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HD Skin Full Cover Multi-Use Waterproof Concealer 1N10 dupes and alternatives Make Up For Ever

Fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: e.l.f. Cosmetics Hydrating Camo Concealer Light Ivory

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Make Up For Ever
1N10Change shade
Depth and undertone: Fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
e.l.f. Cosmetics
Light Ivory
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Satin · Full coverage
Shade match
95out of 100
Colour
92
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$27 less (77%)

Your shade $35 at Sephora · product price; shade not separately priced

Closest overall alternative: MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NC14.5

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Make Up For Ever
1N10Change shade
Depth and undertone: Fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
MAC Cosmetics
NC14.5
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
92out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
90
Best price
$30SephoraSephora
$5 less (14%)

Your shade $35 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 89
    $30SephoraSephora$5 less (14%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    No material differences in the data we have.

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Retailer shade note: fair light with golden undertones

    Medium confidence· Digital match

    View match
  2. Shade match 86
    $30SephoraSephora$5 less (14%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 86
    $30SephoraSephora$5 less (14%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Slightly deeper

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly deeper

    Retailer shade note: light beige with neutral golden undertones

    Medium confidence· Digital match

    View match
  4. Shade match 83
    $30SephoraSephora$5 less (14%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Slightly deeper

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly deeper

    Retailer shade note: light neutral beige with golden undertones

    Medium confidence· Digital match

    View match
  5. Shade match 83
    $30SephoraSephora$5 less (14%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Retailer shade note: neutral beige with neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 81
    $30SephoraSephora$5 less (14%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Slightly deeper

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly deeper

    Retailer shade note: light with soft golden neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 93
    $30SephoraSephora$5 less (14%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    90

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: for light to medium skin w/ warm undertones

    Medium confidence· Digital match

    View match
  8. #10 · e.l.f. Cosmetics

    16HR Camo Concealer

    Light Ivory
    Shade match 89
    $8Ulta BeautyUlta Beauty(product price)$27 less (77%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: No blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    44
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: light w/ warm-neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 73
    $30SephoraSephora$5 less (14%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperSlightly cooler undertone

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone

    Retailer shade note: light medium with rosy undertones

    High confidence· Digital match

    View match
  10. #12 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Sugar Biscuit 3.5 Neutral
    Shade match 84
    $31SephoraSephora$4 less (11%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Slightly deeperDoes not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    65
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: light-medium skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  11. Shade match 85
    $38SephoraSephoraCosts $3 more

    Matches: Same neutral undertoneSame full coverageBoth claim a blurring effect

    Differences: Natural rather than matte finishNot marketed for combination skin

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for combination skin

    Retailer shade note: light medium with neutral undertones

    High confidence· Digital match

    View match
  12. #14 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Coconut Flakes 2.7 Neutral
    Shade match 83
    $31SephoraSephora$4 less (11%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Does not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    83
    Finish & visual result
    88
    Wear & performance
    65
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: light skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  13. Shade match 84
    $38SephoraSephoraCosts $3 more

    Matches: Similar undertone (warm vs neutral)Same full coverageBoth claim a blurring effect

    Differences: Natural rather than matte finishNot marketed for combination skin

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for combination skin

    Retailer shade note: light medium with warm undertones

    High confidence· Digital match

    View match
  14. #16 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    380 Pecan
    Shade match 86
    $15.99Ulta BeautyUlta Beauty(product price)$19.01 less (54%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: No blurring effect claimedDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    52
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  15. #17 · Tarte

    Shape Tape Full Coverage Matte Concealer

    27S light-medium sand
    Shade match 81
    $32SephoraSephora$3 less (9%)

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Does not claim transfer resistanceDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    33
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: light to medium skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  16. #18 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Light Sand
    Shade match 94
    $8Ulta BeautyUlta Beauty(product price)$27 less (77%)

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Satin rather than matte finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    60
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Satin · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Satin rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Vanilla Swirl 3.1 Beige
    Shade match 75
    $31SephoraSephora$4 less (11%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly deeperSlightly cooler undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    75
    Finish & visual result
    88
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: light-medium skin tones with pink undertones

    Medium confidence· Digital match

    View match
  18. Shade match 84
    $36SephoraSephoraCosts $1 more

    Matches: Similar undertone (warm vs neutral)Same full coverageClaims not settling into lines

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: light with golden undertones

    Medium confidence· Digital match

    View match
  19. Shade match 86
    $42SephoraSephoraCosts $7 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Slightly deeperNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    56
    Skin suitability
    33

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains listed fragrance

    Retailer shade note: light medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  20. #22 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Light Beige
    Shade match 87
    $8Ulta BeautyUlta Beauty(product price)$27 less (77%)

    Matches: Similar undertone (warm vs neutral)Same full coverageClaims not settling into lines

    Differences: Satin rather than matte finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    60
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Satin · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Satin rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: light with golden beige undertones

    Medium confidence· Digital match

    View match
  21. #23 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Fair Beige
    Shade match 86
    $8Ulta BeautyUlta Beauty(product price)$27 less (77%)

    Matches: Same neutral undertoneSame full coverageClaims not settling into lines

    Differences: Satin rather than matte finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    60
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Satin · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Satin rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  22. #24 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Marmalade 3.3 Beige
    Shade match 72
    $31SephoraSephora$4 less (11%)

