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HD Skin Full Cover Multi-Use Waterproof Concealer 4N72 dupes and alternatives Make Up For Ever

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free2No drying alcohol0Vegan0Cruelty-free2Oil-free2With SPF0Mineral0

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Only showing matches in cream form.

  • 3 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 490

The equivalent shade and the most similar concealer overall.

Your shade
Make Up For Ever
4N72Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
The match
Fenty Beauty
490
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
76out of 100
Shade (Shade match)
76
Finish (Finish & visual result)
89
Wear (Wear & performance)
51
Skin (Skin suitability)
90
Shade match
76out of 100
Colour
63
Depth
87
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
$5 less (14%)

Your shade $35 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Fenty Beauty

    Pro Filt'r Instant Retouch Longwear Liquid Concealer

    450
    Shade match 62
    $30SephoraSephora$5 less (14%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colourSlightly lighterNo blurring effect claimed

    Score details
    Shade match
    62
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    90

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: for deep skin w/ neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 4N72 (Deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    4N72 - Cocoa

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 4N72 - Cocoa

    • Close colour
    • Deep · Neutral undertone

    $49

    SephoraView at Sephora

Closest foundations

  1. L'Oréal Paris True Match Super-Blendable Foundation

    N9 Neutral Medium Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade N9 Neutral Medium Deep

    • Looks identical
    • Deep · Neutral undertone

    $13.99

    Ulta BeautyView at Ulta Beauty
  2. Juvia's Place I am Magic Natural Radiance Foundation

    330 Accra

    Juvia's Place I am Magic Natural Radiance Foundation, shade 330 Accra

    • Looks identical
    • Deep · Neutral · neutral golden undertone

    $24

    Ulta BeautyView at Ulta Beauty
  3. Iris&Romeo Best Skin Days SPF30 Whipped Skin Tint

    11

    Iris&Romeo Best Skin Days SPF30 Whipped Skin Tint, shade 11

    • Very close colour
    • Deep · Neutral undertone

    $24

    SephoraView at Sephora
  4. Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15

    Deep 2

    Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15, shade Deep 2

    • Very close colour
    • Deep · Neutral undertone

    $49

    Ulta BeautyView at Ulta Beauty
  5. Well People Supernatural Complexion Stick

    40 Deep Neutral

    Well People Supernatural Complexion Stick, shade 40 Deep Neutral

    • Very close colour
    • Deep · Neutral undertone

    $18.20

    Ulta BeautyView at Ulta Beauty
  6. Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    60 Dark

    Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation, shade 60 Dark

    • Close colour
    • Deep · Neutral undertone

    $56

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 490, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4N72. Every attribute compared, with its share of the score.

ComparedYour shade4N72Closest match490Score
Shade match55% of overall76
Colour63#895324#925c3dSlight colour differenceColour difference 5.9 (0 is identical)
Depth87DeepDeepSameDepth difference: 5.3
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall90
Skin type90Normal, combination, oilyNormal, dry, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 76/100Shade match 76/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 490.

Same or better

  • $5 less
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Claims not settling into lines

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Listed (alcohol)
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy 490

Best price
$30SephoraSephora
$5 less (14%)

Your shade $35 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.