Brown · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
26 matches
26 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Format: felt tip pen. Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $10.99 at Ulta Beauty
R.E.M. Beauty At The Borderline Eyeliner Marker
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta BeautyThe most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $10.99 at Ulta Beauty
Stila Stay All Day Waterproof Liquid Eye Liner - Micro Tip
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyNot compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $3.01 moreMatches: Same form: liquidSame texture: liquidSame finish: matte
No material differences in the data we have.
Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: brown
Medium confidence· Digital match
Sacheu Long Wear Liquid Eyeliner STAY-N
Every store that sells this shade · prices as last checked
Ulta Beauty$14View at Ulta Beauty
SephoraCosts $14.01 moreMatches: Same form: liquidSame tip: brush tipSame texture: liquid
No material differences in the data we have.
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: rich chocolate
Medium confidence· Digital match
KVD Beauty Tattoo Liner Waterproof Liquid Eyeliner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25View at Ulta BeautyUlta BeautyCosts $1 moreMatches: Same form: liquidSame texture: liquidSame finish: matte
No material differences in the data we have.
Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Physicians Formula Eye Booster Lash 2-in-1 Boosting Eyeliner & Serum
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautyUlta BeautyCosts $1.01 moreMatches: Same form: liquidSame tip: brush tipSame texture: liquid
No material differences in the data we have.
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
NYX Professional Makeup Epic Wear Long Lasting Liquid Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta BeautyCosts $11.01 moreMatches: Same form: liquidSame tip: brush tipSame texture: liquid
No material differences in the data we have.
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Rare Beauty Perfect Strokes Matte Liquid Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$22View at Ulta BeautyUlta Beauty$0.99 less (9%)Matches: Same form: liquidSame tip: brush tipSame texture: liquid
No material differences in the data we have.
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
NYX Professional Makeup Vivid Matte Longwear Liquid Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautySephoraCosts $8.01 moreMatches: Same form: liquidSame texture: liquidSame finish: matte
No material differences in the data we have.
Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: matte black
Medium confidence· Digital match
ONE/SIZE Point Made Waterproof Liquid Eyeliner Pen
Every store that sells this shade · prices as last checked
Sephora$19View at SephoraUlta Beauty$6.99 less (64%)Matches: Same form: liquidSame finish: matteSimilar longevity
No material differences in the data we have.
Not compared: tip, texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
e.l.f. Cosmetics Waterproof Eyeliner Pen
Every store that sells this shade · prices as last checked
Ulta Beauty$4View at Ulta BeautySephoraCosts $15.01 moreMatches: Same form: liquidSame texture: liquidSame finish: matte
No material differences in the data we have.
Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: matte black
Medium confidence· Digital match
Haus Labs Clear Cut Waterproof Liquid Eyeliner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta BeautyCosts $2 moreMatches: Same form: liquidSame tip: brush tipSame texture: liquid
No material differences in the data we have.
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Revlon ColorStay Lash Serum + Liner Liquid Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$12.99View at Ulta BeautySephoraCosts $57.01 moreMatches: Same form: liquidSame texture: liquidSimilar longevity
No material differences in the data we have.
Not compared: tip, finish, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: black
Medium confidence· Digital match
Tom Ford Eye Defining Pen Liquid Eyeliner Duo for Ultimate Precision
Every store that sells this shade · prices as last checked
Sephora$68View at SephoraUlta Beauty$6.99 less (64%)Matches: Same form: liquidSimilar tipSame texture: liquid
No material differences in the data we have.
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
e.l.f. Cosmetics Expert Liquid Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$4View at Ulta BeautySephoraCosts $4.01 moreMatches: Same form: liquidSimilar tipSame texture: liquid
No material differences in the data we have.
