HD Skin Full Cover Multi-Use Waterproof Concealer 4N78 dupes and alternatives Make Up For Ever
4.7 (513)·Very deep · Neutral · neutral pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same neutral undertone· Both claim a blurring effect· Both claim a lightweight feel
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
75
Finish & visual result
66
Wear & performance
68
Skin suitability
60
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination skin
$12Ulta Beauty(product price)$23 less (66%)4.5 (1,593)
Matches: Very close colour· Claims a skin-like finish· Claims not settling into lines
Differences: Natural rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
87
Finish & visual result
52
Wear & performance
51
Skin suitability
50
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance
Matches: Similar undertone (cool vs neutral)· Same full coverage· Claims not settling into lines
Differences: Slightly deeper· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
74
Finish & visual result
70
Wear & performance
61
Skin suitability
60
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Matches: Similar undertone (cool vs neutral)· Same matte finish· Same full coverage
Differences: Noticeably different swatch colour· Slightly lighter· Does not claim transfer resistance
Score details
Shade match
63
Finish & visual result
100
Wear & performance
33
Skin suitability
100
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: very deep skin with a balance of warm & cool undertones
Matches: Same neutral undertone· Both claim a blurring effect· Both claim a lightweight feel
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
73
Finish & visual result
66
Wear & performance
68
Skin suitability
60
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination skin
Matches: Same matte finish· Same full coverage· Both claim a blurring effect
Differences: Noticeably different swatch colour· Slightly warmer undertone· Does not claim transfer resistance
Score details
Shade match
63
Finish & visual result
100
Wear & performance
33
Skin suitability
100
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Slightly warmer undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: very deep skin with warm, peach undertones
Matches: Similar undertone (cool vs neutral)· Same full coverage· Claims not settling into lines
Differences: Slightly lighter· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
72
Finish & visual result
70
Wear & performance
51
Skin suitability
84
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
$12.99Ulta Beauty(product price)$22.01 less (63%)4.3 (3,814)
Matches: Same neutral undertone· Same matte finish· Same full coverage
Differences: Noticeably different swatch colour· Slightly lighter· No blurring effect claimed
Score details
Shade match
65
Finish & visual result
89
Wear & performance
54
Skin suitability
50
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Matches: Same neutral undertone· Both claim a blurring effect· Both claim a lightweight feel
Differences: Noticeably different swatch colour· Slightly lighter· Natural rather than matte finish
Score details
Shade match
71
Finish & visual result
66
Wear & performance
68
Skin suitability
60
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination skin
The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 4N78 (Very deep · Neutral · neutral pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
NARS Soft Matte Complete Concealer in Dark Coffee, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4N78. Every attribute compared, with its share of the score.
ComparedYour shade4N78Closest shade matchDark CoffeeHow they compareScore
Shade match55% of overall93
Colour60%95#5a3a27#5c3a29Looks identicalColour difference 1.4 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared93
Finish35%100MatteMatteSameSame matte finish
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared33
Longevity30%2036-hour wear12-hour wearDifferent12-hour wear claimed against 36-hour wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/combination/oily skin
Overall match 84/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC63, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4N78. Every attribute compared, with its share of the score.
ComparedYour shade4N78Closest overall alternativeNC63How they compareScore
Shade match55% of overall78
Colour60%82#5a3a27#57311bClose colourColour difference 3.4 (0 is identical)
Overall match 85/100Shade match 78/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$5 less (14%)
