Black · Deep / dark
Closest overall alternative is the most similar mascara: effect 45%, formula 30%, waterproof 15%, brush 10%. Colour is a filter, not a score.
30 matches
30 matches
The most similar mascara overall: effect 45%, formula 30%, waterproof 15%, brush 10%.
Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $13.99 at Ulta Beauty
Maybelline Volum' Express The Falsies Waterproof Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautyNot compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyCosts $2 moreMatches: Similar effectSame formula: waterproofSame waterproof: waterproof
No material differences in the data we have.
Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
L'Oréal Paris Telescopic Lift Waterproof Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$15.99View at Ulta Beauty
SephoraCosts $16.01 moreMatches: Similar effectSame formula: waterproofSame waterproof: waterproof
No material differences in the data we have.
Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: black
Medium confidence· Digital match
Lancôme Lash Idôle Lash-Lifting Waterproof Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautySephoraCosts $14.01 moreMatches: Similar effectSame formula: waterproofSame waterproof: waterproof
No material differences in the data we have.
Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
IT Cosmetics Superhero Volumizing Waterproof Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautyUlta BeautySame priceMatches: Same formula: waterproofSame waterproof: waterproof
Differences: 3 of 5 effects shared
Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 5 effects shared
Medium confidence· Digital match
L'Oréal Paris Voluminous Lash Paradise Waterproof Volume Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13.99View at Ulta BeautySephoraCosts $20.01 moreMatches: Same formula: waterproofSame waterproof: waterproof
Differences: 3 of 5 effects shared
Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 5 effects shared
Retailer shade note: deep black
Medium confidence· Digital match
Yves Saint Laurent Lash Clash Extreme Volume Mascara
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$9 less (64%)Matches: Same formula: waterproofSame waterproof: waterproof
Differences: 3 of 5 effects shared
Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 5 effects shared
Retailer shade note: Black
Medium confidence· Digital match
Essence Lash Princess False Lash Effect Waterproof Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$4.99View at Ulta BeautySephoraCosts $14.01 moreMatches: Same formula: waterproofSame waterproof: waterproof
Differences: 4 of 7 effects shared
Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 7 effects shared
Medium confidence· Digital match
Tarte Lights, Camera, Splashes Waterproof Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautySephoraCosts $10.01 moreMatches: Same formula: waterproofSame waterproof: waterproof
Differences: 4 of 7 effects shared
Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 7 effects shared
Medium confidence· Digital match
Rare Beauty Perfect Strokes Universal Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty$24View at Ulta BeautySephoraCosts $15.01 moreMatches: Same formula: waterproofSame waterproof: waterproof
Differences: 4 of 7 effects shared
Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 7 effects shared
Medium confidence· Digital match
Too Faced Better Than Sex Volumizing & Lengthening Waterproof Mascara
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautyUlta BeautySame priceMatches: Similar effect
Differences: Yours is waterproof and this one does not say, so it cannot rate at the topFibre rather than waterproof
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Yours is waterproof and this one does not say, so it cannot rate at the top · Fibre rather than waterproof
Medium confidence· Digital match
CoverGirl Lash Blast Cleantopia Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13.99View at Ulta BeautyUlta BeautySame priceMatches: Same effect: dramatic, lifting, lengthening, volumising, separating
Differences: Yours is waterproof and this one is not, so it cannot rate as a strong matchRegular rather than waterproofYours is waterproof; this one is not
Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Yours is waterproof and this one is not, so it cannot rate as a strong match · Regular rather than waterproof · Yours is waterproof; this one is not
Medium confidence· Digital match
Maybelline Falsies Lash Lift Washable Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13.99View at Ulta BeautySephoraCosts $15.01 moreMatches: Same formula: waterproofSame waterproof: waterproof
Differences: 2 of 5 effects shared
Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 2 of 5 effects shared
Retailer shade note: pitch black
Medium confidence· Digital match
Benefit Cosmetics BADgal BANG! Volumizing Waterproof Mascara
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautyUlta Beauty$3 less (21%)Matches: Same formula: waterproofSame waterproof: waterproof
Differences: 2 of 5 effects shared
Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 2 of 5 effects shared
Medium confidence· Digital match
Maybelline Volum' Express The Colossal Waterproof Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautyUlta BeautySame priceMatches: Same formula: waterproofSame waterproof: waterproof
Differences: 2 of 5 effects shared
Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 2 of 5 effects shared
Medium confidence· Digital match
Maybelline Lash Sensational Sky High Waterproof Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13.99View at Ulta BeautySephoraCosts $21.01 moreMatches: Same formula: waterproofSame waterproof: waterproof
Differences: 2 of 5 effects shared
Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 2 of 5 effects shared
Retailer shade note: jet black
Medium confidence· Digital match
Dior Diorshow Waterproof Mascara
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraUlta Beauty$35View at Ulta BeautySephoraCosts $14.01 moreMatches: Similar effect
Differences: Yours is waterproof and this one does not say, so it cannot rate at the top
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Yours is waterproof and this one does not say, so it cannot rate at the top
