Fit Me Dewy + Smooth Foundation 120 Classic Ivory dupes and alternatives Maybelline
4.3 (75,747)·Fair · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than radiant finish· Buildable rather than light coverage· Does not claim a lightweight feel
Score details
Shade match
95
Finish & visual result
62
Wear & performance
40
Skin suitability
87
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than light coverage · Does not claim a lightweight feel · Contains listed fragrance · No SPF
Retailer shade note: light skin with neutral undertones
The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 120 Classic Ivory (Fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Unleashia Satin Wear Healthy-Green Cushion Foundation in 14N Rosy Cheeks, against Maybelline Fit Me Dewy + Smooth Foundation in 120 Classic Ivory. Every attribute compared, with its share of the score.
ComparedYour shade120 Classic IvoryClosest shade match14N Rosy CheeksHow they compareScore
Shade match55% of overall98
Colour60%97#f3cfb3#f5d0b6Looks identicalColour difference 1.0 (0 is identical)
Depth15%99FairVery fairCloseDepth difference: 0.7
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Overall match 85/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20 in 2.5N, against Maybelline Fit Me Dewy + Smooth Foundation in 120 Classic Ivory. Every attribute compared, with its share of the score.
ComparedYour shade120 Classic IvoryClosest overall alternative2.5NHow they compareScore
Shade match55% of overall93
Colour60%94#f3cfb3#f5cdb2Very close colourColour difference 1.6 (0 is identical)
Depth15%99FairFairSameDepth difference: 0.4
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 2 of 4 compared91
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevity30%—not comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type100%87Dry, normalNormal, dry, oilyBoth marketed for dry/normal skin
Overall match 93/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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