Light medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Preferences
24 of 31 matches
Only showing matches without alcohol denat.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $11.99 at Ulta Beauty · lowest price $15.97 at Walmart
NYX Professional Makeup Buttermelt Glaze Skin Tint SPF 30
Every store that sells this shade · prices as last checked
Walmart$15.97View at Walmart
CVS$15.99View at CVS
Target$15.99View at Target
Walgreens$15.99View at WalgreensUlta Beauty$16View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $11.99 at Ulta Beauty · lowest price $14.97 at Walmart
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beauty$17.99View at Ulta BeautyCVS$17.99View at CVSRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $26.01 moreMatches: Same neutral undertoneSame radiant finishSame light coverage
Differences: No SPF
Close colour · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No SPF
Retailer shade note: for light to light-medium skin
Medium confidence· Digital match
Laura Geller Baked Balance-n-Glow Illuminating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)Costs $26.01 moreMatches: Very close colourClaims a skin-like finishBoth claim a lightweight feel
Differences: Slightly cooler undertoneLight-medium rather than light coverage
Very close colour · Light-medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · Light-medium rather than light coverage
Retailer shade note: light medium cool
Medium confidence· Digital match
Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $36.01 moreMatches: Very close colourSame radiant finishSame light coverage
Differences: Slightly warmer undertoneNo SPF
Very close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · No SPF
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$48View at Ulta BeautyUlta BeautyCosts $26.01 moreMatches: Same radiant finishSame light coverageClaims a blurring effect
Differences: Slightly deeperOlive rather than neutral undertoneNo SPF
Close colour · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Olive rather than neutral undertone · No SPF
Retailer shade note: for medium to olive skin
Medium confidence· Digital match
Laura Geller Baked Balance-n-Glow Illuminating Foundation
Every store that sells this shade · prices as last checked
Ulta BeautyCosts $37.01 moreMatches: Very close colourSame radiant finish
Differences: Full rather than light coverageDoes not claim a lightweight feelNo SPF
Very close colour · Radiant · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than light coverage · Does not claim a lightweight feel · No SPF
Retailer shade note: rich medium
Low confidence· Digital match
IT Cosmetics Celebration Foundation Illumination
Every store that sells this shade · prices as last checked
Ulta Beauty$49View at Ulta BeautySephoraCosts $34.01 moreMatches: Same neutral undertoneClaims a blurring effectClaims long-wearing
Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF
Retailer shade note: mid fair - neutral, slightly golden
Medium confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraSephoraCosts $36.01 moreMatches: Same radiant finishSame light coverageClaims a blurring effect
Differences: Slightly cooler undertoneDoes not claim a lightweight feel
Close colour · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · Does not claim a lightweight feel
Retailer shade note: Light-medium with cool undertones
Medium confidence· Digital match
ILIA Super Serum Skin Tint SPF 40
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $34.01 moreMatches: Same neutral undertoneClaims a blurring effectClaims long-wearing
Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF
Retailer shade note: dark fair - neutral
Medium confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraSephoraCosts $25.01 moreMatches: Same neutral undertoneClaims a blurring effectClaims long-wearing
Differences: Slightly deeperNatural rather than radiant finishBuildable rather than light coverage
Close colour · Natural · Buildable coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Buildable rather than light coverage · No SPF
Retailer shade note: Medium skin with a neutral undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephoraCosts $25.01 moreMatches: Same neutral undertoneClaims a blurring effectClaims long-wearing
Differences: Natural rather than radiant finishBuildable rather than light coverageNo SPF
Close colour · Natural · Buildable coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than light coverage · No SPF
Retailer shade note: Light-Medium skin with a pinky-beige undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephoraCosts $27.01 moreMatches: Very close colourSame radiant finishClaims a skin-like finish
Differences: Slightly deeperSlightly cooler undertoneMedium rather than light coverage
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Medium rather than light coverage · Not marketed for normal skin · Contains listed fragrance
Retailer shade note: tan with cool red undertones
Medium confidence· Digital match
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sSephoraCosts $36.01 moreMatches: Same neutral undertoneClaims a skin-like finishClaims a blurring effect
Differences: Slightly lighterNatural rather than radiant finishMedium rather than light coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than light coverage · No SPF
Retailer shade note: medium tan with neutral undertones