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Slightly deeperSlightly cooler undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    72
    Finish & visual result
    88
    Wear & performance
    65
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: light-medium skin tones with pink undertones

    Medium confidence· Digital match

    View match
  23. #25 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Fair Warm
    Shade match 85
    $8Ulta BeautyUlta Beauty$27 less (77%)

    Matches: Similar undertone (warm vs neutral)Same full coverageClaims not settling into lines

    Differences: Satin rather than matte finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    60
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Satin · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Satin rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: fair with yellow undertones

    Medium confidence· Digital match

    View match
  24. #26 · NARS

    Radiant Creamy Concealer

    Marron Glacé
    Shade match 91
    $36SephoraSephoraCosts $1 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim a blurring effect

    Differences: Radiant rather than matte finishMedium rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    54
    Wear & performance
    47
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: L2.8 - light to medium with warm undertones, and a peach tone

    Medium confidence· Digital match

    View match
  25. Shade match 72
    $36SephoraSephoraCosts $1 more

    Matches: Same matte finishBoth claim a blurring effectClaims not settling into lines

    Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    72
    Finish & visual result
    93
    Wear & performance
    33
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: L3 - Light to medium with cool undertones

    Medium confidence· Digital match

    View match
  26. Shade match 88
    $34SephoraSephora$1 less (3%)

    Matches: Same neutral undertoneClaims not settling into linesBoth claim a lightweight feel

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    55
    Wear & performance
    44
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: fair with warm neutral undertones

    Medium confidence· Digital match

    View match
  27. #29 · NARS

    Radiant Creamy Concealer

    Café Au Lait
    Shade match 89
    $36SephoraSephoraCosts $1 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Radiant rather than matte finishMedium rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    54
    Wear & performance
    47
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: L2.4 - light with neutral undertones, and a light peach tone

    Medium confidence· Digital match

    View match
  28. Shade match 80
    $42SephoraSephoraCosts $7 more

    Matches: Similar undertone (warm vs neutral)Same full coverageBoth claim transfer resistance

    Differences: Slightly deeperNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    70
    Wear & performance
    56
    Skin suitability
    33

    Close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains listed fragrance

    Retailer shade note: light medium skin with warm peach undertones

    Medium confidence· Digital match

    View match
  29. Shade match 93
    $12.99Ulta BeautyUlta Beauty(product price)$22.01 less (63%)

    Matches: Very close colourSame neutral undertoneClaims not settling into lines

    Differences: Radiant rather than matte finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    20
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Radiant finish

    Ingredients (not scored): 25% ingredient overlap

    Differences: Radiant rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/combination/oily skin

    Retailer shade note: Light

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a foundation in your shade?

The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 1N10 (Fair · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation

    1N14 Beige

    Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation, shade 1N14 Beige

    • Close colour
    • Light medium · Neutral undertone

    $45

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  1. MAC Cosmetics Studio Fix Powder Plus Foundation

    NW20

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade NW20

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $39

  2. J.Cat Beauty Perfextion Long Wearing Foundation

    Vanilla Bean

    J.Cat Beauty Perfextion Long Wearing Foundation, shade Vanilla Bean

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $3.89

  3. Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick

    3

    Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick, shade 3

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $40

  4. Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation

    Light Medium 11

    Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation, shade Light Medium 11

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $69

  5. Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation

    Fair 3N

    Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation, shade Fair 3N

    • Looks identical
    • Light · Neutral undertone

    $42

  6. J.Cat Beauty Aquasurance Compact Foundation

    Buff

    J.Cat Beauty Aquasurance Compact Foundation, shade Buff

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $15.99

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

e.l.f. Cosmetics Hydrating Camo Concealer in Light Ivory, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 1N10. Every attribute compared, with its share of the score.

ComparedYour shade1N10Closest shade matchLight IvoryScore
Shade match55% of overall95
Colour92#f8c095#f4bf9bVery close colourColour difference 2.0 (0 is identical)
Depth99FairLightCloseDepth difference: 0.7
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared60
Finish34MatteSatinDifferentSatin finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyDry, combination, normalBoth marketed for normal/​combination skin
Overall match 80/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Hydrating Camo Concealer in Light Ivory.

Same or better

  • $27 less
  • Very close colour
  • Same neutral undertone
  • Same full coverage
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Satin finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Not marketed for oily skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC14.5, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 1N10. Every attribute compared, with its share of the score.

ComparedYour shade1N10Closest overall alternativeNC14.5Score
Shade match55% of overall90
Colour85#f8c095#e9bb95Very close colourColour difference 3.0 (0 is identical)
Depth92FairLightCloseDepth difference: 3.8
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared86
Longevity10036-hour wear36-hour wearSameBoth claim 36-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyDry, normal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 92/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC14.5.

Same or better

  • $5 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Both claim 36-hour wear
  • Both claim transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

e.l.f. Cosmetics Hydrating Camo Concealer Light Ivory

Match price
$8Ulta BeautyUlta Beauty
$27 less (77%)

Your shade $35 at Sephora · product price; shade not separately priced

Closest overall alternative

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NC14.5

Best price
$30SephoraSephora
$5 less (14%)

Your shade $35 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.