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HD Skin Full Cover Multi-Use Waterproof Concealer 4N68 dupes and alternatives Make Up For Ever

Deep tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with a matte finish.

Closest shade match: Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer 500 Suede W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Make Up For Ever
4N68Change shade
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Lancôme
500 Suede W
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Matte · Medium coverage
Shade match
91out of 100
Colour
92
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
$3 less (9%)

Your shade $35 at Sephora

SephoraView at Sephora

Closest overall alternative: Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer 14.5 Deep

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Make Up For Ever
4N68Change shade
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Charlotte Tilbury
14.5 Deep
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
100
Wear (Wear & performance)
52
Skin (Skin suitability)
60
Best price
$36SephoraSephora
Costs $1 more

Your shade $35 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 75
    $30SephoraSephora$5 less (14%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Slightly deeper

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly deeper

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 74
    $30SephoraSephora$5 less (14%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Slightly deeper

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly deeper

    Retailer shade note: deep with neutral golden undertones

    Medium confidence· Digital match

    View match
  3. Shade match 70
    $30SephoraSephora$5 less (14%)

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Noticeably different swatch colourSlightly deeper

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper

    Retailer shade note: deep with warm golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Butterscotch 7.5 Golden
    Shade match 82
    $31SephoraSephora$4 less (11%)

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Does not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    65
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: deep-tan skin tones with bright-golden undertones

    Medium confidence· Digital match

    View match
  5. Shade match 78
    $30SephoraSephora$5 less (14%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    78
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: for deep skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Tarte

    Shape Tape Full Coverage Matte Concealer

    49W tan-deep warm
    Shade match 75
    $32SephoraSephora$3 less (9%)

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Slightly lighterDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    33
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: tan to deep skin with very warm, rosy undertones

    Medium confidence· Digital match

    View match
  7. #9 · Tarte

    Shape Tape Full Coverage Matte Concealer

    51H deep honey
    Shade match 74
    $32SephoraSephora$3 less (9%)

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Does not claim transfer resistanceDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    33
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  8. #10 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Honeycomb 7.7 Red
    Shade match 74
    $31SephoraSephora$4 less (11%)

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Slightly cooler undertoneDoes not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    74
    Finish & visual result
    88
    Wear & performance
    65
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: deep-tan skin tones with red undertones

    Medium confidence· Digital match

    View match
  9. Shade match 75
    $30SephoraSephora$5 less (14%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Slightly deeperNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: for very deep skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 74
    $30SephoraSephora$5 less (14%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    74
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: for deep skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Tarte

    Shape Tape Full Coverage Matte Concealer

    53G deep golden
    Shade match 72
    $32SephoraSephora$3 less (9%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperOlive rather than neutral undertoneDoes not claim transfer resistance

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    33
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Olive rather than neutral undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: deep skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  12. #14 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    12.5 Tan-Deep
    Shade match 67
    $36Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colourSlightly lighterDoes not claim a lightweight feel

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    52
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Tan-Deep with neutral warm undertones

    Medium confidence· Digital match

    View match
  13. Shade match 75
    $32SephoraSephora$3 less (9%)

    Matches: Similar undertone (warm vs neutral)Same matte finishBoth claim a blurring effect

    Differences: Slightly deeperMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    75
    Finish & visual result
    85
    Wear & performance
    49
    Skin suitability
    28

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for normal/oily skin

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match
  14. #16 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    14 Deep
    Shade match 63
    $36SephoraSephoraCosts $1 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneDoes not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    52
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Deep with cool undertones

    Medium confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    420 Cocoa
    Shade match 68
    $15.99Ulta BeautyUlta Beauty(product price)$19.01 less (54%)

    Matches: Same matte finishSame full coverageBoth claim transfer resistance

    Differences: Slightly deeperNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    68
    Finish & visual result
    89
    Wear & performance
    52
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  16. Shade match 50
    $30SephoraSephora$5 less (14%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly deeperSlightly cooler undertone

    Score details
    Shade match
    50
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Slightly cooler undertone

    Retailer shade note: very deep with soft red undertones

    Medium confidence· Digital match

    View match
  17. #19 · Tarte

    Shape Tape Full Coverage Matte Concealer

    57S rich sand
    Shade match 62
    $32SephoraSephora$3 less (9%)

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Noticeably different swatch colourSlightly deeperDoes not claim transfer resistance

    Score details
    Shade match
    62
    Finish & visual result
    100
    Wear & performance
    33
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: deeper skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  18. #20 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Salted Caramel 7.3 Golden
    Shade match 62
    $31SephoraSephora$4 less (11%)

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Noticeably different swatch colourSlightly lighterDoes not claim a lightweight feel

    Score details
    Shade match
    62
    Finish & visual result
    88
    Wear & performance
    65
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: deep-tan skin tones with light-golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 18 matches

Looking for a foundation in your shade?

The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 4N68 (Deep tan · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    4N62 - Almond

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 4N62 - Almond

    • Slight colour difference
    • Deep tan · Neutral undertone

    $49

Closest foundations

  1. Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    385

    Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation, shade 385

    • Looks identical
    • Deep tan · Neutral · neutral golden undertone

    $44

  2. Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation

    F14.2NW

    Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation, shade F14.2NW

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $8

  3. Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 118 Amber

    Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation, shade WN 118 Amber

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $39

  4. Iconic London Super Smoother Blurring Skin Tint

    Golden Deep

    Iconic London Super Smoother Blurring Skin Tint, shade Golden Deep

    • Looks identical
    • Deep tan · Warm · golden undertone

    $35

  5. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    410

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 410

    • Looks identical
    • Deep tan · Warm · golden undertone

    $40

  6. Tarte Amazonian Clay 16-Hour Full Coverage Foundation

    47H Tan-Deep Honey

    Tarte Amazonian Clay 16-Hour Full Coverage Foundation, shade 47H Tan-Deep Honey

    • Looks identical
    • Deep tan · Warm · peach undertone

    $42

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 500 Suede W, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4N68. Every attribute compared, with its share of the score.

ComparedYour shade4N68Closest shade match500 Suede WScore
Shade match55% of overall91
Colour92#9f6232#986337Very close colourColour difference 2.0 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.9
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared85
Finish100MatteMatteSameSame matte finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared49
Longevity3536-hour wear24-hour wearDifferent24-hour wear claimed against 36-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type28Normal, combination, oilyDry, combination, sensitiveBoth marketed for combination skin
Overall match 80/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 500 Suede W.

Same or better

  • $3 less
  • Very close colour
  • Similar undertone (warm vs neutral)
  • Same matte finish
  • Both claim a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Medium rather than full coverage
  • Does not claim transfer resistance
  • Not marketed for normal/oily skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 14.5 Deep, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4N68. Every attribute compared, with its share of the score.

ComparedYour shade4N68Closest overall alternative14.5 DeepScore
Shade match55% of overall87
Colour79#9f6232#a7633cClose colourColour difference 3.8 (0 is identical)
Depth97Deep tanDeep tanSameDepth difference: 2.0
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared52
Longevity3536-hour wear24-hour wearDifferent24-hour wear claimed against 36-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 84/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 14.5 Deep.

Same or better

  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Claims not settling into lines
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Does not claim a lightweight feel
  • Not marketed for combination skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs high

Where to buy

Closest shade match

Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer 500 Suede W

Best price
$32SephoraSephora
$3 less (9%)

Your shade $35 at Sephora

SephoraView at Sephora

Closest overall alternative

Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer 14.5 Deep

Best price
$36SephoraSephora
Costs $1 more

Your shade $35 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.