HD Skin Full Cover Multi-Use Waterproof Concealer 1N10 dupes and alternatives Make Up For Ever
4.7 (513)·Fair · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$12.99Ulta Beauty(product price)$22.01 less (63%)4.2 (11,365)
Matches: Very close colour· Same neutral undertone· Claims not settling into lines
Differences: Radiant rather than matte finish· No blurring effect claimed· No long-wear claim
Score details
Shade match
93
Finish & visual result
20
Wear & performance
40
Skin suitability
0
Very close colour · Radiant finish
Ingredients (not scored): 25% ingredient overlap
Differences: Radiant rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/combination/oily skin
The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 1N10 (Fair · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
e.l.f. Cosmetics Hydrating Camo Concealer in Light Ivory, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 1N10. Every attribute compared, with its share of the score.
ComparedYour shade1N10Closest shade matchLight IvoryHow they compareScore
Shade match55% of overall95
Colour60%92#f8c095#f4bf9bVery close colourColour difference 2.0 (0 is identical)
Depth15%99FairLightCloseDepth difference: 0.7
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared60
Finish35%34MatteSatinDifferentSatin finish rather than matte
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity30%7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyDry, combination, normalBoth marketed for normal/combination skin
Overall match 80/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
e.l.f. Cosmetics 16HR Camo Concealer in Light Ivory, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 1N10. Every attribute compared, with its share of the score.
ComparedYour shade1N10Closest overall alternativeLight IvoryHow they compareScore
Shade match55% of overall89
Colour60%82#f8c095#edc1a0Close colourColour difference 3.4 (0 is identical)
Depth15%99FairLightCloseDepth difference: 0.9
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared89
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared44
Longevity30%2036-hour wear16-hour wearDifferent16-hour wear claimed against 36-hour wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyOily, combination, normalBoth marketed for normal/combination/oily skin
Overall match 83/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$3 less (9%)
