same neutral undertoneBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Noticeably different swatch colourNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    69
    Finish & visual result
    66
    Wear & performance
    68
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. #5 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Rich
    Shade match 81
    $12Ulta BeautyUlta Beauty(product price)$23 less (66%)

    Matches: Claims a skin-like finishClaims not settling into linesBoth claim a lightweight feel

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    81
    Finish & visual result
    52
    Wear & performance
    51
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 4N74 (Very deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    4N78 - Ebony

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 4N78 - Ebony

    • Slight colour difference
    • Very deep · Neutral undertone

    $49

Closest foundations

  1. Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    NR15

    Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation, shade NR15

    • Looks identical
    • Very deep · Neutral undertone

    $52

  2. Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint

    23

    Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint, shade 23

    • Looks identical
    • Very deep · Neutral undertone

    $41

  3. IT Cosmetics CC+ Cream Natural Matte Foundation

    Neutral Deep

    IT Cosmetics CC+ Cream Natural Matte Foundation, shade Neutral Deep

    • Looks identical
    • Very deep · Neutral undertone

    $39

  4. IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum

    Neutral Deep

    IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum, shade Neutral Deep

    • Very close colour
    • Very deep · Neutral undertone

    $39

  5. IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation

    Neutral Deep

    IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Neutral Deep

    • Very close colour
    • Very deep · Neutral undertone

    $39

  6. Milani Conceal + Perfect Blur Out Skin Tint Stick

    021

    Milani Conceal + Perfect Blur Out Skin Tint Stick, shade 021

    • Very close colour
    • Very deep · Neutral undertone

    $18.49

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NARS Soft Matte Complete Concealer in Dark Coffee, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4N74. Every attribute compared, with its share of the score.

ComparedYour shade4N74Closest matchDark CoffeeScore
Shade match55% of overall85
Colour78#664128#5c3a29Close colourColour difference 3.9 (0 is identical)
Depth89Very deepVery deepSameDepth difference: 4.7
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared33
Longevity2036-hour wear12-hour wearDifferent12-hour wear claimed against 36-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 80/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Soft Matte Complete Concealer in Dark Coffee.

Same or better

  • Same neutral undertone
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Claims not settling into lines
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Where to buy Dark Coffee

Best price
$36SephoraSephora
Costs $1 more

Your shade $35 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.