Medium confidence· Digital match
Tarte Maneater Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautySephoraCosts $8.01 moreMatches: Same waterproof: waterproof
Differences: 4 of 6 effects shared
Not compared: formula, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 6 effects shared
Retailer shade note: black
Medium confidence· Digital match
Fenty Beauty Hella Thicc Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty$22View at Ulta BeautySephoraCosts $15.01 moreMatches: Similar effect
Differences: Yours is waterproof and this one does not say, so it cannot rate at the top
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Yours is waterproof and this one does not say, so it cannot rate at the top
Medium confidence· Digital match
Benefit Cosmetics BADgal BANG! Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautyUlta BeautyCosts $1 moreMatches: Similar effect
Differences: Yours is waterproof and this one does not say, so it cannot rate at the topTubing rather than waterproof
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Yours is waterproof and this one does not say, so it cannot rate at the top · Tubing rather than waterproof
Medium confidence· Digital match
Milani Highly Rated Lash Extensions XL Volumizing Tubing Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta BeautySephoraCosts $16.01 moreMatches: Similar effect
Differences: Yours is waterproof and this one does not say, so it cannot rate at the top
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Yours is waterproof and this one does not say, so it cannot rate at the top
Medium confidence· Digital match
Lancôme Monsieur Big Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautyUlta BeautyCosts $15.01 moreMatches: Similar effect
Differences: Yours is waterproof and this one does not say, so it cannot rate at the top
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Yours is waterproof and this one does not say, so it cannot rate at the top
Medium confidence· Digital match
RMS Beauty Straight Up Volumizing Peptide Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautySephoraCosts $6.01 moreMatches: Similar effect
Differences: Yours is waterproof and this one does not say, so it cannot rate at the topFibre rather than waterproof
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Yours is waterproof and this one does not say, so it cannot rate at the top · Fibre rather than waterproof
Retailer shade note: rich black
Medium confidence· Digital match
Grande Cosmetics GrandeMASCARA Conditioning Peptide Mascara
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraUlta Beauty$25View at Ulta BeautyUlta Beauty$3 less (21%)Matches: Similar effect
Differences: Yours is waterproof and this one does not say, so it cannot rate at the top
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Yours is waterproof and this one does not say, so it cannot rate at the top
Medium confidence· Digital match
Maybelline Volum' Express The Falsies Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautyUlta BeautyCosts $15.01 moreMatches: Similar effect
Differences: Yours is waterproof and this one does not say, so it cannot rate at the topTubing rather than waterproof
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Yours is waterproof and this one does not say, so it cannot rate at the top · Tubing rather than waterproof
Medium confidence· Digital match
Too Faced Ribbon Wrapped Lash Extreme Length Tubing Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautyUlta BeautyCosts $2 moreMatches: Similar effect
Differences: Yours is waterproof and this one is not, so it cannot rate as a strong matchRegular rather than waterproofYours is waterproof; this one is not
Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Yours is waterproof and this one is not, so it cannot rate as a strong match · Regular rather than waterproof · Yours is waterproof; this one is not
Medium confidence· Digital match
L'Oréal Paris Telescopic Lift Washable Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$15.99View at Ulta BeautySephoraCosts $2.01 moreNothing compared the same
Differences: Yours is waterproof and this one does not say, so it cannot rate at the top5 of 7 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Yours is waterproof and this one does not say, so it cannot rate at the top · 5 of 7 effects shared
Medium confidence· Digital match
Too Faced Better Than Sex Volumizing & Lengthening Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$0.99 less (7%)Nothing compared the same
Differences: Yours is waterproof and this one does not say, so it cannot rate at the top5 of 7 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Yours is waterproof and this one does not say, so it cannot rate at the top · 5 of 7 effects shared
Medium confidence· Digital match
Kylie Cosmetics Wisp Lash Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautySephoraCosts $15.01 moreNothing compared the same
Differences: Yours is waterproof and this one does not say, so it cannot rate at the top5 of 7 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Yours is waterproof and this one does not say, so it cannot rate at the top · 5 of 7 effects shared
Medium confidence· Digital match
Benefit Cosmetics They're Real Lengthening Mascara
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautyUlta BeautySame priceMatches: Same formula: waterproofSame waterproof: waterproof
Differences: 1 of 5 effects shared
Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 1 of 5 effects shared
Medium confidence· Digital match
Maybelline Lash Sensational Waterproof Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13.99View at Ulta BeautyShowing 12 of 29 matches
Maybelline Volum' Express The Falsies Waterproof Mascara in Very Black, against Maybelline Falsies Lash Lift Waterproof Mascara in Very Black. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Volum' Express The Falsies Waterproof Mascara in Very Black.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Ulta BeautyYour shade $13.99 at Ulta Beauty
30 similar shades scored two ways: the overall match on effect, formula, waterproof wear and brush. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
