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HD Skin Matte Velvet Blurring Powder Foundation 1R02 Cool Alabaster dupes and alternatives Make Up For Ever

Light · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tarte Face Tape Full Coverage Foundation 22N Light Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Make Up For Ever
1R02 Cool AlabasterChange shade
Depth and undertone: Light · Cool · rosy
Finish and coverage: Matte · Full coverage
The match
Tarte
22N Light Neutral
Depth and undertone: Fair · Cool
Finish and coverage: Matte · Full coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Best price
$42SephoraSephora
$3 less (7%)

Your shade $45 at Sephora

SephoraView at Sephora

Closest overall alternative: NARS Natural Matte Longwear Foundation VIENNA

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Make Up For Ever
1R02 Cool AlabasterChange shade
Depth and undertone: Light · Cool · rosy
Finish and coverage: Matte · Full coverage
The match
NARS
VIENNA
Depth and undertone: Fair · Cool
Finish and coverage: Matte · Full coverage
Overall match
94out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
100
Wear (Wear & performance)
72
Skin (Skin suitability)
100
Best price
$55SephoraSephora
Costs $10 more

Your shade $45 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 98
    $49Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Near-identical swatch colourSame cool undertoneSame matte finish

    Differences: No blurring effect claimedDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    98
    Finish & visual result
    89
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: very fair, cool-neutal undertones

    Medium confidence· Digital match

    View match
  2. #4 · Charlotte Tilbury

    Airbrush Flawless Foundation

    4 Cool
    Shade match 98
    $52SephoraSephoraCosts $7 more

    Matches: Near-identical swatch colourSame cool undertoneSame matte finish

    Differences: Medium rather than full coverageDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    98
    Finish & visual result
    82
    Wear & performance
    67
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: fair with cool undertones

    High confidence· Digital match

    View match
  3. #5 · TIRTIR

    Mask Fit AI Filter Cushion

    21C COOL IVORY
    Shade match 96
    $25Ulta BeautyUlta Beauty(product price)$20 less (44%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Does not claim not settling into linesContains listed fragranceContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light with cool undertone

    High confidence· Digital match

    View match
  4. #6 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Sand (C-036)
    Shade match 97
    $58SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame cool undertoneSame matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    97
    Finish & visual result
    74
    Wear & performance
    75
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: Light, cool undertones

    High confidence· Digital match

    View match
  5. #7 · Armani Beauty

    Luminous Silk Foundation

    3.75
    Shade match 97
    $69SephoraSephoraCosts $24 more

    Matches: Near-identical swatch colourSame cool undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination skin

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair, cool pink

    High confidence· Digital match

    View match
  6. #8 · Armani Beauty

    Luminous Silk Foundation

    1
    Shade match 96
    $69SephoraSephoraCosts $24 more

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination skin

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair, cool peach

    High confidence· Digital match

    View match
  7. #9 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    20 Light Cool
    Shade match 97
    $8Ulta BeautyUlta Beauty(product price)$37 less (82%)

    Matches: Near-identical swatch colourSame cool undertoneBoth claim not settling into lines

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    86
    Skin suitability
    90

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: light with cool undertones

    Medium confidence· Digital match

    View match
  8. #10 · KimChi Chic Beauty

    A Really Good Foundation

    103L
    Shade match 87
    $29Ulta BeautyUlta Beauty(product price)$16 less (36%)

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural matte rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    90

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural matte rather than matte finish · No blurring effect claimed

    Retailer shade note: Fair with Neutral Undertones

    Medium confidence· Digital match

    View match
  9. Shade match 91
    $45Ulta BeautyUlta Beauty(product price)Same price

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for fair neutral skin with a subtle yellow hue

    High confidence· Digital match

    View match
  10. #12 · NARS

    Light Reflecting Foundation

    Vienna
    Shade match 97
    $55SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame cool undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: L4.5 - light with cool undertones

    High confidence· Digital match

    View match
  11. Shade match 88
    $60SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light skin with neutral tones

    High confidence· Digital match

    View match
  12. #14 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Sand (N-030)
    Shade match 90
    $58Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Near-identical swatch colourSame matte finishClaims transfer resistance

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    74
    Wear & performance
    75
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: light, neutral undertones

    High confidence· Digital match

    View match
  13. Shade match 84
    $53SephoraSephoraCosts $8 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Fair with Pinky Undertones

    High confidence· Digital match

    View match
  14. #16 · Clinique

    Superpowder Double Face Makeup Foundation

    Matte Cream
    Shade match 90
    $40Ulta BeautyUlta Beauty$5 less (11%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: No blurring effect claimedDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  15. Shade match 89
    $39.50Ulta BeautyUlta Beauty(product price)$5.50 less (12%)

    Matches: Near-identical swatch colourSame matte finishBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    72
    Skin suitability
    67

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Not marketed for normal skin

    Retailer shade note: light skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · Clinique

