Light medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
24 of 31 matches
Only showing matches made for dry skin.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $45 at Sephora · product price; shade not separately priced
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Target$8View at Target
Walgreens$8View at Walgreens
Walmart$8View at Walmart
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $45 at Sephora · product price; shade not separately priced
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$3 less (7%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No blurring effect claimed
Retailer shade note: for fair neutral skin with a subtle pink hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta Beauty
Macy's$42View at Macy'sSephora$3 less (7%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNo blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · No blurring effect claimed
Retailer shade note: for very light cool skin with a subtle peach
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta Beauty$5 less (11%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedDoes not claim not settling into linesDoes not claim a lightweight feel
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
Clinique Superpowder Double Face Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$40View at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)$20 less (44%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim not settling into linesContains listed fragranceContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$25 less (56%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: No blurring effect claimed · Does not claim not settling into lines
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty(product price)Same priceMatches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedDoes not claim not settling into linesContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for light neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)$4 less (9%)Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: light neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $9 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly warmer undertoneBuildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage
Retailer shade note: light with warm undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty$37 less (82%)Matches: Very close colourSame neutral undertoneBoth claim not settling into lines
Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautyAmazon$8View at AmazonTarget$8View at TargetWalgreens$8View at WalgreensWalmart$8View at Walmart
CVS$8View at CVSUlta Beauty(product price)$29 less (64%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: very fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta Beauty(product price)$6 less (13%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim not settling into lines
Looks identical · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty$5 less (11%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No blurring effect claimedDoes not claim not settling into linesDoes not claim a lightweight feel
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
Clinique Superpowder Double Face Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$40View at Ulta BeautyMacy's$40View at Macy'sSephoraCosts $15 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly warmer undertoneBuildable rather than full coverageDoes not claim not settling into lines
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair skin with warm tones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNo blurring effect claimedDoes not claim not settling into lines
Looks identical · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: very fair, cool-neutal undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta Beauty(product price)Costs $1 moreMatches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Radiant rather than matte finish
Looks identical · Radiant · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than matte finish
Retailer shade note: neutral beige with neutral undertone for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Radiant rather than matte finish
Looks identical · Radiant · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than matte finish
Retailer shade note: very light beige with neutral undertone for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)$4 less (9%)Matches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim not settling into lines
Looks identical · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: very fair, warm neutral undertone
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $9 moreMatches: Same matte finishBoth claim a blurring effectClaims transfer resistance
Differences: Slightly lighterSlightly cooler undertoneBuildable rather than full coverage
Colour not compared · Matte · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Buildable rather than full coverage
Retailer shade note: light with cool undertones
Low confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)$3 less (7%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo long-wear claimDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines
Retailer shade note: warm undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Radiant rather than matte finish
Very close colour · Radiant · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than matte finish
Retailer shade note: light beige with neutral undertone for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)$3 less (7%)Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Radiant rather than matte finishMedium rather than full coverageDoes not claim not settling into lines
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Contains listed fragrance
Retailer shade note: light with neutral undertone
Medium confidence· Digital match
Rabanne Fresh Touch 24H Radiant Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyShowing 12 of 22 matches
The closest shade to Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation 1N10 Ivory (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
1R12
$35
25.0 Medium Natural
$30
2
$42
Cedar 3.5
$39
Light Beige
$36
2N Neutral
$42
NW13
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
e.l.f. Cosmetics Soft Glam Satin Foundation in 21 Light Neutral, against Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation in 1N10 Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To e.l.f. Cosmetics Soft Glam Satin Foundation in 21 Light Neutral.
6 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Juvia's Place I Am Magic Velvety Matte Foundation in 610 Cebu, against Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation in 1N10 Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I Am Magic Velvety Matte Foundation in 610 Cebu.
4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
e.l.f. Cosmetics Soft Glam Satin Foundation 21 Light Neutral
Ulta BeautyYour shade $45 at Sephora · product price; shade not separately priced
Juvia's Place I Am Magic Velvety Matte Foundation 610 Cebu
Ulta BeautyYour shade $45 at Sephora · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