Medium confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $4 moreMatches: Same radiant finishClaims long-wearingClaims not settling into lines
Differences: Slightly cooler undertoneBuildable rather than light coverageDoes not claim a lightweight feel
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than light coverage · Does not claim a lightweight feel · No SPF
Retailer shade note: light with cool undertones
Medium confidence· Digital match
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$15.99View at CVSUlta BeautyCosts $5 moreMatches: Same neutral undertoneClaims a blurring effectClaims not settling into lines
Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for dry/normal skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry/normal skin
Retailer shade note: light-medium neutral
Medium confidence· Digital match
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Walmart$12.98View at WalmartUlta Beauty$16.99View at Ulta BeautyUlta Beauty(product price)Costs $37.01 moreMatches: Same light coverageClaims 12-hour wearClaims not settling into lines
Differences: Slightly cooler undertoneNatural rather than radiant finishNot marketed for normal skin
Close colour · Natural · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · Not marketed for normal skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautySephoraCosts $36.01 moreMatches: Claims a skin-like finishClaims a blurring effectClaims long-wearing
Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · No SPF
Retailer shade note: light medium with peach undertones
Medium confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyTargetCosts $18.01 moreMatches: Same neutral undertoneClaims a skin-like finishClaims long-wearing
Differences: Natural rather than radiant finishBuildable rather than light coverageNo SPF
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than light coverage · No SPF
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetTargetCosts $18.01 moreMatches: Same neutral undertoneClaims a skin-like finishClaims long-wearing
Differences: Natural rather than radiant finishBuildable rather than light coverageNo SPF
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than light coverage · No SPF
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty(product price)Costs $1 moreMatches: Same neutral undertoneClaims not settling into lines
Differences: Natural rather than radiant finishDoes not claim a lightweight feelNo SPF
Close colour · Natural finish
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim a lightweight feel · No SPF
Retailer shade note: neutral light
Medium confidence· Digital match
Maybelline Lifter Stix Multi-Use Face Stick
Every store that sells this shade · prices as last checked
Target$9.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyUlta BeautyCosts $9.50 moreMatches: Same neutral undertoneSame light coverageClaims a skin-like finish
Differences: Slightly deeperNatural rather than radiant finishDoes not claim a lightweight feel
Close colour · Natural · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
CoverGirl Simply Ageless Skin Perfector Essence Foundation
Every store that sells this shade · prices as last checked
Walmart$12.97View at WalmartTarget$12.99View at TargetUlta Beauty$21.49View at Ulta BeautyCVS$21.49View at CVSWalgreens$21.99View at WalgreensUlta Beauty$1.99 less (17%)Matches: Same radiant finishClaims long-wearing
Differences: Slightly deeperFull rather than light coverageDoes not claim a lightweight feel
Close colour · Radiant · Full coverage
Ingredients (not scored): 31% ingredient overlap
Differences: Slightly deeper · Full rather than light coverage · Does not claim a lightweight feel · Contains listed fragrance · No SPF
Medium confidence· Digital match
L.A. Girl Pro Coverage Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautyUlta Beauty(product price)Costs $42.01 moreMatches: Same neutral undertoneClaims a blurring effectClaims 16-hour wear
Differences: Slightly deeperMatte rather than radiant finishBuildable rather than light coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Matte rather than radiant finish · Buildable rather than light coverage · No SPF
Retailer shade note: light medium with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sShowing 12 of 22 matches
The closest shade to Maybelline Fit Me Dewy + Smooth Foundation Classic Beige (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
040 Caramel
Sand Beige
$12.99
N18
$30
7.5 Medium
$36
320
$30
Medium Warm
$8
Tone 6.2 N
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
NYX Professional Makeup Buttermelt Glaze Skin Tint SPF 30 in Whipped Butta, against Maybelline Fit Me Dewy + Smooth Foundation in Classic Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NYX Professional Makeup Buttermelt Glaze Skin Tint SPF 30 in Whipped Butta.
6 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation in Medium Light, against Maybelline Fit Me Dewy + Smooth Foundation in Classic Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris True Match Hyaluron Tinted Balm Foundation in Medium Light.
1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.
NYX Professional Makeup Buttermelt Glaze Skin Tint SPF 30 Whipped Butta
Ulta BeautyYour shade $11.99 at Ulta Beauty · lowest price $15.97 at Walmart
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation Medium Light
Ulta BeautyYour shade $11.99 at Ulta Beauty · lowest price $14.97 at Walmart
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