Not compared: finish, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Sephora Collection Long Lasting Eyeliner High Precision Brush
Every store that sells this shade · prices as last checked
Sephora$15View at SephoraUlta BeautyCosts $15.01 moreMatches: Same form: liquidSame texture: liquidSame finish: matte
Differences: Different stated wear times
Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Different stated wear times
Medium confidence· Digital match
MAC Cosmetics Liquidlast 24-Hour Waterproof Liquid Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautySephoraCosts $11.01 moreMatches: Same form: liquidSame texture: liquidSame finish: matte
Differences: Felt tip rather than brush tip
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Felt tip rather than brush tip
Retailer shade note: matte dark brown
Medium confidence· Digital match
Anastasia Beverly Hills Matte Liquid Eyeliner
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty$22View at Ulta BeautySephoraCosts $14.01 moreMatches: Same form: liquidSame texture: liquidSame finish: matte
Differences: Felt tip rather than brush tip
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Felt tip rather than brush tip
Retailer shade note: chocolate brown
Medium confidence· Digital match
Stila Stay All Day Waterproof Liquid Eye Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25View at Ulta BeautySephoraCosts $8.61 moreMatches: Same form: liquidSame texture: liquidSame finish: matte
Differences: Felt tip rather than brush tip
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Felt tip rather than brush tip
Retailer shade note: matte black, brush tip
Medium confidence· Digital match
Urban Decay 24/7 Inks Easy Ergonomic Liquid Eyeliner Pen
Every store that sells this shade · prices as last checked
Sephora$19.60View at SephoraUlta Beauty$28View at Ulta BeautyUlta Beauty$4.99 less (45%)Matches: Same form: liquidSame finish: matteSimilar longevity
Differences: Felt tip rather than brush tip
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Felt tip rather than brush tip
Medium confidence· Digital match
e.l.f. Cosmetics Intense Ink Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$6View at Ulta BeautySephoraCosts $18.01 moreMatches: Same form: liquidSame texture: liquidSame finish: matte
Differences: Felt tip rather than brush tip
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Felt tip rather than brush tip
Retailer shade note: black
Medium confidence· Digital match
ILIA Clean Line Liquid Liner
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautySephoraCosts $16.01 moreMatches: Same form: liquidSame texture: liquid
Differences: Satin rather than matteDifferent stated wear times
Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Satin rather than matte · Different stated wear times
Retailer shade note: chocolate brown
Medium confidence· Digital match
Too Faced Better Than Sex Easy Glide Waterproof Liquid Eyeliner
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beauty$27View at Ulta BeautyUlta BeautyCosts $13.01 moreMatches: Same form: liquidSame texture: liquidSimilar longevity
Differences: Felt tip rather than brush tipSatin rather than matte
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Felt tip rather than brush tip · Satin rather than matte
Retailer shade note: satin chocolate brown
Medium confidence· Digital match
Fenty Beauty Flyliner Longwear Liquid Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautyUlta Beauty$0.99 less (9%)Matches: Same form: liquidSame texture: liquidSame finish: matte
Differences: Felt tip rather than brush tipDifferent stated wear times
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Felt tip rather than brush tip · Different stated wear times
Medium confidence· Digital match
NYX Professional Makeup Epic Ink Waterproof Liquid Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautyUlta BeautyCosts $15.01 moreMatches: Same form: liquidSame texture: liquidSame finish: matte
Differences: Felt tip rather than brush tipDifferent stated wear times
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Felt tip rather than brush tip · Different stated wear times
Medium confidence· Digital match
Benefit Cosmetics Roller Liner Waterproof Liquid Eyeliner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautyUlta Beauty$2.99 less (27%)Matches: Same form: liquidSame finish: matte
No material differences in the data we have.
Not compared: tip, texture, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: brown
Medium confidence· Digital match
e.l.f. Cosmetics H2O Proof Inkwell Waterproof Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautySephoraCosts $17.01 moreMatches: Same form: liquidSame texture: liquidSimilar longevity
Differences: Not sold in your colourGlitter rather than matte
Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Glitter rather than matte
Retailer shade note: peachy champagne shimmer with silver and multi-color glitter
Medium confidence· Digital match
Urban Decay Moondust Liquid Glitter Eyeliner
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautyShowing 12 of 25 matches
R.E.M. Beauty At The Borderline Eyeliner Marker in teddy, against Maybelline Eyestudio Master Precise All Day Liquid Eyeliner in Forest Brown. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To R.E.M. Beauty At The Borderline Eyeliner Marker in teddy.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Stila Stay All Day Waterproof Liquid Eye Liner - Micro Tip in Dark Brown, against Maybelline Eyestudio Master Precise All Day Liquid Eyeliner in Forest Brown. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Stila Stay All Day Waterproof Liquid Eye Liner - Micro Tip in Dark Brown.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
R.E.M. Beauty At The Borderline Eyeliner Marker teddy
Ulta BeautyYour shade $10.99 at Ulta Beauty
Stila Stay All Day Waterproof Liquid Eye Liner - Micro Tip Dark Brown
Ulta BeautyYour shade $10.99 at Ulta Beauty
35 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