    Superpowder Double Face Makeup Foundation

    Matte Beige
    Shade match 89
    $40Ulta BeautyUlta Beauty$5 less (11%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: No blurring effect claimedDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  17. #19 · Kylie Cosmetics

    Natural Blur Powder Foundation

    2WN
    Shade match 83
    $38Ulta BeautyUlta Beauty(product price)$7 less (16%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    93
    Wear & performance
    64
    Skin suitability
    90

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage

    Retailer shade note: fair with warm neutral undertones

    High confidence· Digital match

    View match
  18. Shade match 87
    $45Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for fair neutral skin with a peach hue

    High confidence· Digital match

    View match
  19. Shade match 81
    $69SephoraSephoraCosts $24 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    72
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: fair with warm undertones

    High confidence· Digital match

    View match
  20. #22 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2C Madeleine
    Shade match 80
    $54Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    72
    Skin suitability
    84

    Colour not compared · Matte · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Buildable rather than full coverage

    Retailer shade note: light with cool undertones

    Low confidence· Digital match

    View match
  21. Shade match 90
    $8Ulta BeautyUlta Beauty(product price)$37 less (82%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: fair or light skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  22. Shade match 80
    $14.59TargetTarget$30.41 less (68%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Does not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  23. #25 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    4.5 N
    Shade match 88
    $48SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: light with neutral undertones

    High confidence· Digital match

    View match
  24. Shade match 77
    $53SephoraSephoraCosts $8 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    77
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Fair with Yellow Undertones

    High confidence· Digital match

    View match
  25. #27 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    13.5Y Light
    Shade match 79
    $24SephoraSephora$21 less (47%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesNot marketed for combination/oily skin

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    33

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: light, yellow undertone

    High confidence· Digital match

    View match
  26. Shade match 90
    $39SephoraSephora$6 less (13%)

    Matches: Near-identical swatch colourSame full coverageAdds SPF 50

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: warm to neutral undertones

    Medium confidence· Digital match

    View match
  27. Shade match 89
    $45Ulta BeautyUlta Beauty(product price)Same price

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    58
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: level-one light with a neutral undertone

    Medium confidence· Digital match

    View match
  28. #30 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Warm Porcelain (W-016)
    Shade match 80
    $58SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame matte finishClaims transfer resistance

    Differences: Slightly warmer undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    74
    Wear & performance
    75
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: Fair skin, warm undertones

    High confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation 1R02 Cool Alabaster (Light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1R12

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1R12

    • Very close colour
    • Light · Cool undertone

    $35

Closest concealers

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Peach

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Peach

    • Looks identical
    • Light · Cool · rosy undertone

    $8

  2. Tarte Shape Tape Full Coverage Matte Concealer

    22N light neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 22N light neutral

    • Very close colour
    • Light · Cool undertone

    $32

  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Light 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Light 4

    • Very close colour
    • Fair · Cool · pink undertone

    $22

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Cotton Candy 2.3 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Cotton Candy 2.3 Beige

    • Close colour
    • Light · Cool · pink undertone

    $31

  5. Clinique Even Better All-Over Concealer + Eraser

    CN 40 Cream Chamois

    Clinique Even Better All-Over Concealer + Eraser, shade CN 40 Cream Chamois

    • Very close colour
    • Light · Neutral · neutral pink undertone

    $22

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Ecru 3.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Ecru 3.3

    • Very close colour
    • Light · Cool · rosy undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Face Tape Full Coverage Foundation in 22N Light Neutral, against Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation in 1R02 Cool Alabaster. Every attribute compared, with its share of the score.

ComparedYour shade1R02 Cool AlabasterClosest shade match22N Light NeutralScore
Shade match55% of overall99
Colour98#edc2a0#f0c3a0Looks identicalColour difference 0.6 (0 is identical)
Depth99LightFairCloseDepth difference: 0.7
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 94/100Shade match 99/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 22N Light Neutral.

Same or better

  • $3 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Fragrance is listed in the formula

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

NARS Natural Matte Longwear Foundation in VIENNA, against Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation in 1R02 Cool Alabaster. Every attribute compared, with its share of the score.

ComparedYour shade1R02 Cool AlabasterClosest overall alternativeVIENNAScore
Shade match55% of overall98
Colour97#edc2a0#f2c6a3Looks identicalColour difference 1.1 (0 is identical)
Depth97LightFairCloseDepth difference: 2.1
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared72
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 94/100Shade match 98/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Matte Longwear Foundation in VIENNA.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Both claim 24-hour wear
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Tarte Face Tape Full Coverage Foundation 22N Light Neutral

Best price
$42SephoraSephora
$3 less (7%)

Your shade $45 at Sephora

SephoraView at Sephora

Closest overall alternative

NARS Natural Matte Longwear Foundation VIENNA

Best price
$55SephoraSephora
Costs $10 more

Your shade $45 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.