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HD Skin Full Cover Multi-Use Waterproof Concealer 2Y20 dupes and alternatives Make Up For Ever

Light medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches vegan.

  • 26 matches have no vegan claim listed and are not shown.

Closest shade match: bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Medium Tan 3.5W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Make Up For Ever
2Y20Change shade
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Matte · Full coverage
The match
bareMinerals
Medium Tan 3.5W
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Luminous · Buildable coverage
Shade match
92out of 100
Colour
88
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$31Ulta BeautyUlta Beauty
$4 less (11%)

Your shade $35 at Sephora

Closest overall alternative: Tarte Shape Tape Full Coverage Matte Concealer 36S medium-tan sand

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Make Up For Ever
2Y20Change shade
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Tarte
36S medium-tan sand
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
85out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
100
Wear (Wear & performance)
33
Skin (Skin suitability)
100
Best price
$32SephoraSephora
$3 less (9%)

Your shade $35 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · e.l.f. Cosmetics

    16HR Camo Concealer

    Medium Neutral
    Shade match 85
    $8Ulta BeautyUlta Beauty(product price)$27 less (77%)

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Slightly deeperNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    44
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: medium tan with warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Shape Tape Full Coverage Matte Concealer

    37G medium-tan golden
    Shade match 75
    $32SephoraSephora$3 less (9%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Olive rather than warm undertoneDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    33
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Olive rather than warm undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium to tan skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  3. #5 · Rare Beauty

    Liquid Touch Brightening Concealer

    310W
    Shade match 90
    $24SephoraSephora$11 less (31%)

    Matches: Same warm undertoneClaims a skin-like finishClaims not settling into lines

    Differences: Radiant rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    42
    Wear & performance
    61
    Skin suitability
    90

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: medium with warm peach undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 2Y20 (Light medium · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    2Y36 - Warm Honey

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 2Y36 - Warm Honey

    • Looks identical
    • Medium light · Warm · peach undertone

    $49

Closest foundations

  1. Maybelline Super Stay 24H Skin Tint + Vitamin C

    220

    Maybelline Super Stay 24H Skin Tint + Vitamin C, shade 220

    • Looks identical
    • Light medium · Warm undertone

    $12.59

  2. Rabanne Fresh Touch 24H Radiant Foundation

    40W

    Rabanne Fresh Touch 24H Radiant Foundation, shade 40W

    • Looks identical
    • Light medium · Warm undertone

    $42

  3. Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation

    10P Laguna

    Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation, shade 10P Laguna

    • Looks identical
    • Light medium · Warm · peach undertone

    $36

  4. Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation

    11M

    Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation, shade 11M

    • Looks identical
    • Light medium · Warm · golden undertone

    $47

  5. Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    235

    Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation, shade 235

    • Looks identical
    • Light medium · Warm · golden undertone

    $44

  6. Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation

    F8.5NW

    Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation, shade F8.5NW

    • Looks identical
    • Light medium · Warm undertone

    $8

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Medium Tan 3.5W, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 2Y20. Every attribute compared, with its share of the score.

ComparedYour shade2Y20Closest shade matchMedium Tan 3.5WScore
Shade match55% of overall92
Colour88#d8ac7f#dca872Very close colourColour difference 2.6 (0 is identical)
Depth98Light mediumMedium lightCloseDepth difference: 1.2
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared38
Finish0MatteLuminousDifferentLuminous finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 72/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Medium Tan 3.5W.

Same or better

  • $4 less
  • Very close colour
  • Same warm undertone
  • Buildable rather than full coverage
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Luminous finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs none

Why the closest overall alternative works

Tarte Shape Tape Full Coverage Matte Concealer in 36S medium-tan sand, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 2Y20. Every attribute compared, with its share of the score.

ComparedYour shade2Y20Closest overall alternative36S medium-tan sandScore
Shade match55% of overall91
Colour86#d8ac7f#e1b189Very close colourColour difference 2.8 (0 is identical)
Depth94Light mediumLight mediumSameDepth difference: 3.2
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared33
Longevity2036-hour wear16-hour wearDifferent16-hour wear claimed against 36-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Shape Tape Full Coverage Matte Concealer in 36S medium-tan sand.

Same or better

  • $3 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims not settling into lines
  • No drying alcohol listed

Different

  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (benzyl salicylate)
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Medium Tan 3.5W

Best price
$31Ulta BeautyUlta Beauty
$4 less (11%)

Your shade $35 at Sephora

Closest overall alternative

Tarte Shape Tape Full Coverage Matte Concealer 36S medium-tan sand

Best price
$32SephoraSephora
$3 less (9%)

Your shade $35 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.