HD Skin Full Cover Multi-Use Waterproof Concealer 4N68 dupes and alternatives Make Up For Ever
4.7 (513)·Deep tan · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same matte finish· Same full coverage· Both claim a blurring effect
Differences: Slightly deeper· Olive rather than neutral undertone· Does not claim transfer resistance
Score details
Shade match
72
Finish & visual result
100
Wear & performance
33
Skin suitability
100
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Olive rather than neutral undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deep skin with very warm, golden or olive undertones
Matches: Same neutral undertone· Same full coverage· Both claim transfer resistance
Differences: Natural rather than matte finish· No blurring effect claimed· Does not claim a lightweight feel
Score details
Shade match
80
Finish & visual result
70
Wear & performance
56
Skin suitability
33
Close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains listed fragrance
Retailer shade note: deep skin with neutral undertones
$30Ulta Beauty(product price)$5 less (14%)4.7 (491)
Matches: Same neutral undertone· Claims a skin-like finish· Claims not settling into lines
Differences: Slightly deeper· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
81
Finish & visual result
58
Wear & performance
61
Skin suitability
50
Close colour · Natural · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: deep tan with neutral warm undertones
Matches: Same neutral undertone· Both claim a blurring effect· Both claim a lightweight feel
Differences: Noticeably different swatch colour· Slightly lighter· Natural rather than matte finish
Score details
Shade match
74
Finish & visual result
66
Wear & performance
68
Skin suitability
60
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination skin
Matches: Similar undertone (warm vs neutral)· Same matte finish· Same full coverage
Differences: Noticeably different swatch colour· Slightly deeper· Does not claim transfer resistance
Score details
Shade match
62
Finish & visual result
100
Wear & performance
33
Skin suitability
100
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deeper skin with warm, golden undertones
$31Ulta Beauty(product price)$4 less (11%)4.3 (1,273)
Matches: Similar undertone (warm vs neutral)· Claims not settling into lines· Both claim a lightweight feel
Differences: Slightly lighter· Luminous rather than matte finish· Buildable rather than full coverage
Score details
Shade match
85
Finish & visual result
38
Wear & performance
61
Skin suitability
50
Close colour · Luminous · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Luminous rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for dark warm skin with golden undertones
The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 4N68 (Deep tan · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 6W, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4N68. Every attribute compared, with its share of the score.
ComparedYour shade4N68Closest match6WHow they compareScore
Shade match55% of overall93
Colour60%95#9f6232#a06439Looks identicalColour difference 1.5 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared81
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared70
Longevity30%3536-hour wear24-hour wearDifferent24-hour wear claimed against 36-hour wear
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/oily skin
Overall match 85/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $1 more
