Beautler.Your beauty butler

Fit Me Dewy + Smooth Foundation 102 Fair Porcelain dupes and alternatives Maybelline

Very fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Finish

Formulation

Preferences

Avoid an ingredient

Sort

2 of 30

Only showing matches with full coverage.

Closest shade matchClosest overall alternative: L'Oréal Paris Infallible 32H Fresh Wear Foundation 390 Snow

The equivalent shade and the most similar foundation overall.

The match
L'Oréal Paris
390 Snow
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Natural · Full coverage
Overall match
76out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
49
Wear (Wear & performance)
51
Skin (Skin suitability)
76
Shade match
96out of 100
Colour
93
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$14.97WalmartWalmart
Costs $0.97 more

Your shade $14 at Walmart

WalmartView at Walmart

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 90
    $55SephoraSephoraCosts $41 more

    Matches: Very close colourSame neutral undertoneClaims 16-hour wear

    Differences: Natural rather than radiant finishFull rather than light coverageNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    49
    Wear & performance
    54
    Skin suitability
    87

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than light coverage · No SPF

    Retailer shade note: L1.5 - Very light with neutral undertones, and a light pink tone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 102 Fair Porcelain (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    001 Cool Ivory

    Maybelline Fit Me Natural Finish Concealer, shade 001 Cool Ivory

    • Close colour
    • Very fair · Cool undertone

    $10.99

Closest concealers

  1. Clinique Even Better All-Over Concealer + Eraser

    WN 01 Flax

    Clinique Even Better All-Over Concealer + Eraser, shade WN 01 Flax

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $22

  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    325 Eggshell

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 325 Eggshell

    • Looks identical
    • Very fair

    $15.99

  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 1

    • Very close colour
    • Very fair · Neutral undertone

    $22

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    1W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 1W

    • Very close colour
    • Very fair · Warm undertone

    $30

  5. NARS Soft Matte Complete Concealer

    Vanilla

    NARS Soft Matte Complete Concealer, shade Vanilla

    • Close colour
    • Very fair · Neutral undertone

    $36

  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    1.5 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 1.5 Fair

    • Close colour
    • Very fair · Warm undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris Infallible 32H Fresh Wear Foundation in 390 Snow, against Maybelline Fit Me Dewy + Smooth Foundation in 102 Fair Porcelain. Every attribute compared, with its share of the score.

ComparedYour shade102 Fair PorcelainClosest match390 SnowScore
Shade match55% of overall96
Colour93#ffeee2#fce8d9Very close colourColour difference 1.8 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared49
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage40LightFullDifferentFull coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity40Not listed32-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 76/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 32H Fresh Wear Foundation in 390 Snow.

Same or better

  • Very close colour
  • Same neutral undertone
  • Claims 32-hour wear
  • Claims transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel
  • SPF 25 instead of SPF 18

Different

  • Natural finish instead of radiant
  • Full rather than light coverage
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 18SPF 25
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy 390 Snow

Best price
$14.97WalmartWalmart
Costs $0.97 more

Your shade $14 at Walmart

WalmartView at Walmart

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.