HD Skin Matte Velvet Blurring Powder Foundation 1R12 Cool Ivory dupes and alternatives Make Up For Ever
4.2 (1,695)·Light medium · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same cool undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
58
Wear & performance
86
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for oily skin · Contains drying alcohol
Matches: Very close colour· Similar undertone (neutral vs cool)· Same full coverage
Differences: Natural rather than matte finish· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
70
Wear & performance
74
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: very fair, cool-neutral undertones
$20Ulta Beauty(product price)$25 less (56%)4.5 (18)
Matches: Very close colour· Same full coverage· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
81
Wear & performance
68
Skin suitability
67
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily skin
Matches: Very close colour· Same matte finish· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
86
Finish & visual result
81
Wear & performance
54
Skin suitability
84
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines
Matches: Very close colour· Same matte finish· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Medium rather than full coverage· No long-wear claim
Score details
Shade match
85
Finish & visual result
82
Wear & performance
54
Skin suitability
33
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/oily skin
$12.59$17.99Ulta Beauty$32.41 less (72%)4.2 (5,328)
Matches: Very close colour· Same full coverage· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Radiant rather than matte finish· No blurring effect claimed
Score details
Shade match
87
Finish & visual result
48
Wear & performance
82
Skin suitability
84
Very close colour · Radiant · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
Matches: Very close colour· Same full coverage· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
87
Finish & visual result
70
Wear & performance
52
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily skin
Matches: Very close colour· Same cool undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
52
Wear & performance
61
Skin suitability
30
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily skin
Matches: Very close colour· Claims a skin-like finish· Claims transfer resistance
Differences: Neutral rather than cool undertone· Natural matte rather than matte finish· Buildable rather than full coverage
Score details
Shade match
87
Finish & visual result
65
Wear & performance
61
Skin suitability
50
Very close colour · Natural matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Natural matte rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: light shade with neutral undertones
$13.99Ulta Beauty(product price)$31.01 less (69%)4.3 (33,167)
Matches: Very close colour· Same cool undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
52
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Very close colour· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
62
Wear & performance
54
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines
Matches: Very close colour· Similar undertone (neutral vs cool)
Differences: Natural rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
92
Finish & visual result
55
Wear & performance
54
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin
Retailer shade note: very fair, cool-neutral undertones
The closest shade to Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation 1R12 Cool Ivory (Light medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15 in 1C1 Cool Bone, against Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation in 1R12 Cool Ivory. Every attribute compared, with its share of the score.
ComparedYour shade1R12 Cool IvoryClosest shade match1C1 Cool BoneHow they compareScore
Shade match55% of overall97
Colour60%95#ddab8f#ddaf95Looks identicalColour difference 1.4 (0 is identical)
Overall match 80/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Light 25 Cool, against Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation in 1R12 Cool Ivory. Every attribute compared, with its share of the score.
ComparedYour shade1R12 Cool IvoryClosest overall alternativeLight 25 CoolHow they compareScore
Shade match55% of overall96
Colour60%95#ddab8f#d7a68aLooks identicalColour difference 1.5 (0 is identical)
Overall match 92/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)Same price
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