HD Skin Matte Velvet Blurring Powder Foundation 1N10 Ivory dupes and alternatives Make Up For Ever
4.2 (1,695)·Light medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: No blurring effect claimed· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
92
Finish & visual result
89
Wear & performance
63
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: very fair, warm-neutral undertones
$39Ulta Beauty(product price)$6 less (13%)4.3 (1,754)
Matches: Near-identical swatch colour· Same neutral undertone· Same matte finish
Differences: Medium rather than full coverage· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
93
Wear & performance
54
Skin suitability
60
Looks identical · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Buildable rather than full coverage· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
93
Wear & performance
68
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol
Matches: Near-identical swatch colour· Same matte finish· Same full coverage
Differences: Slightly cooler undertone· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
89
Wear & performance
63
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: very fair, cool-neutal undertones
$41Ulta Beauty(product price)$4 less (9%)3.9 (7,312)
Matches: Near-identical swatch colour· Same neutral undertone· Same full coverage
Differences: Natural rather than matte finish· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
70
Wear & performance
74
Skin suitability
60
Looks identical · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: very fair, warm neutral undertone
The closest shade to Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation 1N10 Ivory (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
e.l.f. Cosmetics Soft Glam Satin Foundation in 21 Light Neutral, against Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation in 1N10 Ivory. Every attribute compared, with its share of the score.
ComparedYour shade1N10 IvoryClosest shade match21 Light NeutralHow they compareScore
Shade match55% of overall99
Colour60%98#dfb491#e1b590Looks identicalColour difference 0.6 (0 is identical)
Overall match 87/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Studio Fix Powder Plus Foundation in N6, against Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation in 1N10 Ivory. Every attribute compared, with its share of the score.
ComparedYour shade1N10 IvoryClosest overall alternativeN6How they compareScore
Shade match55% of overall98
Colour60%97#dfb491#e2b492Looks identicalColour difference 1.1 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared64
Longevity30%3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/combination/oily skin
Overall match 94/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$21 less (47%)
